In recent years, China's animation industry has developed rapidly. Not only has the industry scale continued to grow, but the number of users has also exploded. However, compared with the strong protection of intellectual property rights in the developed countries such as the United States and Japan, many well-known animations in China such as “big head son and small head father†and “bears infested†have suffered from infringement. The copyright protection of the domestic animation industry is still There is a long way to go. Driven by the Internet, China's animation industry has entered the fast lane in recent years. Under the dual driving force of demographic dividend and capital, the output value of the animation industry has continued to grow rapidly. The current market size has exceeded 100 billion yuan. The latest data shows that as of the end of 2017, the annual production of TV cartoons was 83,599 minutes, and a total of 39 domestic animated films were released throughout the year, of which 4 were more than 100 million. With the increase in the output value of the animation industry, the entire animation derivative market has grown from 12.9 billion yuan in 2009 to 38 billion yuan in 2015, an increase of nearly 2 times, with an average annual growth rate of 19.73%. Despite the high growth rate of the market value of animation derivatives, the proportion of derivatives in the output value of the animation industry has not increased significantly, which indicates the authorized derivatives related to the copyright of animation products (such as online communication rights, distribution rights, trademark rights, patents, etc.). Scale and market value have yet to be improved. It is worth noting that with the rapid expansion of the market and the entry of foreign animation works, the supply of high-quality content in the domestic animation industry has gradually emerged, and the national-level “explosive IP†such as “Little Pig Page†is rare. The "Blue Entertainment Book of Digital Entertainment Industry: China Animation Industry Development Report (2017)" released in April this year believes that there are three major problems in the creation of domestically produced animated films: the storytelling ability needs to be improved, the target's positioning ability needs to be improved, and policy guidance Ability needs to be improved. Stones from other hills, can learn. In "Toy Story" to "Frozen", from "The Valley of the Wind" to "Spirited Away", behind these popular animated films, the whole creative team is in story design, image setting and animation technology innovation. The elaborate production of many aspects is the result of the combination of core content, industrial chain construction, market operation and other factors. It is also the innovation and output of local culture and value system, which are worthy of reference and reflection by Chinese animation companies. In addition, the intellectual property protection system of countries such as Europe, Japan, South Korea and other countries is also an important factor for foreign animation works to go global. Taking Japan as an example, the rapid development and popularity of the Internet has also caused the Japanese cultural industry to suffer from the strong impact of online piracy. To this end, Japan enacted a new copyright law in early 2010. The Japanese police have taken more powerful measures to deal with the infringers. Once they have mastered the details of the infringers, they will arrest them. Only by doing a good job of intellectual property protection of domestic animation can we stimulate the creative vitality and have more high-quality content output. Domestic animation needs to create a world-class "China IP". The content that conforms to Chinese culture and values ​​is the key, and it needs a sound intellectual property protection system to protect it. Pet Feeders,Automatic Cat Feeder,Automatic Dog Feeder,Timed Cat Feeder Ningbo Wellcome Trading Co., Ltd. , https://www.huike-homecare.com
