Last year, China's toy industry operated smoothly, and the domestic toy market retail sales amounted to about 68 billion yuan, which was the same as 2017. In 2018, Guangdong's toy exports reached US$14.956 billion, a year-on-year increase of 14.67%, accounting for 59.62% of the national total. It is still the largest toy production and export base in the country. According to industry insiders, the pattern of China's toy-led world market will not change in recent years. A more complete industrial chain should be established to provide competitiveness for Chinese toys. At the same time, manufacturers should also combine product innovation with current emerging concepts to create more world-renowned toy brands. . Last year, Guangdong’s toy exports reached nearly 15 billion US dollars, accounting for nearly 60% of the country. As the world's largest exporter of toy production, more than 70% of the toys in the world market are made in China, and Guangdong is still the country's largest toy production and export base. On the 21st, the reporter learned from the China Toy Industry Operation Briefing that in 2018, Guangdong's toy exports were US$14.956 billion, up 14.67% year-on-year, accounting for 59.62% of the national total. Generally speaking, last year, China's toy industry operated smoothly. Due to external factors, some of the export-oriented Chinese toy industry enterprises' product inventory increased significantly, and profits fell. Some enterprises have the situation of "increasing production and not increasing revenue." The data shows that the domestic toy market retail sales in 2018 is about 68 billion yuan, which is the same as 2017. Due to the weakening of the world toy market demand last year and the external factors such as the bankruptcy of American Toys R Us, the domestic toy product exports last year were 25 billion. Yuan, a year-on-year increase of 4.5%. It is worth noting that emerging markets are more optimistic. Among them, the African market has increased by more than 40%, Latin America has increased by over 30%, and Asia has increased by 0.62%. It is understood that in 2018, toy online shopping accounted for nearly 15% of market sales, online sales developed rapidly, and some toy companies' online sales were even more prominent than offline. However, Li Zhuoming, president of the Guangdong Toy Association, said that the traditional Shangchao department store is still the main channel for brand toy sales, and it is still the main battlefield for domestic brand toys and imported toys. Manufacturers aim at education and learning, animation IP toy market segment will rise? In recent years, new types of imported toy sales stores such as Toys R Us, Hamleys, Lego Stores, and Aofei Joy World have appeared in various parts of the country, posing challenges to domestic toy manufacturers. In this regard, Li Zhuoming said: "We believe that the pattern of Chinese toys leading the world market will not change in recent years. We should establish a more complete industrial chain to provide competitiveness for Chinese toys. At the same time, manufacturers should also combine product innovation with existing emerging concepts to create products. More world famous toy brands." The reporter noted that, driven by the trend of consumption upgrading, the toy segmentation market with educational learning functions and animation and film IP has begun to rise. According to relevant statistics, the market share of animation and video IP authorized derivative toys is increasing year by year, and the current market share has reached 30%. Li Zhuoming told reporters that as a creative product, the market demand for toys can be created. At present, many toy manufacturers have begun to explore how the products produced can better integrate education and toys. To this end, the Guangdong Toy Association will also add a toy exhibition area related to "educational products" at the Guangzhou Toys and Education Products Exhibition next month. Since then, the types and quantity of educational products have been enriched year by year. "Anime film IP has a strong driving effect on the sale of toys. In 2019, "Lion King", "Toy Story 4", "Angry Bird 2" and many other children's favorite animated IP new films are released. I believe it will be Drive sales of animation toys." Li Zhuoming said. Diaper Pants,Baby Diapers Pants,Cotton Diaper Pants,Waterproof Diaper Pants Shandong Tianzige International Trade Co., Ltd , https://www.tianzigedipers.com