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Home industry cross-industry integration resources to upgrade
The day before yesterday, Gaoming District formally established a home industry alliance consisting of the first batch of 60 member companies and 12 research and enterprise service organizations. The alliance plans to build four platforms: resource integration, technology innovation, integrated services and home procurement, thereby extending the industry chain, optimizing the supply chain and enhancing the value chain.
This is the second industry alliance established in the region following the establishment of the plastics industry technology innovation alliance by 18 enterprises and 9 research institutes this year. Unlike the first industry alliance, which consists of a single industry, the Home Furnishing Industry Alliance covers the top 10 industries and one-third of the manufacturing industry. The company's participation and coverage are unprecedented. It is pinning the region's integration of cross-industry resources and guiding the development of the home industry. High hopes.
"In the process of rapid industrialization and the formation of industrial clusters, the government has guided enterprises to establish industrial alliances as a beneficial attempt to promote industrial transformation and upgrading." Yin Tao, director of the Institute of Industrial Economics and Enterprise Management of Guangzhou Academy of Social Sciences, believes that Gaoming Home Industry Alliance If it works well, the road that enterprises have to complete in 10 years or more may be shortened to 5 years; but if they do not work well, they may be very lively at first, but they will soon be in name only.
Home covers one-third of the manufacturing sector in the region
According to the introduction of the Gaoming District Economic Promotion Bureau, after years of development, Gaoming has initially gathered a home industry chain with complete categories and industrial support, and accumulated certain influence and popularity in and outside the province. At present, the home furnishing industry in the district includes 10 sanitary wares, architectural ceramics, artificial quartz stone, furniture manufacturing, home appliance lighting, plastic products, aluminum products, paints and coatings, hardware and electrical appliances and household textiles, covering the entire district. One manufacturing industry. In 2011, there were 249 enterprises above designated size in the Gaoming District household industry. The industrial sales value was 75 billion yuan, the total profit and tax exceeded 10 billion yuan, and the export delivery value exceeded 6 billion yuan. The district currently has six well-known Chinese trademarks and five from home furnishing companies.
At the same time, however, the small and medium-sized enterprises in the home furnishing industry accounted for a high proportion. The lack of textiles and garments such as Esquel textiles, food and beverages with Haitian soy sauce, and petrochemicals with medium-oil and high-rich enterprises have made it difficult to transform and upgrade. "Home furnishing enterprises themselves are also aware that it is not a climate for single-handedly fighting, and the development of the group is the way out. The home industry alliance has emerged as the times require." Yan Zhankang, executive deputy director of the Gaoming District Economic Promotion Bureau, said.
According to reports, the main goal of the Home Industry Alliance is to create four platforms for resource integration, technological innovation, integrated services and home procurement to promote the transformation and upgrading of the home industry. Among them, the resource integration platform intends to promote the sharing, integration and enhancement of brand, land, information, manpower and other elements; the science and technology innovation platform intends to lead and participate in the formulation of various standards to promote the industrialization of scientific and technological achievements; the integrated service platform is intended to unify the alliance and Foreign relations, create and promote regional brands; furniture procurement platform plans to establish a unified purchase and sales network to reduce the production and sales costs of enterprises.
Ten professional committees vertically integrate the industrial chain
In terms of organizational structure, the Home Industry Alliance has established alliance membership conferences, home professional committees, alliance rotating presidents and home industry collaborative innovation centers. Among them, the Alliance Member Conference is the highest authority of the Alliance, responsible for determining major issues of the Alliance and formulating and amending the League Charter; there are 10 household professional committees, which are set up in 10 major industries, such as sanitary ware. Each committee is composed and represented by representatives of the same type of enterprises. 1 chairman; the chairman of the league is rotated by the chairman of each professional committee. Each term is 2 years, responsible for the daily work of the alliance; the first group of 12 members of the collaborative innovation center is composed of university research institutes and enterprise service organizations. .
"The whole league has many industry categories. I hope that the professional industry will integrate and upgrade the industrial chain, and drive the development of the industry and industrial transformation and upgrading." Yan Zhankang said that as a manufacturing industry covering one-third of the whole region, the home industry can go smoothly. Achieving transformation and upgrading means that the industrial transformation and upgrading of the whole region has been successful, and it will have a strong demonstration effect.
Yin Tao, director of the Institute of Industrial Economics and Enterprise Management of the Guangzhou Academy of Social Sciences, has a research on cluster economy. He suggested that the 10 professional committees can only do the vertical integration of the industrial chain. In addition, in the 10 major industries such as furniture manufacturing, several industries with similar products and channels can be selected to establish several major categories to break. Professional committees with existing industry boundaries to achieve horizontal integration of industrial resources.
â– Party voice
Yan Zhankang, executive deputy director of the Economic Development Bureau of Gaoming District: The Home Furnishing Industry Alliance is a non-profit organization that is mainly enterprise-oriented, voluntary participation, self-built and self-employed. Our position is only business guidance, and will not intervene in the internal affairs of the alliance, and will not Make it a "two government." As an industry covering one-third of the manufacturing industry in the whole region, if the home industry can smoothly achieve transformation and upgrading, it means that the industrial transformation and upgrading of the whole region has been successful, and it will have a strong demonstration effect.
Yin Tao, Director of the Institute of Industrial Economics and Enterprise Management of the Guangzhou Academy of Social Sciences: To make the alliance really work, it is necessary to correctly handle the relationship between the government and the alliance, the alliance and the enterprise, and to clarify the operation of the alliance and the acquisition of the operational resources of the alliance. , to avoid the alliance to become a platform to serve individual companies. From the development experience of the United States, the industry alliance has begun to be very lively, but only 40% of the three years to maintain normal operation, and less than 20% by the fifth year, the leader-led alliance is more likely to succeed.
In the process of the development of the alliance, enterprises must be wary of "this mountain looks at the mountain high", "eat the bowl and look at the pot", especially pay attention to distinguish the difference between diversified operation and diversified production. The core competitiveness of small and medium-sized enterprises lies in small, specialized, small and strong. They do not have to be small and complete. When they are based on the principle of being strong and strong, and they have strong competitiveness and anti-risk ability, they can consider getting involved. A vast new field.
He Huajuan, Chairman of Foshan Chuandong Magnetoelectric Co., Ltd.: Furniture and home appliances have shown a trend of integration and development. The establishment of a home industry alliance will help to achieve a strong combination of furniture and home appliance companies. I hope that the government will guide the home enterprises to truly develop in the premise of respecting the laws of the market.
Hu Guoqiang, deputy general manager of Guangdong Zhongqi New Materials Technology Co., Ltd.: The development of the home industry group is definitely better than the other. The power of a company is limited in the end, but if many companies unite, they can jointly develop the market and maintain the market. The market is bigger and standardized, and why are the products not selling?