Recently, the well-known sports brand Pick announced that it will sponsor the Olympic delegations in Iraq, New Zealand, Slovenia, Algeria, Lebanon, Jordan and Cyprus in seven countries and make every effort to enter the London 2012 Olympic Games. In fact, the performance of local sports brands has generally declined since last year. Due to the lack of home-court advantages and the substantial decline in revenue, many brands have invested significantly less in this year's Olympic Games in London than the Olympic Games in Beijing four years ago. However, Peak Sports is doing the opposite. In 2008, only one Iraqi team was sponsored, while seven were sponsored in 2012. A long-term study of sports brands, told reporters that the Olympic Games this year, Peak investment in the amount of at least turned into a 7 to 10 times. Perhaps because of generous inputs, Pick reported in the earnings last weekend that the Group expects unaudited consolidated net profit in the first half of this year and this year will be significantly reduced compared with the same period last year. However, Peak Olympic sales in Asia in 2011 nearly 200 million yuan, in Iraq, Lebanon and other places, Peak's market share in the top three. However, the local sports brand has been taking the international route of Peak is intended to use this Olympic Games to expand their business territory. As of the end of 2011, Peak's overseas market sales accounted for 10% of the Group's total sales. Peak said it will sponsor the Olympic delegations in Iraq, New Zealand, Slovenia, Algeria, Lebanon, Jordan and Cyprus in seven countries this time. Although these sponsors are not strong enough to win the gold medal, their sponsorship costs are lower than in the hot countries. And Pick, like this Olympic marketing flowers, and Anta . A month ago, Anta announced a high-profile exclusive sponsorship of the Chinese sports delegation Olympic champion award suits. According to the report, Anta advertising and publicity this year will account for 14% of total turnover, according to the 2011 turnover of 8.9 billion calculation, including the Olympic Games, including sports marketing costs have more than 1.2 billion. Ding Bo, president of Xtep, once told reporters that this year's Olympic investment will not be as "handwriting" as it was four years ago. Behind this, in addition to the London Olympic Games, China has no home advantage, the local sports brand slowdown is also a major factor. In the case of the Olympic Games contrarian, last year's performance is not satisfactory. Not only did net profit fall 5.4% to HK $ 780 million, but inventory also rose 25.73%. Stock turnover days rose from 38 days in the previous year to 49 days. At the same time, the earnings report shows that the fourth quarter of 2012 orders for Pick orders (by wholesale prices) fell by 20% to 30%. The average wholesale prices of footwear and apparel all increased by zero. In the collective adjustment of domestic sports brand environment, Peak also intends to control the pace of expansion in the country, the retail network optimization. As at the end of the first quarter of this year, the number of retail outlets authorized by the Group in China reached 7,523, a net decrease of 283 compared with the end of 2011. It is estimated that the number of authorized retail outlets of the Group will be approximately 7,000 by the end of 2012. At present, Peak in more than 80 countries and regions in more than 200 stores. But Pick said it will also develop plans to expand overseas stores. Ningbo XISXI E-commerce Co., Ltd , https://www.petspetscleaning.com