How do POS agents choose to pay for brands, how to increase revenues beyond the distribution!

In recent years, China's third-party payment industry has developed rapidly, and the entire market has maintained a momentum of rapid expansion. We have seen a brighter prospect and hope for the payment industry, especially the POS agency business. However, in the face of the sweeping code payment, the POS card has indeed received a big impact, and can no longer separate the world alone. However, even if there are unprecedented challenges, many people are still optimistic about the development prospects of POS, and firmly on the road of POS agents. Today, pos machine agents have created wealth for many people, although the industry is very competitive, various The competitive landscape of the brand has basically taken shape, but there is no doubt in the future that the POS machine industry is still a hot industry.

My friends who have done this business have realized that even if they are POS agents, they must urge themselves to constantly understand the industry dynamics, otherwise they will be eliminated. After the waves of the Yangtze River push forward waves, one wave is stronger than one wave. Under the current conditions, the competitive pressure is constantly increasing. POS agents must seek positive changes in order to avoid being killed on the beach.

From following the pace of the industry to seeing the essence of the development of the industry, agents need to re-find their own positioning and adjust the structure of the body to adapt to it. This must be a process of mixed confusion, pain and hope. But only in this way, POS agents in the third-party payment industry can take a new step, and the road to future development will suddenly become more and more open.

First, the future development path of POS agents

The basis of the receipt is the acquiring tool. At present, at least within 5-10 years, the POS machine is still the main tool for merchants to collect money. Although mobile payment is currently developing rapidly, its market share is very limited and it is concentrated in some regions and some people. The proportion of merchant groups is relatively low. However, according to the quarterly payment data released by the central bank, the growth of credit card payment transactions is still strong, and the demand for offline credit card consumption is still relatively strong.

The most important thing for POS agents is to choose a reliable acquiring institution. Only by ensuring a safe and secure security level can we expand our business outside. This type of acquirer needs to meet several characteristics:

1. The brand is good, clear, the company has a certain volume, engaged in the acquiring business for more than 5 years, the industry reputation is good, the industry is less negative. It will not be deducted for no reason, stop trading, and so on, to ensure the safety of its own interests; even if the acquiring business is the main business, this company also has diversified revenue capabilities, and the results are remarkable. Such enterprises have strong anti-strike capabilities and will not be reorganized because of the industry's rectification;

2. Acquired large group investment and shareholding. Business security and robustness are higher.

3. The quality of the enterprise management team is focused on the construction of risk control and stable development of the business;

4, the industry relationship is good; this kind of general relationship with the regulatory authorities is good, easy to quickly deal with some crisis events.

Second, POS machine revenue sources: machine sales and distribution

At present, the income of the POS machine industry mainly comes from two aspects. On the one hand, it comes from the sales of machine tools, and on the other hand, it comes from the distribution.

The price of the machine does not say this. Look at the conscience of sales. If you don’t know how to do it, you can sell it. (When you used to do it, a POS sold tens of thousands.) Now it’s basically transparent, it’s hard to ask for more price, and it’s also Sexual income, the machine sells out, there is no point to gain profits in the follow-up, only relying on unilateral income is very limited, the small target is still far from the goal, and it will not satisfy the endless POS agents. The pursuit of income. As the market competition intensified, a large number of companies, especially the new secondary or tertiary agents, started to cheaply release goods for the shop, and even subsidized the delivery of machines. Now many of them are sent to the machine or turned on. It can be said that it is already unprofitable.

After the machine spread, the main point of the game between the agency and the next agent is the distribution. If the merchants are large enough, the income from the distribution is very considerable. After all, this is the money that can be earned by lying down. One of the core reforms of the 96 fee reform is “separation of borrowing and lending”, that is, debit cards and credit cards are used for differential charging, and the fee processing fee rate is cancelled by industry pricing. Unless the for-profit medical institutions, educational institutions, etc. implement the full credit card fee reduction, the rate of other industry rate credit card processing fees is negotiated independently by the merchant and the acquiring institution, and the adjusted rate is about 0.6%.

Xiaobian calculated a bit. Take the automobile 4S shop as an example. Taking the sale of a car of 100,000 yuan as an example, the original POS card credit rate was 1.25% (80 yuan cap) in the regulations promulgated in 2013. After the implementation of the new regulations, the implementation of the 0.6% rate, the credit card handling fee is as high as 600 yuan, which will pay 520 yuan more than the original. According to the new regulations, the credit card spending now exceeds 13,334 yuan, and the handling fee will exceed 80 yuan.

In order to reduce the cost of handling fees, some merchants may wish cardholders to use debit cards and other payment methods preferentially, but cardholders also hope to use the credit card's revolving credit function to expand their current spending power and avoid using their own funds and raising cash. Traffic, the two sides are in a confrontational process. At present, there are only a handful of merchants that have adopted such measures, and POS agents have a large customer base as the basis. Naturally, there will be no major fluctuations in several merchants.

Third, POS receipts and a large market

The basis of the receipt is the acquiring tool. With the current technological development, the POS-based receiving terminal is also undergoing continuous upgrading. It is foreseeable that at least in recent years, various types of POS machines are still merchants. The main tool of the paragraph.

In the future, relying solely on hardware price difference and fee processing will have a large bottleneck. This year, many acquirers have repeatedly deprived agents of their interests through various means. Therefore, the road to diversification is an inevitable choice. POS agents have long accumulated a large amount of customer information and transaction behavior information, which can help merchants analyze the behavior characteristics of consumers, form a consumer behavior track, and then reach more customers. It can also form credit certificates based on POS flow, provide faster financing services for merchants, and improve overall service efficiency. Xiaobian summed it up for everyone. There are several aspects to the services that can be provided to merchants:

1. Strengthen the after-sales service of existing merchants and establish trust relationships with merchants through daily return visits and various services;

2. Develop multiple value-added services, such as:

Loan business; the sales business of the relevant peripheral products of the merchants, actively trying to meet the needs of the merchant groups, making full use of the merchant resources;

Debit card and credit card for business, and actively cooperate with the bank to recommend relevant bank cards to the merchants to obtain income; (can contact the section to provide channels)

Insurance business, to promote the insurance products suitable for the other side to the merchants, the current national awareness of insurance is deepening, the promotion difficulty is much lower than before;

The advertising business uses the merchant resources in the hands to carry out regular advertising promotion business, establishes contact with the merchants before, and strengthens the cooperation relationship through the income.

On the basis of payment, we will provide comprehensive solutions to merchants, and build more value for customers through overlay business, expand business scale, strengthen differentiation advantages, and avoid falling into low-level shopping. In the future, we will no longer rely on illegal and false merchants. Lee, our revenue will come from the value created by the superposition of value-added services.

Lip Liner

Lip Liner