The just-concluded ISPO Beijing show, I believe everyone has their own unique memories and gains. The ISPO Sports Industry Forum held on the 18th is believed to be an unforgettable experience for many people. The ISPO Sports Industry Forum, like previous years, did not disappoint the audience. Wang Yilei, Director of New Business Development at ISPO Asia, was the host of this forum, and Mr. Li Changfa, Vice Chairman of the China Textile Association Outdoor Products Branch, and Professor at Capital Institute of Physical Education. Mr. Yang Tie Li, Ph.D. supervisor, Mr. Huang Chengming, retail data analysis researcher, Ms. Liang Xiaoyi, founder and CEO of Stanley Chung, Mr. Park Yong-ho, vice president of sales of KOLONSPORT China, and deputy director of ICD China Business Development Institute, Shanghai Jiaotong University Mr. Fang Baoqing, the professor, and Ms. Zhang Shuqin, general manager of the sales branch of Wangfujing Group Co., Ltd. jointly presented the 2017 dinner of a sports industry retail trend analysis to the audience. The forum has invited a strong lineup of guests. The organizer, the ISPO Academy, has also carefully gathered A, B, and C in the ISPO Sports Industry Forum. The aim is to allow the audience to hear the most complete and authoritative analysis of the new trend of sports products. Interpretation. Announcement - "China Outdoor Market Annual Market Survey Report" Keywords: growth slowdown brand differentiation minority group new channels new retail Mr. Li Changfa, Vice President of China Textile Association Outdoor Products Branch, as the first guest of the forum, released the 2016 Outdoor Market Research Report of China Outdoor Products. I believe this is also a topic that the audience and readers of this article are extremely concerned about. President Li expressed that consumer spending has been increasing, and consumption of outdoor products has continued to increase. Last year’s total consumption reached 23.28 billion yuan, a growth rate of 4.91%. The growth rate was relatively slow. After a visit, the practitioners stated that although the growth rate has slowed down, everyone still holds There is hope. In 2016, some brands withdrew from the market, but there were also new brands settled in. Outdoor brands presented a flourishing feature, and outstanding players gradually emerged. Last year, barbecue stoves sold 1 million pieces. The total consumption of high-altitude equipment has grown rapidly, and minority ethnic groups have developed significantly. For physical stores, “Sanfu (total sales) reached a growth of 10% last year. The reform of the mall indicates that the physical stores still have certain strengths and hopes,†said Li. With increased pressure on the channels, business models are facing new challenges and new channels are the direction of future development. In the past 20 years, the outdoor market has developed from a niche market to a new lifestyle. In 2017, it took a lead-in period and entered a growth period. From their respective cooperation to the current cooperation, everyone is using change to achieve better results for the entire outdoor industry. future. “Evolution, self-development, new outdoors, new retail, professionalism, diversification, more rationality, new trials, new stores, Interpretation - In-depth interpretation of macroeconomic policy Keywords: realistic significance opportunity analysis development goal Professor Yang Tie Li, a professor of the Capital Institute of Physical Education and a doctoral supervisor, brought an industry interpretation of the "Beijing-Tianjin-Hebei Sports Industry Coordinated Development Plan" to the audience. Mr. Yang Tie Li said that the release of the "Beijing-Tianjin-Hebei Sports Industry Coordinated Development Plan" is the need for a national strategy, the need for structural reforms on the supply side, and the need for the development of the sports industry in China. Prof. Yang analyzed the advantage of Beijing-Tianjin-Hebei sports in Beijing. Prof. Yang expressed that correct recognition of our strengths is the first step in establishing a sharing mechanism. System innovation and priority support are the ways to break the bottleneck. Eight major projects are the The highlight of the "Beijing-Tianjin-Hebei Sports Industry Coordinated Development Plan" is Professor Yang's all-round authoritative interpretation. Analysis - detailed analysis of industry big data Keywords: adjustment of commercial structure, cross-border integration, innovation, trial and error, platform, big data, new thinking Mr. Huang Chengming, a researcher of retail data analysis, gave the audience a detailed reading of the “Opinions on Promoting Physical Retail Innovation†of the General Office of the State Council to analyze the challenges and changes that physical retailers face under the impact of e-commerce. Mr. Huang Chengming stated that the new type of retail relationship is a sharing of information, sharing of benefits and sharing of risks. In the future, the retailer brand will be pulled onto a platform, and the material resources will be open in both directions. Encourage the use of the Internet to enhance the service experience. Mr. Huang analyzed that the combination of online and offline is the cooperation mode that the State Council expects from everyone. People and goods are being reconstructed in a retail way. The biggest advantage of the Internet is that our trial-and-error costs have been reduced to a minimum. Now that it is a platform world, there will be more platforms in the future. We need to change ourselves. How do we Do it? Then it is to platform itself or enter others' platform. How to use data-driven business innovation in brand direct management, Mr. Huang believes that big data is changing brand retailing in the future. It is not only insightful to consumers' purchase behavior, but also makes operations management more nuanced and promotes business intelligence. Mr. Huang reminded everyone to be good at using the life cycle management of members and new ideas for passenger flow. Do not always just work hard to buy and buy more. “As a brand business, we need to train our employees, lay out data, and make the data drive business operations to generate greater value. Only in this way can the entire outdoor industry, including outdoor retail, be developed to better, bigger, and stronger places.†Mr. Huang finally said. Cognition - How Brand Companies Should Transform Their Own Roles Keywords: retail transformation, improving store performance, return to retail As the founder and CEO of Haotian Consulting, Ms. Liang Xiaoyi has unique insights into brand retail operation management. The theme she shares this time is from “game†to “integrationâ€. As for the development space and future of outdoor sports, Liang always feels optimistic. She claims that in 2017 outdoor is the biggest potential for development in apparel. As for the relationship between brand owners and retailers, Liang believes that they are gradually becoming a combination of win-win. For everyone concerned about the key to improving store performance, Liang believes that targeted business strengthening capabilities (operational efficiency) + continuous development of output capabilities (talents Ability) + real-time tracking and monitoring capabilities (decision criteria) = increase store efficiency (implementation value). “The era of sales is based on the coordination of technological development means, with the core of comprehensive service upgrade, and returning to retail. Everyone should not only pay attention to the consumer experience, but also pay attention to the retail management model with the service system as the core,†Liang said. Learning - Successful Cases of Well-known Brand Integrated Marketing Keywords: star effect model KOLONSPORT's Deputy General Manager of Sales in China, Mr. Park Yong, brought everyone a KOLONSPORT success story. Based on the change of KOLONSPORT costumes in recent years, Park has made everyone see the continuous change of KOLONSPORT within three years, allowing branded apparel to meet fashion requirements and ensure good performance development. KOLONSPORT is good at using the star effect to spread word of mouth and increase popularity. The decoration of a physical store is also a key to the success of KOLONSPORT. From the traditional decoration to the keyword of fashion, the final result is a strong visual contrast between black and white. Everything, from every little detail to experience brand positioning to attract the target audience is the key. Explore - the future positioning and pattern of brand owners Keywords: retail 4.0 UNIQLO store to win the world Mr. Fang Baoqing, deputy director of ICCD China Business Development Institute, exchanged the position and pattern of future brand merchants. Mr. Fang believes that in the era of big data, competition in this market will grow bigger and bigger, and offline entities will have to constantly elevate themselves in the face of cloud computing. In the future, consumers will not only choose commodities from the price point. The era of retail 4.0 has come, that is, circulation retailers want to integrate multiple products and services such as mobile devices and virtual devices, and provide innovative business models to win the favor of consumers. Changes have always existed. Now all the information is in everyone's hands. We must go deep into the market to understand the market. Uniqlo's low inventory was praised by Mr. Fang as a successful case. “It's easy to sell, and inventory is low. It's really difficult. Only with personal experience can we make better changes,†Mr. Fang said. All the decisions made by the headquarters, unified implementation of the branch, this era has passed. If the sales of a single product are different, the order of each shop should be different. "Products are tangible, services are intangible, and experience is unforgettable." Mr. Fang finally said with earnest attention. Discussion - New Retail, New Business, New Future The king of ISPO, as the chairperson, had the final round-table discussion with Mr. KOLONSPORT Mr. Ruan Pu, Miaotian Jun Consulting Ms. Liang Xiaoyi, and General Manager of the branch company of Wangfujing Group Co., Ltd. Mr. Zhang Shuqin. The three guests jointly interpret the new retail from the perspective of A, B and C. They have discussed the cooperation point in the face of the changing sports market trend. Finally, they hold a positive attitude toward the new future and three positions. Goal, the three guests believe that cross-border integration is a key step that must be taken. As one of the most important industry forums on previous ISPOs, the ISPO Sports Industry Forum has successfully attracted a large number of influential and ideological industry participants. Let us look forward to the next ISPO Sports Industry Forum. I believe that when it comes to outdoor The sports industry will have new understanding and gains. ISPO We look forward to seeing you again! More dry goods information, please pay attention to equipment cool APP Pet Crystal Screen,Pet Crystal Alr Screen,Ust Alr Pet Crystal Screen,Laser Projection Screen Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxing-projectorscreen.com
The new year starts again! "Concluding remarks by President Li, attracted constant applause from the audience. 
