Moon cake packaging design concept of healthy consumption

Lunar August 15th, Mid-Autumn Festival. This is a traditional festival that people have always regarded as the most humane and poetic. The prevalence of the Mid-Autumn Festival began in the Song Dynasty and reached the Ming and Qing dynasties. It became one of the major festivals in China with New Year's Day. This is also the second largest traditional festival in China after the Spring Festival. The moon is a full moon and symbolizes reunion. It is also called the “reunion festival”.

Moon cakes are special foods for the Mid-Autumn Festival. Moon cakes are eaten during the Mid-Autumn Festival. Like the Dragon Boat Festival and the dumplings on the Lantern Festival, it is a traditional folk custom in China. As the saying goes, "August is a round in August and the moon cakes are sweet and sweet." Moon cakes were originally used to worship the offerings of the moon gods. Later, people gradually combined the Mid-Autumn moon-monkey with the moon cakes to symbolize the symbol of family reunion. After a long period of evolution and development, moon cakes have been constantly refurbished and the variety has increased. This has also led to a more refined package of moon cakes. The moon cake packaging on the market is dazzling. It can be seen that some of them are purely edible. The design is concise and easy to carry. Some of them are gift-type packaging. In the Mid-Autumn Festival, give gifts to friends and family to convey their good intentions.

No matter how the society develops, the Mid-Autumn Festival is a traditional festival for the Chinese people. The moon cake is an inseparable part of it, and eating moon cakes during the Mid-Autumn Festival is a timeless tradition. In the Mid-Autumn Festival, any delicious food is less than the significance represented by moon cakes. The Mid-Autumn Festival is a traditional festival of the Chinese nation. It is an important part of the culture of moon cakes. The moon cake packaging culture begins with carton packaging. Chinese moon cake packaging is broadly divided into the following stages:

1. Seeking for food and clothing: At that time, the moon cakes were almost unpackaged. People's hunger for that era was affordable and delicious, and there was almost no requirement for moon cake packaging. Almost all of them are making moon cakes in the countryside, but they are not packaged at all. Urban and rural areas are packaged in butter paper plus a piece of red paper and then paper rope. This is the best package.

2. In the food and beverage era: With the entry of Hong Kong and Taiwan food industry into China, the mooncake packaging industry in China was injected with vitality. New moon cakes and mooncakes were packaged simultaneously. Mooncake packaging began to develop towards gifts. Consumers only paid attention to the quality of mooncakes and to quality and packaging. , to promote the diversification of moon cake packaging. In addition to the shape of the square, there are round, oval, polygonal and so on. Materials In the past, on the basis of traditional cartons and tin boxes, plastic gift boxes have also been widely adopted. The selection of screen contents has been extended from flowers and myths to landscapes.

3. In the quasi-commercial era, moon cake packaging has become increasingly sophisticated, high-grade, and quality-oriented. Moon cake packaging pays attention to versatility, appreciation, and sceneliness, and presents a gratifying scene of blooming flowers and flowers. Packaging has become a well-known enterprise to attract consumers. The important method is that the moon cake is finished and the packaging is practical.

4. The well-to-do years: life is affluent, consumption also pays attention to the brand, some food companies have begun to highlight the brand image.

5. Rich era: New Beijing and the new Olympics, with green environmental protection as the main theme, are beckoning to us from the well-to-do, and moon cake packaging is bound to become green. Returning to nature, pursuing health, and maintaining the environment are not only requirements for the quality of moon cakes, but also an inevitable requirement for packaging. With exquisite paper packaging as the mainstream, the development of bamboo weaving rattan and wooden gift boxes will bring more joy to the festival life. More fun. With the development and utilization of environmentally-friendly materials, the breakthrough in vacuum packaging high-tech, the combination of traditional culture and trendy culture, and the moon-based moon cake packaging will add a brighter and more charming style to Chinese food culture.

The moon cakes on the market today are dazzling. From small bulk moon cakes to exquisite moon cakes, from traditional flavours to innovative moon cakes, everything is ready. The major markets and supermarkets have opened moon cake counters in prominent locations, with ample supply. For example, boxed moon cake prices range from RMB 30 to RMB 200, and bulk moon cakes range from RMB 10 to RMB 30 per 500 grams.

Some of them are purely edible. They are simple and generous in design. They are easy to carry. Today's moon cakes have already surpassed the concept of food. It contains many cultural connotations. It plays not only a meaning of pages, but more of a kind. The role of "gifting gifts" and the brand value are also in the inside, so mooncakes contain a part of cultural value; some of them are gifts or packaging. On the autumn festival of China, gifts are given to friends and family to convey their good intentions.

The habit of eating moon cakes during the Mid-Autumn Festival has a long history in China. It symbolizes reunion and happiness and happiness. However, in recent years, mooncake makers have tried their best to make a fuss about the packaging of mooncakes. For a time, all kinds of luxury packaging are on the market first, so that people not only think deeply, but what people in the Mid-Autumn Festival want are mooncakes or packaging? In the past, manufacturers often used peony and loquat moon as their theme to cater to consumerism. On the one hand, I found that the biggest feature of moon cake consumption was “Eaters don’t buy, buyers don’t eat,” and there is an excess of ingredients on moon cakes. The moon cake series gift moon cakes on the market today are too luxurious and impractical, making the good feelings of gifts unconsciously changed, and the dark emotions of “bribe” in them. In the past, if someone sent himself a box of moon cakes before the Mid-Autumn Festival, he might have to throw it in the trash can. Maybe he may not know it, and unknowingly dumped more than a thousand dollars in other people's trash.

Along with the tide of commodity economy, the price of moon cakes is also high and high. A box of moon cakes is already not a novelty, and thousands of delicious moon cakes have been heard. In a shopping mall, there is a "newest product" with a price of 6188 yuan which is quite noticeable. However, this eye-catching “noble moon cake” can only be enjoyed without food. This "moon cake group" named "Yinyin this Autumn" and "China's Great Reunion" contains a number of "Gold and Expensive Groups", seven one-ounce ounces of pure silver "Mooncake", seven natural gems for election, and one invisible security. A gold medallion, a crystal glass drill, a crystal glass plate, a mahogany base, a damask gift box, and a reunion print. The entire "moon cake group" price 6188 yuan. Allegedly, seven pieces of sterling silver “moon cake” and a pure gold badge were made by the Shenyang Mint using the internationally advanced “imprint” technology.

In recent years, during the holiday season, market gift packaging has become a hot topic. The use of pure gold silver to make mid-autumn mooncakes is just a moon cake show. There are many people watching, but people who are interested in buying are not. Some businesses have made the inner articles of moon cakes like abalone, bird's nest and shark's fin. The role of moon cakes has become obvious. It is a tool for gift giving and bribery, and the moon cake's surface articles have become more and more extreme. Paper bags are not plastic bags, plastic bags are not cool for wooden boxes, wood boxes are not good for metal, metal silver plating is not to be gold plated, and even more arduous people on the gold-plated lid and then gemstones, racking brain sweat, The most extravagant and energy-saving activities have spoiled the Mid-Autumn Festival with a very strong cultural atmosphere. It can be seen that the moon cakes that have been dissimilated are not the people's favors for wine, tea tasting, moon-watching, poetry, and couplets during the Mid-Autumn Festival. They have become the power of the city’s people and aunts, they’ve gone to work, they’ve asked for jobs, and they’ve gone to the water. The utilitarian colors of the moon cake and the moon cake have become more and more important. The original appearance of the festive food has already retreated. So I set my topic this time, mooncake packaging needs innovation, so that it can better guide consumers to health consumption. Do not go into the mistakes of consumption and encourage bad habits.

The Mid-Autumn Festival is the second largest festival in our country after the Spring Festival. It has a deep cultural heritage. The Chinese nation has always been longing for, looking forward to quality, temperament, and cultural atmosphere. In all major festivals, our country has different customs and customs. For example, on the Lantern Festival day, the lights are bright and colorful, while watching the lights while guessing the lantern fans is another interesting experience. In the Dragon Boat Festival, dragon boating has become a popular folk activity. Every household has inserted wormwood, Zhapu, pomegranate, garlic, banyan twigs, and drinking yellow wine on the door. It is said that they can avoid evil health care. The wind of the Mid-Autumn Festival began in the Wei and Jin Dynasty and flourished in the Tang and Song dynasties. The number of romantic thoughts given to moon-watching people by the moon and how many beautiful dreams are attracted. A lot of history and culture are born from the moon, many ancient and modern sentences, because of the moon and flow through the ages. “From the white night to the night, the month is the hometown of Ming,” and “to look at the moon and head down to reflect on the hometown”, the verses of these homesick thoughts are accompanied by a touch of jealousy. They warmly wander in the strange scenery of a foreigner. Along with the beautiful legends that rushed to the moon, many scholars and scribes wrote down their lyrics. “Together in heaven, I don’t know the world in heaven,” said the loneliness and desolate in the Guanghan Palace.

So far, people have also attached great importance to the Mid-Autumn Festival. Bringing gifts to friends and relatives and sending blessings have become the rites and customs of this festival. As a result, the packaging of mooncakes in our country has become more and more elegant. In the festive season, we send gift boxes of delicate mooncakes to relatives and friends to express our friendship. I learned that mooncake packaging design is different from other packaging designs. Mooncake packaging has little chance of drawing on foreign excellent design works, because mooncakes are special foods belonging to the Chinese people and are a specialty gift box for Chinese food culture. With bridges that convey a rich and colorful emotional world, moon cake packaging design must be based on our national culture and customs, targeted at different consumer groups, with clear positioning, creative agility, and a combination of traditional and modern elements. Moon cake packaging visualization, branding will be the mainstream of packaging design. From the packaging process point of view, "new, extraordinary, special" will be the development direction of the packaging process, although the traditional packaging process has a certain consumer market, but each year is the same model, but in the face of a polyhedron, diversified consumption Sooner or later, the market will go into misunderstanding. The mutual reference of various packaging technologies will surely bring about a new realm of moon cake packaging that is full of colorful and meteorological effects. My graduation project is to make a series of exquisite gift packages around the traditional Chinese festival foods. The function of moon cakes as gifts is becoming more and more prominent. As gifts can not be sold without exquisite packaging, moon cakes are more and more particular about packaging and the result of market regulation. However, the packaging of moon cakes should be suitable, beautiful, and economical packaging rather than a luxury, luxury, and impractical pile of waste. Moon cake packaging should touch the consumers' needs and sharing needs, and target the development of targeted consumer markets, gender, age, personality and lifestyle. I designed a set of mooncake gift moon cake packaging, named “Moonlight Moonlight Moonlight”. According to the analysis, the Mid-Autumn Festival in August used the lotus theme of June. It is somewhat unreasonable, but my The starting point is to hope that the Mid-Autumn Festival will gradually return to its true nature and return to a true traditional culture. The famous poet Zhu Ziqing's prose "The Moon in the Lotus Pond" intelligently combines the description of the lotus pond with the description of the moonlight, highlighting the elegance, grace, and quietness. The beauty of the realm of the territory reflects the nobleness of "Dutch" and "Month". Under his pen, the lotus leaf is pure, the lotus is clean, the lotus fragrance is light, the moonlight is as follows, the moonlight is like snow, and the moonscape is like a song. Therefore, the lotus symbol here is a noble and pure, simple and unadorned quality, which provides us with infinite space for taste. The artistic realm filled with strong cultural heritage is what I am longing for. Therefore, my packaging is pursuing a pure and elegant artistic conception of Jiangnan Water Village. The background of the lotus flower adopts the effect of light ink and water. The close shot is a vivid outline of the lotus with the elegant color, so that the overall picture will not appear. Taiping, I think that in the packaging design elements of the commodity, the color impact is the strongest, it will cause consumers to associate, induce all kinds of emotions to change the psychology of the purchase, and soft tones will stand out in many luxurious and vivid packaging, make people's The vision has eased. The reason why my packaging is not luxurious is because the main part of the gift is the moon cake. If the value of the packaging exceeds the moon cake itself, the moon cake will be out of shape. The concise and clear image of the text, figure and color reflects the cultural characteristics of the moon cakes and modern consumer fashion, reflecting distinct personality characteristics. The box shape can be a square structure, but it can also be extended, because the compact packaging can be more attractive to consumers. When more and more moon cakes move toward complexity and luxury, I