Net comprehensive IP gameplay upgrade, help Yingshu Deng beauty makeup C position

　 For the first time, cooperate with the network comprehensive IP "Tucao Conference 2"

Successfully covered 100 million users

Yingshu has joined the beauty field since 2014. In order to gain the attention of Chinese consumers, he cooperated with Tencent's popular Internet IP “Tucao Conference 2” at the end of last year, through band-type product information exposure, interesting oral content, and opening of each issue. The former host brought the "British Brit" custom link of the current master coffee, so that each set of programs can see the figure of Yingshu , not only the "Powder Fat" English tree French truffle good night mask, but also more than 100 million The user knows the Yingshu brand and is impressed with the labels such as “lazy disposable”, “black truffle” and “rejuvenation”. By cooperating with Tucao Conference 2, Yingshu has achieved a bumper harvest in marketing communication.

This year, Yingshu hopes to work with NetSky IP again and try new marketing techniques to gain more consumers' attention and promote marketing upgrades in the beauty industry.

Re-engage with the network

Ying Shu × "Creation 101" develops new IP marketing methods

Yingshu twice joined Tencent, which is good at IP marketing, and chose to cooperate with China’s first female group’s youth growth program “Creation 101”. "Creation 101" is undoubtedly one of the hottest topics this summer, and it can be seen only from the cumulative volume of nearly 5 billion programs. Yingshu and Tencent have developed two strategies for IP cooperation and IP co-operation for this cooperation, which will create a full-line marketing link for Yingshu from brand awareness, participation and interaction to conversion.

　　 From borrowing to sharing

"Creation 101" helps Yingshu to build a marketing full link

Under the marketing strategy of Yingshu and Tencent's "Creation 101", Yingshu further selected its products to support the young users, while at the same time helping the young users to have flawless skin, because the two sides are in harmony and the audience is highly compatible. Comprehensive IP cooperation proposes an upgrade gameplay.

1, program implantation and authorization customization, IP borrowing success

In the program, not only the information of Yingshuo Night and Night Series products, but also the popular players to record creative products, insert the advertisements and make the products and programs more closely fit. In addition, try to "scenario" the implant method, put the product in the bedroom, practice room, and create a Yingshu makeup room for the player, let the user deeply understand the scene of using the product, let the product enter the user's life.

At the same time, in conjunction with the program, a limited edition of “Gifts to the Beauty” was launched. The pink and white gift box packaging echoes the youthful and energetic temperament of the players. The gift box also houses the same series of products as the players. Insert the purchase gift box link in the advertisement and realize the sales conversion with one click.

2, the aid activities and hard-hit list, IP share the two sides win-win

Invite the high-popular young ladies in "Creation 101" to record the video of the support, which is incorporated into the bridge section of the scene product display, and record the personalized content according to the characteristics of the player, and successfully display the exclusive charm of the player, highlighting the product "Farewell Panda The characteristics of the "eyes", as well as the "use of dancing while applying, the service does not fall off" fun use.

At the same time, Yingshu and the program set up an official call list, inviting fans to call for favorite players. Wang Ju, who sparked a heated discussion, was assisted by the efforts of fans, not only won the top of the Yingshu list, but also won the special support of Hangzhou Metro Line 2 sponsored by Yingshu, allowing fans to establish a strong connection with the brand from the participation. Yingshu and Tencent's "Creation 101" model of IP sharing not only allows fans to participate in brands and programs, but also achieve mutual marketing and mutual benefit marketing results.

Net comprehensive IP new upgrade

Ying Shu brings a good grade with "Creation 101"

Through cooperation with Tencent's "Creation 101", Yingshu established a full-link marketing closed loop of brand recognition, participation and conversion, and successfully handed over the competition in the hot beauty market under the two strategies. Results. The official call list set up by Yingshu has a total of 971,180 participants, and the number of calls in the first place is as high as 4,004,182. At the same time, Yingshu’s brand power is also reflected in the sales conversion. The e-commerce sales of the main day and night series products in the program increased by 685.34. %.

In the face of fierce competition in the beauty market, high saturation, and the young people are uncertain and difficult to master, Yingshu is the first to try the innovative cooperation mode of the network IP, and by deepening the binding with Tencent “Creation 101”, it not only expands the brand in the market. The popularity of the brand has also succeeded in enhancing the brand's influence in the market through fan interaction and sales transformation.

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