Offset printing to digital printing has become the focus of technological development

Digitalization and networking have become the trend of today's printing technology development. Throughout the entire printing industry, a new production environment and technical foundation are being built. Digital graphic printing is a new thing in the development of printing technology digitization and networking, and it is also the focus of today's printing technology development.

The traditional printing production process is arranged according to the pre-press, printing, post-press, and storage, transportation in the sales link, and finally to the customer. From manuscript to digital file, to film, to printing plate, and finally to printed matter, it is the mutual conversion between different physical carriers. This production method is inevitably subject to time and geographical restrictions. This is not the case with digital graphic printing. Although it still requires pre-press processing like traditional printing, the digital files formed by the pre-press processing do not need to be printed out immediately, but are stored in the system digitally or through digital The network is transmitted to a different place, and finally the printed output is completed according to the customer's ordering needs.

What is the current market situation of digital graphic printing? What is the development trend of digital graphic printing? On September 23, 2012, Rong Xiaoying, associate professor of the graphic media department at California State University SanLuisObispo, will be in 2012 "new printing, new opportunities "Interpretation for you at the Industry Summit.

Professor Rong's speech will mainly discuss the development trend of lithographic offset printing and digital graphic printing in North American and Asian markets; the current status of lithographic offset printing and digital graphic printing in the fields of publishing, advertising, direct mail, packaging, and The trend of shifting from offset offset printing to digital graphic printing in the field; at the same time discussing the major new offset printing equipment and digital graphic printing equipment manufacturers in the cost reduction and productivity improvement of new technology development and development results.

Dr. Rong Xiaoying is an associate professor in the Department of Graphic Media at the California State University SanLuisObispo. Her research areas include commercial offset printing, digital graphic printing, paper inks and other printing materials, printability, specialty printing, product packaging, and manufacturing of electronic products using traditional printing techniques. She received a Ph.D. in papermaking engineering, chemical engineering, and imaging from Western Michigan University. Prior to joining California State University, Dr. Rong had eight years of work experience in the commercial printing industry.

The "New Printing, New Opportunities" industry summit and the 2012 World Consumables Industry Joint Conference will be held on September 23, 2012 at the Zhuhai Yuecai Holiday Hotel. It is expected that there will be 200 industry leaders from 15 countries and regions around the world Attend this meeting. According to the organizer, Andrew Gardner, global brand protection manager of the original manufacturer Lexmark, will also be the speaker of the summit and will deliver a speech entitled "How Original Manufacturers Perceive Compatible Consumables". Xerox research expert Edul N. Dalal will deliver a speech on the topic "Digital imaging technology leads the development of color printing".

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