Asia-Pacific Home Network At present, the domestic sales of outdoor furniture has been opened, 90% of enterprises have begun to implement the domestic sales plan, and the huge market potential makes the outdoor furniture industry a promising new blue ocean. However, due to the differences in domestic and international market environment, consumption concept and life philosophy, companies that have been accustomed to export operation mode have expressed that it is difficult to go domestically, especially in channel construction, brand promotion, team building, product integration, design and development, etc. The heart is not enough. The development of any industry is not a one-off process. For the outdoor furniture industry , if you want to make a good domestic sales, companies, consumers, media, associations and other roles need to perform their own duties to jointly make the domestic market bigger and better. Consumers are like the audience, taste needs to be guided Movie phenomenon: Before the release of "Avatar," no audience could tell that he wanted to see such a movie, but after the release of "Avatar," the audience would say: "This movie is the great I have always expected to see. s work." Revelation: Jobs once said: “You don’t need to know consumers, they don’t know what they want.†This may be extreme, but in the case that the industry is not mature enough that every consumer is an expert, outdoor furniture companies are even more What should be done is to predict future trends, develop products that conform to the trend of the times, and let consumers know through various marketing techniques: this is the life you should have in the future. For the current dilemma of the outdoor furniture market, Mr. Yuan, the person in charge of Shandong Zibo Furma Home Furnishing Store, said to the author: “Now consumers are not lacking money, but the concept of leisure life.†Take Zibo as an example. Most consumers still do not take the "outdoor leisure" factor into consideration when choosing furniture. Even for owners with gardens and sun rooms, outdoor furniture is not an inevitable choice. This phenomenon is widespread, but this does not mean that outdoor furniture has no market in China. The key is how companies integrate products, how to market, how to guide and cultivate the market. From the perspective of the enterprise, it is necessary to combine brand building with market cultivation, and promote the concept of outdoor leisure life with the brand image, transform the consumption habits of consumers, and achieve “striking for the heartâ€. For example, agio, “leisure is a taste†to impress consumers, transforming products into a symbol of quality life; while Fifan highlights the characteristics of “high-end experienceâ€, combining wine culture with outdoor leisure culture to form a novel “ Cross-border marketing" makes consumers feel refreshed. But no matter what kind of brand promotion form, its core lies in: giving the product character and soul, and guiding consumers to implement this concept into the way of life. From the perspective of terminal sales, the guide must not only satisfy the consumer's demand for a single product, but also meet his potential wide-ranging needs for outdoor leisure furniture. Because most consumers today have a weak sense of outdoor leisure, they tend to focus only on the use of a single product, while ignoring the overall outdoor leisure atmosphere. At this time, it is necessary for the guide to patiently and professionally guide the consumers, to convey the high-quality outdoor leisure life concept to the consumers, let him realize that: in fact, through the simple product portfolio, add another outdoor furniture. You can achieve unexpected results and bring the family atmosphere closer to what he wants. Enterprises are like actors, the most important role in positioning Movie phenomenon: In the movie "Farewell My Concubine", Leslie Cheung's image of Cheng Dieyi, "a smile, a thousand years old, a thousand years old," became a screen classic. And because "not crazy, not live" into the play, leading to the final sad ending of Cheng Dieyi, people regret. Revelation: Enterprises dominate the categories and designs of products on the market. Although they affect the market, they can never dominate the entire market. Therefore, enterprises are more like actors, they should position their roles, and then do their best to serve consumers. By providing high-quality products and humanized services, we can achieve the "big star effect" that is both good and good. Outdoor furniture has a high penetration rate in foreign countries and belongs to mass consumer goods, but it is high in China. Therefore, most of the export giants are positioning the brand at the high end when they switch to the domestic market, and cater to the needs of specific people, such as Glades, Yashi, Mist Dream, Dongen and so on. Based on this positioning, these companies have developed products, developed production plans, marketing plans and channel construction plans, and achieved good results. It can be seen that the company can only carry out a series of follow-up work around this core by first arranging its own position. If the positioning is not accurate and unclear, it will make the development of the enterprise blind. Marketing master Jack Trout once said: "If the brand lacks a unique positioning, it will be like a house without property rights, so that the company has no place, even if you are a building like IBM, Southwest Airlines, nor Can be spared..." Enterprises should not only be clearly positioned, but also inject this positioning into products and services through various marketing methods. More importantly, this positioning is deeply embedded in the concept of consumers. According to the survey, in the hearts of consumers, each industry's brand can only be loaded with seven. At present, the scale of the outdoor furniture industry is small, which means opportunities for enterprises. The small number of enterprises and the low recognition of the consumer industry mean that it is easier for enterprises to take the lead in clearly defining their own products and brands in the hearts of consumers. The “Sunny Garden†brand under the Zhengte Group is a good example. It is positioned as “Garden Butler†and provides consumers with a complete set of 4S services including garden design, product supply, overall construction, maintenance and so on. Chen Yonghui, Chairman of Zhengte Group, said: “From single product sales to three-dimensional service sales, from single order service to perennial tracking service, we call this overall service model – Garden Butler. We are based on the domestic market. The actual situation is tailor-made for the owner, starting from the overall garden design, one-stop solution to the garden products, and then hosting.†This perfect sales model enables Sunny Garden to have a clear image orientation in the outdoor furniture domestic market. At present, Sunny Garden has 87 dealers across the country. In 2011, the domestic sales exceeded 130 million yuan. At present, the polarization of outdoor furniture domestic market is serious, and the high-end brand route; the low-end water-fishing, individual companies can not guarantee the quality of products. However, with the continuous development of the industry, the outdoor furniture market will become more and more formal, forming a high-end, low-end and long-term situation, meeting the different needs of consumers at different levels of product categories and grades. Diamond Painting, also known as Diy Diamond Painting, is an organic combination of exquisite and shining artificial crystal flat-bottomed round diamonds (some square diamonds) and well-designed patterns. Paste it on the corresponding color point on the canvas, thus completing the paste of a diamond, you can get started in a few minutes, and then slowly fill in each color area, a 40CM*40CM diamond painting only takes 2 hours It's done in about a minute. With the continuous development of diamond painting, it has now extended to innovative products such as 3D diamond painting and 5D diamond painting. Diamond Painting,5d Diamond Painting,Diy Diamond Painting Dongguan Junkai Packaging Products Co., Ltd , https://www.diystoragecases.com
Outdoor furniture enterprises export to domestic sales "movie revelation"