Packaging design key in marketing planning

Product packaging identification design provides a more direct and effective way for marketing communication, and thus becomes an important part of the company's overall marketing communication strategy. The consumer's desire to buy 3/4 is a psychological factor and 1/4 is a functional factor.

The packaging of a product highlights the information that the product conveys, and at the same time allows consumers to condense the emotional elements of condensation onto the packaging, thereby stimulating the audience and promoting sales. Therefore, the concept of products, selling points, brands, symbols and other elements should be presented skillfully on the product packaging.

The key to product packaging design:

First, the performance of product characteristics and personality, and other products are separated.

Second, packaging forms, colors, graphics and other elements are easy for consumers to identify and remember.

Third, the language of effective information delivered is concise, clear, and easily identifiable.

Fourth, marketing-oriented product packaging design, can stand out from the dazzling commodity, attract consumers' "eyeball" and increase sales force.

Electronic products are a product with a relatively slow purchase frequency. When the sellers and consumers choose this product, they are more rational buyers. They pay more attention to product quality, function, packaging, and service, so the service function and quality of packaging It is an important part of consumers' experience of product quality and service.

Packaging is not based on the premise of business owners, but is determined by the needs and habits of the market. There is an element of sentimental acceptance in any product, but the production of consumer purchases must be the result of rational analysis and argumentation.

Reprinted from: China Mall