The mahogany furniture industry is deeply involved in homogenization competition

The import of raw materials is limited, the process innovation is difficult, and the stores are all the same... The mahogany furniture industry is facing a situation of homogenization competition. “Whether it is manufacturing or sales, the single competitive situation of the mahogany furniture industry has been revealed.” Industry insiders said that the industry reshuffle has begun.

Talent bottleneck restricts process innovation

According to industry insiders, style breakthroughs and innovations are a major issue facing mahogany furniture companies. Most of the products on the market today are copied or improved, lacking substantial innovation. A senior mahogany furniture manufacturing company official said that the current market is following the trend, or is limited to the fight between the ordinary style and low-grade wood for mid-end consumers, he believes, "as one of the manufacturing industry, the future of mahogany furniture industry It must face transformation and upgrading, and it must be realized through design, research and development, software, brand, etc. Now, the competition in the mahogany furniture industry is relatively simple and the homogenization is serious, but the key is to grasp the trend, adjust the strategy, and respond. The ability to change."

However, talent bottlenecks are constraining the technological innovation of mahogany furniture. The carving and inlaying of mahogany furniture requires excellent craftsmen to do it by hand. The obsession of collectors' mahogany furniture is often due to this. However, many manufacturing companies have found that it is difficult for outstanding craftsmen to stay. “The shortage of woodcarving technicians is an important factor restricting the development of mahogany enterprises.” The industry believes that in the late 1980s, the number of woodcarving practitioners began to drop sharply, and fewer people learned woodcarving skills. Now, good carving technicians are Faced with the dynasty, it will soon be exhausted.

Store homogeneity is serious

In recent years, as the demand for mahogany furniture has increased, more and more mahogany stores have emerged. With the increase in the number of stores, and the situation of excess stores, the competition for homogenization of stores has intensified. The showroom mode and brand display are the same among all stores, and even the management mode is similar.

"I personally prefer mahogany furniture, especially good-looking, and I have some collections in my home. I will go shopping at the store when I have time," said Mr. Zhu. However, after so many stores, "it seems to feel more and more like, go shopping." Several brands are similar, and even the models have the same."

In the past few years, the store was extremely hot, and even the phenomenon of short supply was in demand. Some enterprises or outsiders who used to operate mahogany furniture saw the profits of the stores and entered the mahogany furniture stores. However, in the past two years, due to the rapid expansion of the store, coupled with the transparency of the price of mahogany furniture and the rationalization of consumers, the store has shown a saturated state. Some insiders said that the more stores, the greater the competitiveness, but the competitiveness of the terminal stores is more severe than the production base. Many brands will evaluate the market structure and the overall situation of the store according to their strategic planning when choosing a store. They choose to enter the store more by relying on the seller to bring them benefits. This dependence does not seem to be a problem when the market environment is good. Once the market is cold, the contrast will be quite obvious.

Raw material imports are tight in the second half of the year

At the end of March this year, Sian rosewood (red rosewood), Central American Dalbergia (Central American red rosewood), Dwarf Dalbergia (South American red rosewood), Belize Dalbergia (Central American black rosewood), Lushi Five kinds of redwoods such as black Dalbergia (large-leaved rosewood) are listed in the Convention on International Trade in Endangered Species of Wild Fauna and Flora, and will be strictly restricted from June 12 this year. Domestic raw materials of rosewood will increase, and the shortage of raw materials will also be The price of mahogany furniture has risen, and the industry expects to continue to rise in the second half of the year.

Tightening raw materials is a headache for all mahogany furniture companies. The scarcity of resources makes the price of mahogany furniture higher than that of ordinary hardwood furniture, which is a key factor for the price of mahogany furniture to be strong and even higher. However, scarcity of resources is also a double-edged sword. With the increasing attention of the international community to environmental protection, many countries have begun to ban the export of their own logs. At the same time, since most of the raw materials of the mahogany furniture industry are imported, the mahogany furniture industry has to face the risk of shortage of raw materials. .

Pva Mop ,PVA Sponge Mop,PVA Roller Mop,PVA Roller Sponge Mop