The arrival of Children's Day has made children's furniture manufacturers especially active. In recent years, the furniture industry has been promoted every day, and there is no festival to create a promotion . It is not only the furniture industry, but also the promotion of home hardware and other related industries. In the meager situation, how to break through the existing competitive business model and make the development of the enterprise itself and the industry to a higher level is an urgent problem for many enterprises. Core Tip: In recent years, children's furniture is full of personality, in line with the child's innocence, the true nature of the child, while the color is lively, bright, natural and can be interchanged with the style, giving children more freedom to choose, thus being widely welcomed by the market. The arrival of Children's Day on June 1st has made the distributors of children's furniture active, and the children's festival has been hot, and the home sales stores have ushered in the promotion season. Xiao Bian comment: For the home building materials dealers whose performance has been sluggish, the "June 1" Children's Day is not a gold promotion time, but it is definitely a good opportunity to engage in promotional activities. In addition, today's holiday promotion economy has been sizzled by the majority of businesses, and the Children's Day economy is also a hot thing. In such an atmosphere, it is inevitable that home manufacturers actively carry out promotions. [Hot Area] Four new features of the 2012 door and window market Core Tip: Once upon a time, “differentiation†was the strategy of marketing scholars and entrepreneurs. In the face of the situation of the homogenization competition in the door and window industry, many door and window enterprises have invariably raised the banner of “differentiated marketingâ€. However, the complex marketing environment has brought unprecedented challenges to enterprises. China's door and window industry technology is becoming more and more mature, and innovation is getting more and more difficult. Xiao Bian comment: The differentiation strategy is a effective impact strategy from the local perspective. However, from a macroeconomic point of view, as the market continues to be divided and the submarkets become smaller and smaller, the profits are bound to become thinner and thinner. The final result must be the infinite segmentation of specific markets and the saturation of demand, so that the sub-market will eventually shrink to the point where the company can not be profitable, which is also the marketing dilemma of many companies. [Focus on concern] The impact of large-scale steel projects approved on the domestic steel industry Kraft Paper Container,Kraft Containers,Brown Paper Container,Kraft Paperboard Boxes EVER GREEN(ZHEJIANG)NEW MATERIAL CO., LTD / KUNSHAN GREENPACK CO.,LTD , https://www.changjingpack.com
Today's weather vane: furniture business speculation children's day economic hardware industry analysis market promote
[Electromechanical news] Children's Day economic sizzling June 1 home store to welcome furniture promotion season
[This website comment] How do hardware companies circumvent the "low-end product" cycle?
Core Tip: At present, domestic hardware companies are in a very difficult situation, and many small and medium-sized hardware companies are on the verge of bankruptcy. The reasons for this are mostly the price increase of raw materials and the rise of labor costs. Coupled with the large number of hardware companies, the variety of brands, and the saturation of the market, the company has lost its initiative and is afraid to raise prices easily. Eventually, corporate profits are continuously depressed.
Xiaobian Review: Enterprises should seize the eye and consumer psychology of consumers, comply with the needs of social development, use innovative ideas to develop new products, create high-end products and new products to create their own image and brand, and solicit in the chaotic hardware Win market share in the market.
[Focus on concern] Nokia's full product line crisis will be counterattacked in the next 6 months
Core Tip: In the view of Zhang Yi, chairman of Ai Media Consulting, the reason for Nokia's decline is mainly in the stage of competitors' transition, Nokia did not make market decisions quickly. From its current situation, Nokia's big business disease is not cured, its mentality is not open, the decision-making mechanism is not too smooth, and needs to be better changed.
Xiaobian comment: Now Nokia needs to win by volume. If it wants to make a comeback, it will need to sell 27 million units this year, 55 million next year, and 94 million in 2014. "If you can achieve this sales, Nokia's recovery is expected, otherwise it will lose opportunities.
Core Tip: The National Development and Reform Commission recently approved a number of major steel construction projects, including the long-suffering Guangdong Zhanjiang Iron and Steel Base Project and the Guangxi Fangchenggang Steel Base Project. The total investment of Baosteel Guangdong Zhanjiang Iron and Steel Base Project is 69.68 billion yuan, and the total investment of the project is 6.3 billion yuan. The total investment of these two projects exceeds 130 billion yuan.
Xiao Bian comment: In the critical moment when China's steel industry is currently facing severe challenges, the state's approval to build a Fangchenggang steel base fully reflects the determination and expectation of the party and the state to develop the real economy to promote the steel industry to accelerate the transformation of development.