Traditional furniture model is becoming more and more out of date, custom design contains endless business opportunities

A few days ago, the home furnishing industry released a furniture satisfaction survey. The results showed that 76% of users were dissatisfied with the traditional furniture model, and nearly 80% of the reasons were related to customization. 56% of home and decoration styles are uncoordinated; 22% of the furniture is not suitable for space usage. In other words, custom furniture has become a business opportunity with great development potential in the industry.

Industry veterans told Xiaobian that with the increasing awareness of people's individuality, the uniforms on the market can no longer meet the increasingly diverse needs of consumers, and consumers are gradually looking for their own personalized homes. In the case of market feedback, custom homes have maintained strong growth this year. With the growth of the new generation of consumer groups after the 1980s, home customization has ushered in rapid growth in response to the demands of modern young people to admire their individuality and self-attraction. In particular, high-end custom furniture has accounted for more than 10% of the entire furniture market.

Today, the real estate market is booming, the personalized decoration style is gradually sought after by people, and custom furniture has become a symbol of fashion life. The demand for customized wardrobes will gradually evolve to a more refined level. Compared with finished wardrobes, custom wardrobes are more demanding and have higher service requirements. To meet the needs of consumers for the size, color, fabric, structure, function and other requirements of the wardrobe, this is also a test of the production capacity of the wardrobe enterprise.

In the new year, the “customization” of the home building materials industry will be the direction of enterprise development. How to create a personalized home improvement environment, and create their own unique products, are the learning direction of the wardrobe business. With its special customization mode, the wardrobe products should also develop a wardrobe brand service that more satisfies the consumer's personality, and open up a wider market with the personalized service of the wardrobe. According to the consumer's demand for wardrobes, custom-designed wardrobes for exclusive consumers will be the ultimate development direction.

Consumption tends to be rationally diversified

At present, the main consumer groups in the decoration market are slowly shifting from the 70s to the 80s. The younger generation is more inclined to be personalized and tailor-made products. Custom furniture is a product with profound cultural connotation, which reflects the consumption level and living customs of the times and the nation to a certain extent. At the same time, customized furniture is more competitive in the furniture market with its individualized choices, especially fashion, time saving and labor saving, and has gradually become the preferred method of purchase for high-end consumers.

In the past, custom furniture companies mainly produced for designers, home improvement companies, hotel projects, etc. However, at present, custom furniture has turned more to the civilian market. Many ordinary households have begun to accept and use custom furniture, and the demand for personalized furniture consumption has been continuously improved. At the same time, in the first- and second-tier cities where the price is high, the space utilization rate is higher, and the customized furniture has played a greater advantage in making full use of the housing space.

Home market to custom turn to unified standards to be introduced

At present, the types of custom furniture include wardrobes, closets, cabinets, sofas, sanitary ware, tableware, etc. Consumers can tailor their own preferences, size of space and overall home decoration to meet individual needs and Spatial requirements. Different from ordinary furniture, consumers can monitor the whole process from material selection to production, including hand-selecting materials, finalizing design plans, supervising construction, etc. Furniture consumption is becoming more rational on the basis of meeting diversified needs.

Internet consumption is on the rise

With the increasing demand for furniture customization, a number of companies specializing in custom furniture have emerged in the market, and e-commerce has also provided new ways. From 2012 to 2013, many brand furniture companies and online stores have launched online furniture customization business, “new house furniture, personalized customization, digital (cloud) design, mass production, store network integration” and other new models subversion. The pattern of the traditional furniture industry. Through the network, consumers can enjoy digital customization services to the utmost extent. As an important part of the indoor environment, furniture more intuitively shows the taste of consumers and the pursuit of life.

However, online custom furniture is still in the exploratory stage. The e-commerce model of furniture enterprises is also a way of combining online and offline experience stores. It requires a lot of manpower and material resources to solve the post-installation and after-sales service. However, overall, with the development of the Internet of Things, mobile payment and cloud computing, the future use of resources by consumers will be more concise and convenient. In the online furniture customization market, the demand for personalized customized furniture is also expanding, and furniture companies rely on electronics. The business industry will usher in greater opportunities for transformation and upgrading.

According to statistics, the share of custom furniture accounted for 10% of the overall furniture market in 2012. In 2013, the domestic custom furniture market will reach 100 billion yuan. According to the home furnishing trend report released by Red Star Macalline in the first half of 2013, personalized consumer demand has gradually become the mainstream of the market, and customized furniture will become another important growth point in the home market.

Customized furniture uniform standard to be introduced

Although the custom furniture industry has a good momentum, it lacks uniform industry standards. Many problems in the industry, such as the unskilled business of the designer, the inconsistency between the design effect and the actual product, the unsatisfactory installation and delivery, the poor quality of the exhibition hall, and the common “signing” Contract terms such as full payment are hot spots for consumer complaints. The lack of uniform national or industry standards has made custom furniture less constrained in dealing with consumer disputes.

When talking about the industry standard of custom furniture, Zhang Juming, deputy director of the Beijing Municipal Quality Supervision Bureau, told the media that there is no special standard for domestic custom furniture, but whether it is customized or not, furniture manufacturers should produce according to the general standards of furniture. However, due to the asymmetry of information on both sides, the materials provided by the manufacturers are shoddy, exaggerating environmental performance, arbitrarily raising or lowering prices, etc., which still causes the interests of consumers to be damaged, and the whole industry has vicious competition. The chaotic image of quality.

In this regard, the industry calls on the state to introduce relevant standards to regulate and restrict, to form a unified rules and regulations in the industry, so that the quality and service of customized furniture products have standards to protect consumers' rights and interests.

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