The electric back to back Standing Desk can complete the direct switching between sitting and standing office in the shortest time, and can find the most suitable height.
According to the lifting mode, it can be divided into manual, Electric Standing Desk and Pneumatic Standing Desk.
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The electric standing desk is divided into two legs standing desk, three legs standing desk and four legs standing desk, which is also called back-to-back standing desk. This back-to-back standing desk is a double desk with a screen connected in the middle to ensure personal privacy and beauty.
Under the background of consumption upgrade, the low-end home market has the potential and vitality
"Consumption upgrades", "the rise of the middle class", and "the mainstream of consumption after the 8090" are high-frequency words frequently seen in the media in recent years. The consumption upgrade is a revolution. All commercial practitioners are catering to the business opportunities brought about by consumption upgrades. If you can't catch the consumption trend of mainstream consumers after 8090, it will inevitably be eliminated. This is almost the consensus of all business investors.
However, in this business transformation of consumption upgrades, most investors who cater to the trend of consumption upgrades seem to have a bad time. Instead, it was in trouble. Originally, I wanted to "give up," but the actual result was "going up to death."
?? First, "medium and high-end" positioned to compete in the Red Sea
Some time ago, at the invitation of a large home store, I went to the local market for market research. The city is the best economic condition among all the prefecture-level cities in the province. The urban population alone exceeds 2 million, ranking the first in the province for five consecutive years of GDP growth. After visiting almost all the building materials and furniture stores in the area, I found that the city is really a strong city.
There are 10 “medium and high-end†home stores in the city with more than 30,000 square meters (single area). The area of ​​these 10 home stores is about 400,000 square meters. There are only two low-end furniture stores of scale, and the area of ​​these two stores is less than 30,000 square meters. It seems that the local spending power is very strong!
Through field visits, it was found that the traffic flow of the seven local home stores was quite limited, which is what the industry often said, “the number of shopping guides in the home market is more than the customersâ€. The three stores that are about to open are a home furnishing store chain with a local home retail chain and a local store, which is currently in the investment stage. Everyone knows that the positioning of the home chain giant is a "high-end" and "one-stop" shopping home store. These home stores are usually based on large and full scale advantages and standardized operational management.
According to the 28th law, only about 20% of the people in a certain area are rich (middle and high-end people), and 80% are "poor people." Let's take a look at the positioning of the local home store: about 400,000 square meters of high-end stores are targeted at 20% of the high-end crowd. There are about 30,000 square feet of home stores targeting 80% of the low to medium target population. As a result, it can be seen that the competitive environment of local high-end home stores has deteriorated significantly.
The ratio of the area to the population of the mid- to high-end home stores is close to 1:1, while the ratio of the low-end store area to the population is about 1:30. It is clear that there is little competitive pressure in low-end furniture stores. The survey also found that the two low-end stores are fully rented. There is also no vacancy. According to local industry experts, the merchants in the low-end stores are still dominated by the sales model, and most of the merchants are profitable.
With the acceleration of the pace of opening of the national home retail giants, local home retail companies across the country are facing the challenge of “the same grade, the same brand (the same grade brand positioning), the same operating modelâ€. Currently, most of China The provincial capital cities, prefecture-level cities, and county-level cities with better economic conditions are all engaged in such a battle for the end of the high-end home market. The low-end markets of these cities have been neglected.
Second, the essence of business investment is profit, not to cater to consumer trends and "face"
Let's go back to the original topic: consumption upgrades. In the era of consumption upgrades, home stores (local large retailers) that once had a place in a certain city also upgraded their stores with the upgrade of consumption. “High-end positioning†is the preferred choice for these local retailers, and it is also a performance that keeps pace with the times. This is almost the case for all home-sales investors, operators will do the same.
It is precisely because of this kind of thinking mode that for a time, China's big rivers and north and south, almost all cities, the upgrade of home stores has become a major trend in the industry. Everyone thinks that the positioning of the middle and high end is the future. The rise of the middle class, the upgrading of consumption, and the trend of branded consumption are the basis for the upgrading of stores. For a time, almost all the home store's decoration grades are "high on the", you are almost all mid-to-high-end stores, when you walk into the home store, it is like walking into a star hotel.
The rising prices, the country's constant regulation, still have no control over the enthusiasm of consumers to buy a house, although almost everyone feels that housing prices are too high, but the house is still a sought-after commodity. Chinese consumers seem to be getting more and more money, consumers' consumption levels seem to be getting higher and higher, and the consumption power of Beishangguang seems to be far higher than that of Europe and America. The home store retail industry is an industry that relies heavily on the real estate industry. With the rapid growth of the real estate industry, it is also growing at a high speed. The pace of opening stores in the national chain home stores is getting faster and faster.
Consumers in a certain regional market, middle and high-end consumers are only a few rich people. For mid- to high-end positioning stores, there is no right or wrong in positioning the high-end itself. The question is whether such positioning is suitable for participating in market competition in a certain market, and whether such positioning can make itself profitable.
Whether it is the investor, operator of the home store, or the dealer attached to the home store, we must carefully consider: what kind of home store to be positioned, which home store to enter, whether there is a profit opportunity, or profit How difficult is it. Rather than sticking to the position of high-end and high-end, it ignores the purpose of business investment. Can not think that there is no face to do low-end stores.
?? Third, the distinctive "low-end home store" has become a new opportunity for industry investors
The working class in the city, the migrant workers from the low-end jobs, and the large population in the urban-rural integration sector are a large group that cannot be ignored. Whoever can read their needs can achieve great success. In the context of the entire consumption upgrade, when almost all home stores are moving toward the middle and high end, a huge low-end market that has been neglected has emerged.
There are not many competitors participating in this market. Home-market investors who are keenly aware of this market opportunity will easily earn money. According to my observations in recent years, the sales performance of low-end home stores in many cities is growing against the trend. The pressure on the home dealers who open stores in these stores is not very high.
From a business perspective, there is essentially no difference between making money for "rich people" and earning money for "poor people." When all people think that earning money from rich people is good, it will be a disaster!