According to the data, 95.19% of netizens expressed interest in smart homes. However, in the actual popularization process, smart homes are not so smooth. Based on price or security considerations, most consumers still say no. Will use smart home products. So, what are the challenges facing smart homes that bring convenience and comfort? What are the challenges faced by enterprises in the development of smart homes? (Photo Source Network) The major manufacturers have a single point of force, each fighting Smart home is a fragrant, 5.8 trillion yuan potential market size, not only attracts a large influx of capital, the giants actively layout, but also stimulates many traditional home enterprises to accelerate the intelligent transformation. At present, the pattern of smart homes is "a single point of force, each fighting." Every business wants to cut a point as an entry, and the cut point chosen is often based on the company's original advantageous business or resources. For example, Google has money, has acquired Nest, Dropcam, Revolo smart home company, and released the Internet operating system Brillo and high-end router OnHub, competing for the smart home control center. Apple released the Homeki smart home platform, through Apple and iPad and other Apple devices to control the various smart home products in the home, competing for smart home entrance. Alibaba launched the "Air Cloud" solution to provide integrated services such as hardware, software, and big data for purifier manufacturers, and to do platform services. Baidu shares in the smart home enterprise Haishu Technology, the core product is home smart remote control products...... The above is a big game for domestic and foreign giants. They play the strategy of eating all the way, the top of the ecological chain, whether it is the network operation control center, or the entrance and platform strategy, these are the "super games" that many traditional home enterprises can't afford. ". For most traditional home furnishing companies, the so-called smart home is actually a product transformation, but also has the concept of promotional elements, such as Gree's smart air conditioner, European-style smart cabinets, smart bathroom, Huitailong's smart door lock, intelligent security , Op's intelligent lighting. They are still in the stage of intelligent individual products, which is reflected in the market is the intelligentization of the product's own functions, but most products have not yet formed a connection and linkage. For consumers, they are not willing to accept the cumbersome feeling of superimposed use of multiple smart products, which is contrary to the convenient experience design of smart home. What challenges does the smart home face from point to point? From concept to product landing, smart home has spent a full decade. So, how long will it take from product intelligence to a true full-box smart home? It may not take another decade. However, it is not easy for the overall home to “build from point to pointâ€. Smart home is not a company that can be realized by one's own efforts. Even domestic and foreign giants, who want to realize the smart home situation from point to force, face enormous challenges and competition. At the same time, the degree of intelligent transformation of many industries around “home†will also affect the overall smart home process. Smart homes pay attention to the coordination and linkage between various home links. For traditional home furnishing enterprises, although there are certain industrial advantages, the challenges are even greater. The first is the challenge of the development and application of innovative technologies. The foundation of smart home is the use of technology, such as Internet of Things technology, information technology, digital technology, voice technology, and sensing technology. However, most home-made manufacturing enterprises, such as furniture companies, sanitary ware enterprises, door and window enterprises, etc., are not technology-based companies. The products themselves do not have much use of innovative technologies. This is a flaw in the innate and genetic. Therefore, in the home furnishing field, the smartness of home appliance products is relatively high, and it is also the home appliance enterprise's layout of smart homes is relatively deep and the investment is relatively large, such as Haier, Midea, Gree and so on. Because the technological content and technical foundation of home appliances are higher than furniture, door and window products, it is easier to connect to the Internet. Second, the ability to integrate enterprises must be strong. For the time being, IoT technology companies, smart component companies, and software systems companies are not mentioned. There are only dozens of industries covered by household products, home appliances, doors and windows, door locks, furniture, lighting, etc., and there are countless brands in each industry. . A company that does smart homes, all home products are unlikely to be produced by themselves, and ultimately all products and partners are integrated in an integrated way. Just like Haier’s “U+ Wisdom Lifeâ€, although it started with Haier products as its center, it will open its platform in the future, not only allowing more third-party service providers to come in, but also allowing more product vendors and brand owners to come in, including Products or competitors related to Haier. Third, we must look at the capital operation capabilities of enterprises. Compared with the giants, many traditional home furnishing companies don't know much about capital, and their capital operation ability is not strong. However, intelligence requires strong financial support. Whether it is the investment of innovative technology or the acquisition and merger in the integration process, it requires a lot of money, but the company's own financial strength is limited, and to a certain extent, it may need to rely on The power of capital. Therefore, companies that understand the operation of capital can continue to provide strong financial support for its smart home strategy. The fourth is whether it can build a strong brand potential. A company, without strong brand potential, how to integrate and carry other companies and brands? How to influence consumers' choices? Smart home is not only a solution to provide a smart system, but ultimately needs to be unique. A strong brand of core values ​​that realizes the occupation of the mind of consumers. The fifth is not enough attention to user needs and experience. Perhaps the concept, there are many companies that have built a variety of smart home scenarios for us. But what is the consumer's demand pain point or experience pain points, which deserves more attention from enterprises. Enterprises are always accustomed to thinking from the conditions that are conducive to their own, often ignoring the user's experience, and this will lead to the status quo of the major manufacturers. As mentioned before, major manufacturers are building their own smart system APP, but consumers are absolutely reluctant to download more than a dozen or twenty apps to control their smart home. According to a survey conducted by the Analysys think tank, more than 60.8% of respondents indicated that they would not purchase smart home products. The main reason for not buying them is that the products are not mature, and the price is too expensive. Sixth is the killing from the giant cross-border. The gameplay of the intelligent transformation of traditional home enterprises may be intelligent in the first product, then intelligently linked to different products, and finally move toward system intelligence. However, the giants' gameplay is not so step by step. When they come in, they are big-handed layouts. They directly purchase enterprises that have realized the linkage of different products and move toward system intelligence. Each smart home link can be realized through mergers and acquisitions. How can ordinary companies compete with them? Therefore, competition is very cruel. In this capital era of cross-border robbery, competition is a leap-forward competition. The growth and development of enterprises will not have such a long transition time, or a safe growth time. Smart home, from the point of force to the formation of the surface, is actually a process of intense competition. Traditional home furnishing enterprises must find their own position in this industrial chain, in order to output the correct strategy and tactics, and to obtain relative living space and development benefits. Kindergarten Furniture,Kindergarten Plywood Chair,Kindergarten Chair For Kid,Kindergarten Plastic Chairs AU-PINY FURNITURE CO., LTD , https://www.aupinyjm.com