Who can become a consumer of choice when home appliance giants enter the home market?

In the current home market of Xianghe Furniture City official website, people's living standards are constantly improving, consumer awareness is gradually increasing, and the pursuit of material living standards is becoming increasingly high. Under such a background, household products, as the products that can best meet and reflect the living standards of consumers, have aroused strong concern of consumers. In particular, the low entry rate in the home industry, the lack of standards and the high profit characteristics have undoubtedly enhanced the temptation of this market. Many other industries have targeted this cake and want to take a slice of it. At present, the three giants of Haier, Midea and Gome in the home appliance industry have represented a "storm" in the home market. As early as last year, Midea worked hard on the whole cabinet and kitchen matching market. This year, it entered the whole bathroom and wardrobe, bookcase, shoe cabinet and other interior products. Haier has also occupied a place in the overall cabinet industry. However, in the mall, the winners of the competition are those that are favored by consumers. If the home appliance company wants to dominate the home market, the first thing you have to do is the consumer.

Consumers can accept the home products of home appliance companies, what do home appliances companies enter the home market? A reporter with a question interviewed several consumers who have recently purchased a home product plan and found that there are two mainstream views among consumers:

The big waves are all left in gold.

Ms. Zhou, who lives in Yubei District, is currently purchasing furniture for her new home. In the face of reporters' questions, she represents the attitude of most consumers who support home appliance companies to enter the home market. She believes that Midea, Haier and other home appliance companies are entering the home market, which is a good thing for consumers. In the impression of Miss Zhou, Haier is the leader of domestic appliance companies. She has bought their home appliances, and she is very satisfied with her from technical or after-sales service. Therefore, she is also very much looking forward to the performance of these companies entering the home market. There are many home products, but the brand is chaotic. The entry of home appliance giants can have an impact on the home market and achieve the effect of survival of the fittest. After the market test, the brand left is “gold”. . Finally, Miss Zhou said that she is most concerned about the price issue. If the home appliance company can provide consumers with affordable home products, Miss Zhou said that she will definitely buy it.


The big waves are all left in gold.

Ms. Zhou, who lives in Yubei District, is currently purchasing furniture for her new home. In the face of reporters' questions, she represents the attitude of most consumers who support home appliance companies to enter the home market. She believes that Midea, Haier and other home appliance companies are entering the home market, which is a good thing for consumers. In the impression of Miss Zhou, Haier is the leader of domestic appliance companies. She has bought their home appliances, and she is very satisfied with her from technical or after-sales service. Therefore, she is also very much looking forward to the performance of these companies entering the home market. There are many home products, but the brand is chaotic. The entry of home appliance giants can have an impact on the home market and achieve the effect of survival of the fittest. After the market test, the brand left is “gold”. . Finally, Miss Zhou said that she is most concerned about the price issue. If the home appliance company can provide consumers with affordable home products, Miss Zhou said that she will definitely buy it.

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