Analysing the National Traditional Culture in Packaging Design

China is a great country with excellent traditional culture and has created great civilization for mankind. Today's reform and opening up, while we are pursuing modernization, our traditions are becoming increasingly dilute, especially in the packaging industry. It seems that if we take a bit of "foreign" taste, we will approach modernity. Bringing tradition will represent ignorance and backwardness. As everyone knows, traditional culture has experienced accumulation, elimination, and verification for thousands of years before it can become today's style. It cannot be formed overnight. It embodies the spirit and culture of the entire nation.

The traditional culture in packaging design teaching, I think there are the following points:

The choice of theme

The selection of topics with traditional culture, such as the packaging of traditional culture of wine and tea is a very good theme. China's wine culture and tea culture have a long history. People use jars to hold wine, sealed with straw paper and stamped with seals to form the earliest packaging form of wine. Since Lu Yu’s tea was cooked in the Han Dynasty, people began to study tea, and various types of tea packaging appeared one after another. In addition, the packaging of traditional native products in China for a long time, the combination of the shape of wrapper and ornamentation constitutes the earliest form of traditional packaging discovered by mankind so far, and it is also a sign of the long-term history of the packaging of traditional native products. Traditional native products are often hailed as “favorable, rich and distinctive” in the eyes of consumers. The packaging of native products as a traditional form has received increasing attention in the packaging field. It attracts consumers with a unique Chinese style and returning to natural unpretentious charm.

The choice of graphics

The traditional graphic data is selected for graphic design and there are many traditional heritages available. The most common ones are: totems, traditional lace patterns, Chinese paintings, national costumes, folk patterns, folk auspicious patterns, historical and cultural heritage, places of interest, and so on. The traditional ornamentation is widely used in modern packaging. Whether it is used as shading, main motifs, or trims or horns, it can bring a quaint, fresh breath and a strong sense of decoration. Based on these materials, organize and configure them so that they can form the desired package composition and explore the traditional Chinese image in graphic materials. For example, the packaging design of "Chinese Dragon Wine" and "Longwei Wine" highlights a "dragon" character which is a specific totem image of the Chinese nation. Jiangxi specialty products can be used as the basic graphics of the famous Jiangxi Tengwang Pavilion. At a glance, it is Jiangxi's unique product. Another example is the packaging of pure rice wine. The use of ancient posters for illustrations shows the history of the brewing of rice wine, so that the entire packaging is fused into a cultural atmosphere.

Font design

The font itself is an artistic image with the characteristics of beauty and emotion. In the design can not only meet the text of the legibility and readability, but also should fully mobilize the text of the expression of artistic charm that is the use of decorative text in the form of packaging art. The text originated from the drawing. Mr. Lu Xun mentioned in his "Outside the Text" that "Chinese characters are both characters and paintings." Chinese characters can be said to be a symbol of imagery and semantics, and a model of semantic patterning. The historical results of the proper use of textual pictograms in the design. There is still no shortage of ideas that produce intriguing thoughts. Looking at the packaging screen, the use of hieroglyphs, Chinese calligraphy, seals, and typographical prints not only shows the style of oriental art but also emphasizes the artistic conception of the picture and the inner thoughts and feelings. For example, the ancient hieroglyphs are a highly generalized picture, giving people an ancient and simple sense of beauty. China's calligraphy has unique charms, such as the ancient grace of the ancient Chinese scriptures, smooth grandness, Li Shishu's "Taishan carved stone" and "The stone carving of the stone in the foot of Taiwan", giving people a decorative flower-like decoration. For example, the folk ceramic series packaging, the main decoration of the entire screen is "Tutao" two calligraphy characters, plus one party Zhu India, the entire package is very fulfilling. The vigorous font makes people think of a long history of products and exquisite workmanship.

Traditional product packaging materials

The packaging of traditional products is to use nature's original materials and recycled materials to package the products. This kind of packaging originates from life and is based on wood, bamboo, straw, soil, stems and leaves in nature, and ceramics, paper, and weaving materials developed on this basis. After many times of selection and elimination of the packaging of the product, the last form of the product is recognized as perfect. Therefore, it is rich in folk features, full of strong local flavor. For example, delicious traditional food dumplings that are familiar to people are filled with various flavors and colors of filling cores among the white glutinous rice. Then they are packed in different ways by using different methods to form a triangular or polygonal shape. In the long-term life, the natural beauty of packaging is crystallized.