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After entering the 21st century, the Internet has been loved by a wide range of businesses and the masses because of its "pervasive" and low-cost features. With the proliferation of domestic Internet users, the use of the Internet for online shopping and payment by bank card payment or third-party platform has become increasingly popular, market share is also growing rapidly, and e-commerce websites are also emerging.
The challenges facing the development of the packaging industry are not only the market downturn but also the competition between the peers. The reasons for these competitions are nothing more than nothing: oversupply, homogenization, and weak market. , vicious competition, low gross profit, rapid increase in labor costs, difficulty in recruiting workers, difficulty in financing, large investment in technological transformation, and continued high prices of raw materials. In this regard, people inside the industry have analyzed that in the future, the packaging industry market will present competitive trends such as talent, customers, reputation and advertising. E-commerce, due to its low operating costs, happens to be a “snow in the snow†for printing and packaging companies.
According to statistics from the China Internet Information Center, as of the end of December 2011, the number of Chinese netizens exceeded 500 million, reaching 513 million, and 55.8 million new netizens were added throughout the year. The Internet penetration rate increased by 4 percentage points from the end of last year to 38.3%. Such a large amount will become a potential customer of the company.
I think many of you should have bought things on Taobao, so let's take a Taobao example. I remember that when I was shopping on Taobao, I asked the "Internet shopping people" around me how to choose a shop and buy it with confidence. They are almost always the same answer - look at the credibility. It seems that it is true that the old saying goes: the gold monument and the silver monument are not as good as the common people.
Advertisements are widely advertised. For printing companies, it is a means of propagating products, creating a corporate image, and publicizing and widely disseminating information to the public through a certain form of media. The Internet is a brand new advertising medium. It is fast and effective, and it is a good way for SMEs to expand. Compared with the traditional four major media (newspapers, magazines, television, radio) and recent well-received outdoor advertising, online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
The three competitive trends discussed above are all achievable in e-commerce. At present, C2C and B2B are widely used. Some professional types of vertical portals are also a kind of propaganda method for merchants to choose more. Bill Gates once said: "The world in the 21st century, whether it is e-commerce or not, there is no business." Looking back at the embarrassing momentum of e-commerce in China in recent years, indeed, the development trend of e-commerce has been unstoppable.
E-commerce helps printing and packaging companies to spend the winter
The gloom of the European debt crisis continues unabated, and the global financial crisis is still spreading. Many industries have been affected by the market downturn and “negative growthâ€, as has the printing industry. Nowadays, the printing industry is in a downturn, and it is impossible to see the future. The emergence of e-commerce in recent years seems to have given the printing industry a light.