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The cost consciousness is paying more and more attention to the interview. In addition to the quality of the packaging, the pesticide company is most concerned with the price of the packaging. Many companies stated that at present, there are many similar products in the Chinese pesticide market, and the prices are not much different. This has led to the fact that the profits of the enterprises are not high. Therefore, how to reduce costs has become a topic of common concern. Packaging, as a component of both interests, is even more important.
Some of the domestic excellent pesticide companies have cooperated with suppliers in scientific research to improve their own industrial chain, improve procurement management standards, and reduced costs through scientific methods such as online tendering under the premise of ensuring quality. At the same time, many small and medium-sized packaging companies have been struggling with technology, capital, talents, and other constraints. Their cooperation with pesticide companies has a strong regional and dependent nature. They are mostly long-term and stable customers in the surrounding areas. To a great extent, it restricts information exchange and product innovation among enterprises, and affects the improvement of their own benefits and the reduction of costs. A packaging company in the industry used to be a major supplier of packaging materials for a large-scale pesticide company. However, because the company has been seldom doing its job in reducing costs, product development has lagged behind the development needs of customers. In the face of an increasingly competitive market, Have to give up most of the share.
The intensified cost awareness of pesticide companies and packaging companies will lay the foundation for the overall improvement of the packaging level and the efficient operation of the company.
Brand awareness to create the core reality, many pesticide plants are the most headache is the market repeatedly banned counterfeit and shoddy pesticides. There are many reasons for the serious phenomenon of pesticide counterfeiting, but it cannot be denied that the restriction of anti-counterfeiting technology is an important reason for this phenomenon. However, in the eyes of Red Sun Group, dealing with these counterfeiters is not at a loss. As the largest production base of ultra-efficient insecticides in Asia and the largest herbicide production center in China, it has been plagued by counterfeit and inferior products before 1998. After scientific and market research, the company jointly developed a 18-digit digital anti-counterfeiting system in cooperation with universities such as Nanjing University and East China University of Science and Technology. Once the system was launched, it was with its high-tech content and pertinence that the counterfeiters withdrew or changed their face, and eventually the "Red Sun" became popular. At the end of 2002, Jilin Province also attacked with heavy blows. The Agricultural Commission, the Technical Supervision Bureau, the Supply and Marketing Cooperative and the Petrochemical Office jointly acted to use the anti-counterfeit labels for chemical fertilizers in the province. They set up a management information system and a database, and then used the logo on the product. This logo is a combination of computer, network digital, communication network, telephone inquiries, digital coding and printing, and other high-tech in one, and a unified design, production, distribution and management, and finally from the key enterprises, promoted by layers, step by step implementation. This move brought quality control from the source and protected the immediate interests of farmers and manufacturers.
Combining research and production of red sun on anti-counterfeiting, joint research is different. Another famous domestic pesticide research and production company, Kesheng Group, is at the forefront of its peers in product packaging design. Ke Sheng has been the first to use aesthetics in China. Solid, moisture-proof, recyclable and other advantages in a plastic barrel packaging pesticides, this set off a revolution in pesticide packaging at the time. Now Kesheng is also committed to patenting on packaging. Their two kinds of packaging won the patent certificate of pesticide packaging design awarded by the State Intellectual Property Office last year. These two types of packaging are bright colors, novel shapes and outstanding performance. Domestic and foreign parties praise. Up till now, the company has owned 25 design patents for internal and external packaging of pesticides.
The rise of brand awareness of pesticide companies is a good thing for packaging companies. A good brand image depends on high-quality product packaging, personalized packaging design, and perfect anti-counterfeiting technology. At present, many packaging companies have increased their efforts in scientific research and development and closely follow the new needs of pesticide companies. However, there are many domestic packaging manufacturers still stay in the pesticide plant design, imitation and purchase of other people's packaging patent stage, has not yet formed a research and development initiative with independent intellectual property rights and market promotion of pesticide packaging technology atmosphere, I hope these phenomena can be changed as soon as possible .
We believe that in the journey of battering the WTO and constructing a well-to-do society, pesticide packaging will be driven by four wheels, and it will be driven by an efficient, environmentally friendly, healthy and effective fast lane, opening a new era of pesticide packaging in China. 
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