How to make the coat of clothing charm

Buddha depends on gold, goods can not be separated from packaging. According to the survey, most people often choose products that are beautifully packaged when they choose their products. In ancient times, there were sayings that they were buying and returning. Although they were exaggerated, they were not groundless. Different goods are given to the corresponding packaging, reflecting the coordination and perfection from the outside world. After all, packaging is also an art that expresses the beauty. The exquisite and elegant packaging highlights the value of the goods. It's as if a luxury sports car shows the identity of the owner and Crystal position. How to make the coat of clothing more attractive? Take a look at the following points:

1, transparent, open window packaging

This type of packaging is prevalent in the international market. Transparent packaging is completely transparent, there are also non-transparent, such as some open window carton packaging, cardboard blister packaging bags. This package is mostly used for high-end clothing, underwear, sweaters, handicrafts and other packaging. The use of this kind of packaging allows consumers to directly observe the appearance of the product. The performance of the product is a good texture of the product, which can easily cause consumers to purchase desires and interests. At the same time, it has a bad and beautiful pattern on the surface of the outer packaging box to explain the outstanding quality of the goods. .

2, gift packaging

Gift packaging is the use of special decorative materials to tie up the goods, make it look beautiful, generous, elegant, noble, unusual. Recently, gift packaging has become more and more popular. Among them, the outstanding performance of packaging is on moon cakes. The packaging of moon cakes every year is riotous and dazzling. However, the development trend of the gift packaging must highlight the characteristics, interpretation of culture, fresh and natural, simple and change in the pursuit of unique nationality.

3. Personalized packaging

Personalized packaging is mainly targeted at young people. With the increase in young people's spending power, many businesses have seized on the young people's pursuit of novelty, fashion, and alternative psychological characteristics to highlight personalization on youth-oriented packaging.

Last year, RITTERSPORT Co., Ltd. adopted a striking 3D design on its chocolate products. The bold attempt of packaging has enabled products to quickly jump out of their peers and achieve gratifying sales. There is a small window on this design box. People can see the product through the small window, and the box cover adopts anti-theft design. It is full of intrigue from color and shape.

4, interesting packaging

Fun packaging or humor packaging is also a popular sales package in the international market. This type of packaging is mainly used in the modeling and decoration of metaphor, exaggeration, personification and other methods and design ideas do not create new ideas, increase the packaging of fun and humor Qi, and enhance the appeal of customers.

For example, a Taiwanese beverage company printed a touching and poetic love story on the packaging of each packet of beverages, which soon attracted many young men and women. They enjoyed the small story on the package while they were drinking and the product sales route was opened. There is also a food company in the United States. It has printed riddles on the can lids of canned fruit, and states that the cans should be opened and eaten. The answer is at the bottom of the can.

Interesting packaging is mostly for children's products, such as cartoons on the packaging. Shaoxing specialty rice wine and fennel beans are also packaged in interesting packaging. The packaging container is a bamboo tube. The simple “hometown” face of Shaoxing is painted on it, and Shaoxing felt hat is used. It is rich in local characteristics and has a humorous atmosphere. It is very attractive to consumers and tourists.

At the same time, commodity packaging must also pay attention to:

1), LOGO unique, simple and generous with no hair

The LOGO of each item must be beautiful and unique, the pattern image is distinct, and the text must be elegant and harmonious. It is just like the name of a commodity, and it can be seen on the packaging of world-famous brands such as adidas, Nike, Olay, and old capital. Can see its LOGO.

For enterprises, the subject matter of the trademark can almost be taken from all things in the universe, and there is no doubt that the trademark designer can provide free space for the brand designer. Clouds, snow, rain, thunder and lightning, sun, moon and stars, mountains and rivers, whether animals, plants, or symbols, figures, patterns, as long as simple, clear, beautiful, with artistic appeal, can be to attract consumers to meet them The aesthetically demanding trademark provides people with beautiful enjoyment. At the same time, we must pay attention to language elegance and avoid rare words, and we must coordinate with the nature and characteristics of the goods we represent. For example, wearing a small animal or plant logo on the front of the garment will have unexpected effects.

Therefore, the LOGO design on the packaging of goods must be unique, contrasting with commodities, allowing consumers to remember the “name” of the product.

2) The use of color in packaging

People often use colorful to describe the richness of the colors that we are exposed to. When they are attracted to the market's foreign products, they are largely determined by beautiful, harmonious and rich colors. In the product design, color issues must be considered. In the image of the entire product, if the image is well-processed, it can coordinate or compensate for certain deficiencies in the styling so that it can be used as a icing on the cake. On the contrary, if the color of the product is not coordinated, people will appear boring and boring. Indifferent, even the feeling of tears mourning, so the color must be selected according to the product's performance in the packaging, to achieve harmony and unity, make people pleasing.
The determination of packaging colors generally refers to the following points:
a. Use warm colors to have a warm effect, and use cool colors to make people feel deserted.
b. The high-saturation warm tone can make people feel excited and excited, and the low-saturation cool color is the most important.
c. Bright colors are full of celebrations and colors.

Source: Beijing Shuangjie Packaging Products Co., Ltd.