Assistant to President of Jinsheng Group, Hou Yuzhen, Managing Director of Beijing Jinsheng Shunxin "Selection of business" to create a new store cooperation mode occupancy rate has reached 60% [Reporter]: First of all, please introduce the specific situation of China Merchants No. 1 home sector investment. [Hou Yuzhen]: First of all, the development of Jinsheng International Home Chain Store, we have precipitated many strategic cooperation customers, whether it is building materials or home, all aspects, there are customers who go with our national chain stores, this is our big data, Or it is one of our resources. The second one in each city's store, in the selection of the brand strategy database, we will consider several factors of the brand in this city, there is no problem in the quality and environmental protection of the database, this is the basic premise, if Still staying in the quality, environmental protection is not environmentally friendly, there is no formaldehyde, it is not a problem we have to consider, we have already chosen, screened. When choosing a cooperative brand in each different city, we have four weighting criteria. The first weight is the brand's share of the city, or market share. This is the first consideration for us. Standard; the market is the touchstone for testing the gold content of the brand. Your brand is high-end. Your so-called Da Vinci incident comes out. Everyone is very concerned about Da Vinci. Da Vinci only accounts for a few percent of the Beijing market. You can be a consultant. To understand, say that you do not believe, the share is very small, basically negligible. Does not mean high-end, expensive, luxury is good, the audience is very narrow. This is the first. The so-called mature market share may not be the same as the national market share. The low national level may not be low in Beijing. Because the ability of agents is recognized by the consumer market, the differences between North and South cultures, including climate. The temperature is very different. Let me give you an example. For example, the wooden door industry, North TATA, TATA can't go south of the Yangtze River. Nanguan cattle, he can't go to the north, the wood has moisture content, the north and south are different, the water content The control is not good, can it be cracked or deformed? Everyone understands it. Understand the laws of matter and know that the original market share is caused by such factors. Aromatherapy Essential Oil Set Cedar Oil,Aromatherapy Essential Oil Set,Lemon Oil,Aromatherapy Essential Oil Gift Set Ji'An ZhongXiang Natural Plants Co.,Ltd. , https://www.zxnaturaloils.com
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[Hou Yuzhen]: This project was officially signed after May 1st last year. I am the general manager of the Jinsheng International Home Furnishing Chain Group Investment Promotion Center. I am responsible for the operation of Beijing. In our business, I am responsible for the entire national Jinsheng International. In the building materials sector of the home, our package focuses on the home sector of the whole group. Although we did not write this for our executives, the cutting of the business is very clear. Let me first talk about the progress and status of the entire home investment, I will add the progress and status of the entire building materials.
[Reporter]: For the selection of business, what are the hard conditions for these merchants or merchants entering Guomen No. 1, in addition to the conceptual and model approval?
[Hou Yuxi]: We will have the corresponding control process.
[Hou Yuzhen]: Why is the plate furniture falling, the quality control is good, the formaldehyde is relatively higher, the plate has a binder inside, the material must exist, not your personal will, how to do it, In this link, we will increase the solid wood and classical craftsmanship that are environmentally friendly. The most primitive craftsmanship and the most natural craftsmanship are the most environmentally friendly, so we will do it from the perspective of professional stores or industry experts. To do a good job for consumers, not to let consumers choose, the business in my business has been chosen, first of all, there is such a purchase consultant or guidance for consumers, this is the most basic obligation of the store, this is also the red star, Actually, Jinsheng has always insisted, why can we go to the whole country, why do individual brands in a certain region go to the whole country, and you dare to buy them? This is something we have been insisting for for more than ten years.
[Reporter]: Some brands will follow Jinsheng, but the consumers of these brands in Beijing do not necessarily know, so what is the proportion of brands familiar to Beijing consumers?
In addition, we are talking about this brand and operating customers, agents, his business philosophy, it is a scam, to make money, or to improve the quality of products, to improve after-sales service, I want to improve the delivery of products, install one The series, the concept is very advanced, the concept is the core of the dealer's ability, we have to choose. You have money, you are cheated all day, the crush is definitely not good, your market share is very high, we still do not, the store and the market are determined by the industry chain, who is upstream, who must remember in the downstream, I will give one Examples of furniture, mahogany furniture can be selected in 5,000 brands across the country, so many production areas, so many factories, there are many to choose from, but in Beijing 5,000 brands to choose a good store, there are several, so in this In the industry, we actually choose brands, and sometimes it is not necessarily the brand that chooses us. Therefore, we can only call the Merchants Association, because this is a commonly used industry standard term. I can't write a chamber of quotation. Isn't that an insult to these brands? Everyone understands this meaning. The purpose of the Merchants Association is not to completely attract investment. We last year. In Hohhot, we did a 170,000 square meter Jinsheng International Home Plaza. We invested 95%, but before the Spring Festival, we engaged in a business attraction. It was also the launch of the project. There is also such a link. We must understand whether the China Merchants Association is to attract investment and attract investment. What is the purpose of the meeting, not the concept of simple investment.
The third, the factory, the agent, the overall strength. The strength of your factory, the strength of the agent, you need to invest in anything you do. You don’t know where to install a store. We sometimes say that we are poor and rich, many customers want some brands, and I want to send them. The car picks him up. I said that this customer can not invite, and the person who does business in Guomen No. 1 does not even have a private car. The head of our Beijing has a private car. The number of vehicles in Beijing has 5 million vehicles. The city of 10,000 people, what this means, so I think the financial strength is the guarantee, the concept, the financial strength.
Finally, there is another consideration. He and our Jinsheng's after-sales service or wear-in, we have to do after-sales service, he refuses to live and die, is incompatible with the service of our store, my service is at this level, his service is at that level, this At that time, we still don't want to. If he does this, it is impossible to rank one, so we put four weights on the ground, and cooperate with the mall. We have a lot of cooperation here. For example, our store management implements the salesperson's morning meeting and morning exercise. The salesperson must punch the card every day. The boss agrees to disagree. The salesperson holds the certificate and you agree to disagree. You must cooperate with me. If you disagree, I will clear you out. Therefore, the experience of the store for 20 years is not accumulated in one day. I said that our industry is also a leading enterprise. Maybe we didn't pay much attention to it in the past, so I hope to share with you what we have done, what we have done, or what we have done in the industry.