Market needs humanized packaging

Recently, Coca-Cola, Danone Group, Kellogg, Kraft Foods, Nestlé Foods, PepsiCo and Unilever reached an agreement with several world-renowned companies to indicate the content of the product on the front of the product packaging, and on the back List the sugar, fat, salt, and carbohydrate content in more detail and also list the recommended daily food intake. Its purpose is mainly to address the growing problem of obesity in Europeans and to respond to the EU's campaign against obesity. The companies said that they will start mass production of new packaging by the end of this year. Although this change in packaging has a certain public-good nature, we can still see the attitude and philosophy of humanization of these large international companies on product packaging.

In fact, similar circumstances have been common in cigarette packaging. The 2005 Framework Convention on Tobacco Control officially entered into force. According to the Tobacco Control Convention, tobacco in China must be marked with warnings that smoking is hazardous to health. In addition, health warnings “should occupy 50% or more of the main visible part, but should not be less than 30%”.

With the continuous increase in the level of social consumption, consumers' choice of goods has changed from satisfying needs to satisfying demands. They have begun to pay more attention to the degree to which products meet psychological needs. This means that packaging cannot only have its most basic functions. Moreover, it should be able to demonstrate the care for people, such as: protecting children's safety, facilitating the use of the elderly, making the products more portable and storage. This requires that production companies must cater to the modern consumer psychology, design and develop more humane products, give the goods different styles and rich connotations, cause consumers different human feelings, winning their goodwill and psychological identity.

For some products, humanized packaging will improve its safety, such as: jelly packaging. In recent years, with the frequent occurrence of the "Jelly Jelly" incident, people have become more and more vocal about humanized packaging. The leisure food market at home and abroad has begun to pay attention to the shape and packaging of jelly. In 2002, the European Union decided to ban the sale and import of small cup jelly containing konjac gum as a gelling agent. The EU Health and Consumer Protection Commission announced that when the jelly-packing safety label does not adequately protect children's health, the mini-cup jelly must be removed from the shelves of all EU member states. At the end of 2004, South Korea also suspended sales of jelly below 4.5 cm in diameter. In China, the "China Consumers Association" has issued consumer warnings. Due to the children's physiological characteristics and characteristics of jelly, small-sized cups of jelly have constituted a fatal threat to children's life and health, and this threat is difficult to pass tips, warnings, and other methods. Eradicate or effectively avoid it. In this case, it is imperative to change the shape and packaging of the jelly. At present, there is an innovative sterile soft packaging package with a suction nozzle on the market.

According to different consumer groups, product packaging adopts different design forms and advocates individualization and human culture. Children should be lively and lively; old people should be calm and peaceful; middle-aged and young people should be vigorous. Regardless of pattern design or color matching, people's ideas and concepts are fully reflected. In addition, the pattern design will be more inclined to be concise, lively and full of meaning. For example, in terms of daily chemical packaging, savvy merchants are committed to developing innovative and convenient packaging formats to simplify people's increasingly busy lives. For example, Urban Decay's Hot Box mini makeup bag has adopted a new concept. The makeup bag is only 1.5 inches high and contains a mirror, lip gloss, eyeshadow, mascara, and concealer each in one package. This innovative package is so small that it can be mistaken for a lighter (with Metallic silver polishing adds to this effect.) Wende Zomnir, executive director of innovation at Urban Decay, said: “Consumers like this small and decent packaging that can be put into a small bag, a pocket, or even a bra. I think for a variety of different products. Creating a portable, small package is definitely the industry trend we are leading.”

Changes in the product are always reflected in its packaging. Humanized packaging can increase the consumer's level of product sensitivity. It can be said that this is a requirement of human nature. Therefore, the market calls for humanity, merchants call for humanity, and product packaging calls for humanity. Humanized packaging can not only regulate businesses, regulate products, but also be responsible to consumers.