1. US mobile payment has just started, and it takes time to popularize. At least 2 years behind China. In the past year, about 15% of users in the United States have used mobile payments such as Paypal and Apple Pay, but they have not become a daily life habit. Compared with the development of China WeChat payment and Alipay, it can be said that the US is now more like 2013. China has been behind China for more than two years in the development of mobile payments. Mobile payment giants are everywhere, but they are not enough. In terms of mobile payment, Apple Apple Pay and Google Android Pay are mainly used. Dark horses include Samsung Samsung Pay and JP Morgan Chase Pay, which announced its entry into the conference. Offline mobile payment can be said that there is no non-giant figure, Square. Mainly with credit card and Apple Pay merchants, there is nothing to do with online payment giant Paypal. Each tactic can be said to be similar, that is, to continuously expand the number of consumer binding cards and the merchant network, but there is basically no big move in the operation, unlike the domestic from the taxi to various payment days, simple and rude but effectively cultivated users habit. Actively deploying Apple Pay for the time being, multiple payments make consumers confused Apple Apple Pay, which was launched one year ago, is the most popular mobile payment method at the conference. The data shows that 14% of users have already tied bank cards, and the number is still growing. What is more interesting is that the merchants who have accepted Apple Pay are also performing. Better merchants, indicating that accepting Apple payments is also part of the brand marketing strategy. Google launched Android Pay, relying on its huge number of Android ecosystem users. After the mobile phone, it was on the battlefield and Apple, but it was a bit tepid. I was a friend of the Uber headquarters in San Francisco. Although the mobile phone supports Android payment, it is basically useless because the number of merchant support is too small. Samsung's Samsung Pay is more interesting. Due to the acquisition of Looppay technology, Samsung Pay can pay for the analog magnetic stripe card in various traditional POS machines. The experience is consistent with NFC. This technology gives Samsung Pay a great advantage in terms of acceptance. Spoiler, Samsung Payment is also actively entering China, when the money million merchants can use Samsung Pay to pay. Paypal is disappointing, JP Morgan Chase is amazing Paypal, although sending a CEO to give a keynote speech, the old American traveler from American Express tried hard to revisit Peter Thiel and Elon Musk. They created Paypal's vision (which was really broadcasted during the interview), but the whole speech came down. Paypal is very powerful, how many countries, how many merchants, how many transactions have been dealt with, did not hear a bright strategy, not to mention new products, the only bright spot may be more than 1 billion US dollars of small businesses Loan (so the financial report just released) is really far worse than Alipay. On the contrary, the traditional banking giant JP Morgan Chase chose to announce its own mobile payment product Chase Pay at the meeting. As the largest acquiring institution in the United States, the products have received attention from all walks of life and are considered to be compatible with Apple Pay, Android Pay, Samsung. Pay's mobile payment products, it should be noted that Chase Pay does not use the current mainstream NFC solution, but instead uses the most popular QR code solution in the country. I believe that I still see the hot situation of Alipay and WeChat payment in China. It's surprising that Starbucks overwhelm Apple and Android Pay, which are the mobile payment solutions used by most Americans. The main reason is that the StarCard card offers a combination of scenarios. The need for the scene has made everyone use it. Recently, Starbucks also launched a book based on APP. The coffee function, priority reservation, to the store without queuing directly to take the coffee, very convenient, but also allows the user to have more reasons to bind the bank card. 2, NFC becomes the mainstream of everyone's technology, the QR code is dark horse 80% of the POS machines issued in 2014 support NFC. The United States is now undergoing an upgrade of EMV chip card POS machines, which is expected to develop after the popularization of devices. From various mobile payment companies, it can be seen that the United States is more likely to use NFC as the NFC. Mobile payment future standards, but the advantages and disadvantages of NFC are very obvious. This is also one of the fundamental reasons for the slow promotion of mobile payment in the United States. JP Morgan Chase’s mobile payment has adopted a two-dimensional code scheme, and it is estimated that China’s QR code mobile payment is extremely hot. There are relationships. 3, member discount records into the key to the success of mobile payments, security or the most concerned elements of users Through surveys and data discovery, the key to cultivating users to develop mobile payment habits is membership cards and various offers, which is the first reason to stimulate users to use. At the same time, however, young people, including young people, are also very concerned about the security situation. As for the reasons for not using it, the support issue of the merchant side ranks first. 4. Boldly predict that the physical bank card will disappear completely in the US in 2020. It is estimated that by 2019, the US mobile payment transaction will reach 210 billion US dollars, and the physical bank card will be completely replaced by mobile payment, which may be faster or similar in China. 5. Smart POS becomes the standard for new products, and the app store allows merchants to choose more Due to the rise of various mobile payment and marketing solutions, POS has also upgraded beyond the scope of ordinary payment. Following the launch of Square by the earlier Square, the innovative company Poynt and the newly listed acquiring giant First Data have launched smart POS machines, which are characterized by payment. Various store applications can be installed and an ecosystem can be built. Merchants can find and use the developer application through the app store, and managers can remotely control the machine for big data monitoring and management. In this regard, the APP-to-smart POS hardware solution provided by Qianfang can be said to cater to the general direction of the global merchant Internet+. 6, millennials look up. Seamless user experience is the most important, the first condition is mobile payment The millennial family is what we said after 80, 90, they grew up in a small Internet environment, mobile phones do not leave, Uber for taxis, social non-talking with Snapchat, shopping with Instacart, the basic shopping experience they want is online and offline Sew butt, only think of it, regardless of your business, I just want to buy online, go to the store, fast delivery or buy a mobile phone in the store to pay, everything needs to be simple and convenient, all of which can only be based on mobile Pay, so mobile payments are definitely going faster in the US. 7, social shopping rises, buy key into social network standard Regardless of Facebook, Pinterest, and Twitter, they have launched their own shopping buttons. The reason is the same. When you shop, you can share them through social networks. I hope that friends can see and shop without leaving the platform. Other user reviews. 8, Blockchain technology is a hot exploration area Bitcoin experienced a bit of silence after the previous hot, but the Blockchain technology behind it has become an area that the payment finance industry is willing to invest in. It is obvious that many startup companies provide Blockchain related products and development platforms for everyone to develop Blockchain products simply. The platform solution is attractive to the industry 9, biological characteristics will become an important means of payment in the future Visa showed the "sweep" payment at the venue. You may think that it wasn't WeChat 2 years ago? This "sweep" is a hand instead of a QR code. The hand sweeps through the machine and completes the transaction. Very Convenient and fast, everyone may care about the problem of chopping hands, don't be afraid, need to detect body temperature by infrared 10. Chinese outbound tourists have become the new growth point of global mobile payment, and Qianfang has cooperated globally. In the global economic downturn, the growing number of Chinese outbound tourists have become a group of customers competing for each other. In 2015, it is estimated that there will be up to 124 million tourists outbound, with a total consumption of RMB 2 trillion, ranking first in the world and doubled in 2014. Now, outbound travel is mainly based on cash and bank card consumption. However, due to the popularity of domestic mobile payment, Alipay and WeChat payment have become one of the overseas payment options for Chinese. As the largest merchant partner of WeChat payment in China, Qianfang also has a layout for mobile payment in outbound travel. At the conference, it has reached cooperation intentions with payment agencies in many countries around the world. It is believed that in the near future, everyone can exit the country very conveniently. At the meeting, EBay's Chinese payment product manager became the first US WeChat payment user. The Money2020 conference is held twice a year, once in the United States and once in Europe. The next time is the Copenhagen conference in April next year. Interested friends can pay attention in advance! Rosemary Hydrosol,Neroli Hydrosol,Blumea Hydrosol,Tea Tree Hydrosol Ji'An ZhongXiang Natural Plants Co.,Ltd. , https://www.jxzxessentialoils.com
Money2020: US mobile payment is behind China for at least 2 years. NFC is the mainstream of technology.
In the past October, the payment community ushered in a global event in Las Vegas, USA. Money2020 is the world's highest-end conference in the payment finance industry, with more than 10,000 payment finance companies around the world discussing topics such as mobile payments and internet finance. Investors from Khosla, Bain, Jingwei, Sequoia, etc., executives of traditional payment finance companies such as MasterCard, Visa, First Data, etc., also have Internet giants such as Apple, Paypal, Google, Facebook, Amazon, but the most eye-catching It is also a new Internet upstart such as Square, Stripe and so on. A four-day meeting from 8 am to 8 pm, although the location is in the famous Venetian hotel, but obviously because there are too many dry goods, everyone is focused on the meeting. As a representative of China Mobile Payment, Qian Fang was very fortunate to attend the meeting and sent a summary of the meeting here: