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"For private enterprises like Nakazaki, 2012 is a year of opportunities and crises. On the one hand, rising prices affect raw materials and labor costs, and on the other hand, forced by market demand, the company's adjustment of product terminal sales prices is limited. 2011 In the year, the bank deposit reserve ratio was lowered by 0.5% for the first time in recent years. The monetary tightening policy is expected to continue until the end of the year. How to tighten the waistband and provide the core competitiveness of Nakasaki is the top priority. After all, the market will always have steps. Step by step," said the person in charge of Nakasaki.
The domestic cash register industry has undergone four stages of development: from the 1980s to 1999, the initial development began; from 2000 to 2003, the industry as a whole achieved initial development; from 2004 to 2007, with the industry competition The fierce competition has ushered in the maturity of development; since 2008, the entire market has entered a stable development. According to data released by the Ministry of Commerce on December 15, the amount of foreign investment in China's service industry exceeded the manufacturing industry for the first time from January to November 2011. With the advent of the service economy era, the cash register industry will also achieve significant growth.
According to industry insiders, the reason why Nakazaki can become the first domestic industry "CCTV brand", not only adhere to the core concept of "management efficiency", but also focus on the future development needs of the market. With the promotion of the company's active marketing awareness, new sales promotion methods such as online sales, telephone ordering, home delivery, and mobile sales are emerging. According to the market demand for this handheld mobile POS machine and mobile printer, the domestic express delivery industry leader SF Express chose Zhongqi mobile equipment for its courier. 
After more than ten years of development in the domestic POS machine market, the market is becoming more mature and the competition is becoming more and more fierce. The low price has become the killer of small manufacturers. Even some manufacturers are not afraid to use second-hand accessories for assembly. In the first half of 2010, some partners of Nissaki could not stand the market pressure and tried to make some low-priced products, which caused the performance of Nakasaki to have an impact. In the face of market changes, as the industry leader, Nakazaki, there are a variety of voices within the company, is to follow the trend of performance growth or change the long-term development of sales strategy, ultimately, the company still chose the latter, experience is king, not blindly pursue performance growth . Introduce market-developed products through technological innovations such as mobile POS machines and mobile printers. Through the store's reloading, the agency system will be consolidated and the end user's experience will be solved. Develop online sales and launch products suitable for online shopping, such as: ZQ-ECR800 electronic cash register. Create high-end benchmark customers, such as Saturday Shoes, Chongqing Huasheng Park, Shenzhen Outlets, etc., to win customer recognition with quality and service. In the second half of 2010, Nissaki not only stabilized market confidence, but also maintained a growth of around 20%. In 2011, it continued to maintain good growth. 
2012 has arrived. In the new year, we sincerely look forward to Nakasaki's "not afraid of rising voices and applause", bless you - Nakasaki.
Nakasaki's core competitiveness is not afraid of rising sounds
In January 2012, the consumer price index CPI rose by 4.5% year-on-year, not only rising 0.4% from last month's increase, but also ending the trend of continued decline since August last year. Financial commentator Ye Tan said that the 4.5% increase was slightly higher than expected and should be vigilant. Inflationary pressures in the future are not small, I am afraid that the whole year will remain at a relatively high position, relatively speaking, the second half and the end of the year will be slightly higher. As a brand operator engaged in commercial cash registers and peripheral equipment for ten years, Nissaki has always focused on changing market demand and strives to comprehensively enhance its core competitiveness in the rising era.
Product innovation: focus on the future needs of the market
Experience is king: not blindly pursuing performance growth