Oriental Brewery Co., Ltd. uses CCL Label's newly-launched washable label to achieve a more realistic "no-label-look" look. The label can be cleaned using standard industrial bottle washers and is suitable for recyclable glass packaging with elegant and refined effects. The Oriental Brewery Beer Company (abbreviated as OB) was founded by the Doosan Group in Korea in 1952 and was acquired by the InBev Group in 1998. Today, OB's series of beer brands have become South Korean favorites, such as OB, Cass, and Cafri. At the same time, the company also owns Budweiser and Red Rock brands. Cafri Premium Beer has been in production since 1997 and is packaged in traditional recyclable glass bottles with wet glue labels on the front and neck. This method has been popular in the industry for a long time. By using an alkaline solution with a concentration of 2%, the paper label can be easily cleaned, and then the glass bottle can be returned to the packaging. The current situation has changed. The important link in the recyclable system, labels, is not limited to paper materials. As we all know, whether it is appearance or style, paper labels can not bring more surprises to the drinker. Nowadays, the industry has begun to use a wide range of “unlabeled†glass packaging, which is also conducive to recycling. This is a wonderful piece in the history of packaging evolution – the more clearly-defined self-adhesive label introduced by CCL Labels. . First, the label can be cleaned with a standard industrial bottle washer and is suitable for recycled glass packaging. Secondly, the label uses gravure printing. The effect is refined and elegant, creating a high-quality, label-free decorative effect. Take OB as an example, the company's existing Doosan bottle washer can easily clean such tags. Currently, OB companies have adopted the latest easy-to-wash labels from CCL Labels to achieve more realistic “no-label†decorative effects. Compared with the original paper label, this new type of label is more able to withstand the effects of ice water. OB company participated in the whole process of label cleaning field test, so as to make suggestions on the design and aesthetic effect of the label size. In addition, the company has produced some beer samples for marketing and labeler testing. During this period, CCL Labels was fully committed to becoming a successful partner for OB. From the very beginning of the project, CCL Labels provides customers with a full range of packaging technical support, and an experienced support team will ensure the accuracy and efficiency of the glass bottle labeling process. In early 2006, Heineken's two breweries in the Netherlands will officially put 13 multi-module labellers produced by Krones into use. They used 0.33 liters, 0.65 liters and 0.7 liters to label the newly designed “Heineken†beer glass bottles for export to the United States. At the same time, Heineken also uses multi-module labeling machines for cold glue labeling to maintain market flexibility. At the end of February 2006, a team of 22 Heineken project managers and technicians visited Neutraubling in Germany to celebrate the successful completion of the project with the employees of Krones. For this celebration, the Dutch printed a special trademark and brought a Heineken beer with a label on the tray. The "Windmills of Holland meets the Regensburg Bridge" on the mark expresses the joy of introducing a self-adhesive label to the joint success. Among the brewers who pioneered the use of transparent stickers, Carlsberg has applied the packaging image of its CHILL product. Now CHILL is a very popular beer. In addition, Bud Light beer in the United States also uses a transparent sticker, which is a good example of a combination of beauty and economy. For national beer brands, Shenzhen Jinwei Beer is the first Chinese beer manufacturer to adopt transparent beer labels. The label material partner is Avery Dennison. Reproduced, please contact QQ516122962, after the agreement, indicate the Chinese bottle net HC360, China Food Industry Network, Business Club editors must not republish articles on this site.
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