Newspaper layout design process

The design of the newspaper is different from the art design. It has to obey and serve the needs of the content. It can be said that the art of dancing with handcuffs, feet, and feet can't and shouldn't be arbitrary. This article discusses some basic rules of formal beauty that should be adhered to in the use of newspapers.

First, harmony and beauty . The harmony of color is to make people's vision have a sense of pleasure, but also to make people's spiritual world have a sense of pleasure, so as to be relaxed and sublimated. In the layout design of newspapers, the use of colors in the layout elements such as titles, text, pictures, wireframes, and mastheads should pay attention to the issue of color harmony. In particular, the use of the title color, must be cautious, pay attention to the color and the content of the text, see the visual effects of the color, emotional effects, symbolic effect is consistent with the text, there must be a "celestial cloud in the use of me" ingenuity. In general, there are three common forms of harmonious color matching: First, the color of the same color, that is, the same color in the layout of the color, only in the brightness of the color, the purity of the corresponding changes, such as green, blue and green, Blue is a neutral color, red, orange, orange and yellow are warm colors. The color matching of these same colors is more harmonious and unified. The second is the collocation of adjacent colors, ie the use of adjacent colors on the color circle or the use of colors with similar brightness and purity, such as the combination of yellow and green, blue and purple. This kind of adjacent color matches together, the brightness and the purity are similar, gives the person's visual feeling to be relatively harmoniously unified. Third, complement color matching. The two diametrically opposite colors in the twelve hues are complementary colors such as red and green, yellow and purple, blue and orange. These complementary colors are matched together in a certain proportion, the contrast is very clear, and they can play the role of finishing touch in the layout. The layout is mainly based on one color, supplemented by complementary colors, which can make the entire layout full of aura, both chapters and eyes.

Second, compare the United States . Contrasts are formed by the combination of form factors that have significant differences, and tend to be different in unification. The complementary colors of the diameters on the hue rings are contrasting colors. In ancient poetry, "a little red in a million green clusters" is the beauty of color contrast. The contrast of color is mainly the contrast of brightness, the contrast of hue, the comparison of purity, the comparison of cold and warm, the comparison of area and so on. The contrast of brightness is the contrast formed by the difference in brightness. Among the colors, yellow has the highest lightness, while purple has the lowest lightness. In the layout design, the brightness contrast is clear or not, which determines the light feeling, brightness, clarity and the resulting psychological and emotional feeling of the entire layout. The color contrast ratio is the color contrast formed due to the difference in hue. Any hue can be self-dominated, forming the same kind of colors, similar colors, contrasting colors, relative colors, and complementary colors. In the layout design, we should give full play to the role of color contrast ratio. This will not only help people identify differences in different hue, but also satisfy people's different needs for different hue. When using color contrast ratios, we must pay full attention to the harmony of the overall layout and avoid the use of high-intensity contrasts in order to avoid people's visual and psychological fatigue. The comparison of purity is a comparison formed by differences in purity. Among various colors, the purity of red is the highest, yellow is the second, and green is only half of red. In the layout design, when the purity is strongly contrasted, the overall tone of the layout is bright, lively and lively, and its emotional language is clear and distinct. On the contrary, when the purity is not clear, the layout is stiff, boring, cluttered and lacks vitality and vitality. Area comparison refers to the comparison of the area of ​​two or more color patches. To make the edition more harmonious, we must accurately grasp the proportion of various color areas. In general, the ratio of the color areas to the harmony is: yellow: orange: red: violet: blue: green = 3:4:6:9:8:6. If the area of ​​yellow and purple matches, since the brightness of yellow is 3 times that of purple, when the area of ​​purple on a layout is 3 times that of yellow, the entire layout is harmonious. Especially when a large amount of color blocks are used in the text on the layout, it is necessary to pay attention to the proportion of such proportions. Once improper, the layout will be out of balance. If the headline is shaded with purple, the word is yellow, and the area ratio is roughly 3:1, it looks more harmonious. On the contrary, with yellow as the shade and purple as the character, the color contrast is completely out of balance, it is very glaring, the characters are not clear, and it causes readers to read obstacles, and it is also very unsightly.

Third, the rhythm of beauty. Rhythm refers to the orderly repetition of movement. From the physiological structure of the eyeballs, when people watch graphic design works, they always look at the overall situation, create an overall impression, and then focus on one point. This is what we usually call the visual center. The same applies to the newspaper as a graphic work, and if used properly, it will make the layout rhythmic and musical. In the layout design should fully consider the impact of color on people's psychology and physiology, visually disseminate visual information, enhance the eyeball audience's attraction, form a layout visual center, create a strong layout, guide people's line of sight movement direction, with the sight of Order moves to form the rhythm beauty of the layout. In the layout design, we must learn to form a sense of flow through the regular and gradual changes in color, giving people a beautiful pleasure. Such as April 8th "Beijing Evening News" 25th edition. The top half of the edition contained a large-scale color photograph. The main body of the photograph was a dark green trunk with low lightness. The branches that were hard-added were green and bright, and the green-based photographs formed the visual center of the layout. , And this green is covering the first half. The second half of the advertisement is a dark green, contrasted with the "metaphysical green" in the upper half, and the rhythm of the main colors is unified through gradual changes in color, darkness, darkness, lightness, and depth. Color photography plays a pivotal role in the formation of rhythm, affecting the formation of the visual center of the layout and the overall rhythm. To make full use of the advantages of color photography to form the overall tone of the layout, supplemented by the cooperation of other colors to form a flow of beauty.