The flooring industry under the wave of the data age

Accurate data analysis can provide accurate basis for enterprises, and can quickly and effectively improve the problems of enterprises. Although the floor enterprise is not a high-tech industry, the rigorous data analysis method can be used for reference. So what aspects of data can be used in flooring companies?

Accurate data analysis can provide accurate basis for enterprises, and can quickly and effectively improve the problems of enterprises. Although the floor enterprise is not a high-tech industry, the rigorous data analysis method can be used for reference. So what aspects of data can be used in flooring companies?

Product needs data support

From the moisture content of the floor to the hardness to formaldehyde content, all of them are presented by data, and these data must meet the emotional needs of consumers in addition to the natural conditions such as climate. The problem now is not every company. They strive to achieve the most standard-compliant data, and have not conducted detailed market research during product development. Enterprises rely on products to obtain the market, and products are the center of the enterprise. Therefore, in order to produce the most classic products, we must strive for excellence and use data to arm the products.

Management needs data improvement

For example, the turnover rate of employees, how to improve the productivity of a single pipeline, which levels should be managed, and so on. The concept that should be changed here is that employees are not only workers, but partners who work together. The extensive and labor-intensive production methods of the flooring industry lead to low technical content of employees. Since the production method is to be changed, the quality of employees It should also be included in the scope of reform.

Channel needs data

In the choice of channels, data support is also needed, taking into account the economic level of different regions, the home market situation, consumer preferences and so on. The emerging e-commerce model needs more data, and the choice between brand stores and online monopoly should be cautious. For example, according to recent surveys, 37.6% of respondents in the survey will use the online media to understand consumer information. It is expressed through data and will provide a strong basis for companies to develop measures.

Service needs data

The service problem of the floor has been a serious problem so far. It is necessary to improve the service level. For example, when researching consumers, it is necessary to clarify which items of the service are most concerned about the service, and what percentage of each service content is. After the service, the consumer's evaluation of the service, that is, the satisfaction can also be reflected by the data, thereby improving the service content and quality.

The data represents precision and efficiency, and the reform of the flooring industry needs such factors, because when consumers become more rational and the market segmentation trend becomes more and more obvious, “unclear” business can no longer bring “ For the consumers of the counterparts, to establish a modern enterprise management system, it is necessary to thoroughly analyze each link and formulate a general development strategy through various aspects of data.

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