Allow consumers willing to pay more money to buy a branded product, form an advantage in market competition and play a leverage role in distribution channels. This is the key to brand value. Can be seen, the brand value is the crucial weight of the enterprise. When people mention sports brands, can not help but think of Adidas, Nike, Puma and other international brands, but in recent years the emerging domestic sports brands such as Anta, 361 °, Erke, Xtep, Pick, Longxing and other brands are not weakened, enterprises realized The development by leaps and bounds, forming the first-line brand in the domestic market, increasing visibility, market share is growing, the impact of internationally renowned sports brand more and more. Recently, 361 ° is another successful listed sports brand after ANTA's listing. Dongguan enterprises should learn something from it? In theory, the brand is able to provide customers with more than the average product of the psychological value, functional benefits and products with some added value, leaving consumers willing to pay more money to buy a branded product, Form an advantage in the market competition and play a leverage role in the distribution channel. This is the key to brand value. Can be seen, the brand value is the weight of the business is crucial, it is beyond doubt. In the real wave of market economy, the successful listing of 361 ° is the most convincing real case of brand value. 361 ° is actually a brand new, Huafeng shoe factory was formally established in 1983, which is 361 ° the earliest predecessor; the original Huafeng shoe factory is a handmade workshop, can only produce 5 pairs of shoes a day. In 1986, Huafeng shoe factory renamed "all things music", the introduction of automated production line; in 1994, renamed as "Buick", everything began to produce its own brand of sports shoes; 2004, "Buick" was renamed 361 °; in June this year 361 ° on the 30th officially listed on the Hong Kong Stock Exchange. Since then, the Ding clan family body has grown to 4 billion yuan. 361 ° is another successful listed sports brand after Anta's listing. What makes 361 ° brilliant performance today? First and 361 ° where the growing environment has a close relationship. Headquartered in China's sports capital - Jinjiang in Fujian Chenjiang Town, where more than 3,000 footwear manufacturers, the well-known domestic brands ANTA, Erke, Xtep, Pick and so were born here. Nearly 40 sports stars have become the local sports brand of Jinjiang endorsement of the image, occupy a set of CCTV and five sets of hot topics, the annual total advertising investment of more than 200 million yuan. So there are manufacturing city in Dongguan, shoe capital and other good reputation, our business should learn from Fujian Jinjiang brand building experience and essence, do not just stay in shape brand awareness and ideas. 361 ° Another recipe for success is to dare to innovate in a bold and innovative way. 5 sets of alliance CCTV, won the basketball section of the park to promote entertainment basketball tournament title, and the agreement a sign 3 years. From a brand marketing professional point of view, won the title of a project or the main sponsor is not a difficult task, the key is to win the title or the main sponsor after the sponsor, how to use the title project vividly demonstrate brand content and culture, Brand marketing is the pursuit of the key link. 361 ° brand in basketball section of the park, visually everywhere, but not fancy; audible everywhere, but not publicity; aptly demonstrated a 361 ° good brand image and quality. Therefore, 361 ° in the promotion of basketball park section 3 years, but also the brand value of the fastest growing period. Dongguan business is not no chance to expand their own brands, but how to seize the opportunity to promote the maximization of brand marketing. Late last year, Dongguan, a furniture manufacturing company won the 2010 Guangzhou Asian Games office furniture sponsor, but in accordance with the organizing committee agreed that during the Asian Games in all venues are not allowed to hang the main sponsor pictures and text And other promotional materials, the venue to buy office furniture, the sponsor also bidding, the organizing committee only suggested the right to buy this brand. Like this task as a result of the mode of operation, the brand's growth from where to talk about the opportunity to hug in his arms, but was full of blood to melt. Guangdong Bao Mashi is Dongguan's own brand, by the CBA league's Dongfeng brand popularity. Guangdong Bao Mashi started in 1992, in 2007 and 2008 brand awareness and market sales reached its peak in the domestic market, but in March this year, Guangdong Bao Mashi suddenly declared bankruptcy. Once a brilliant moment, lasted 17 years of the Baumasc sports brand so short-lived. The 361 ° brand to the successful listing of only 5 years time. So what makes the brand in Dongguan pass in front of an opportunity, what makes the brand disappear in Dongguan, what makes the brand in Dongguan difficult to grow up, is the management, awareness, strength or talent? Enterprises such as Guangdong Baomeshi Dongguan enterprises should be inspired by the success of 361 °, understand the connotation of brand value deeper and cultivate their own brands with certain vitality. White Boards,Movable Writing Board,Movable Writing Rack,Metal Movable Writing Board Feat Top International(China) CO.,LTD , https://www.lounge-seating.com