Adobe InDesign Enhances Design Quality

The “Boutique Shopping Guide” (hereinafter referred to as “boutique”), the first brand in China’s fashion lifestyle service newspaper, has always been “excellent life, taste and fashion” as the concept of running a newspaper. In the 13 years since its founding, they have insisted on reporting trends in fashion consumption with a keen, unique perspective and advocating an active, healthy, high-grade lifestyle. In the past 13 years, boutique people have been adhering to a belief: “Innovation can stay ahead!” In November 2005, they also launched a special issue of “Quality” series, which led to the “new luxury” unique life attitude, once again causing widespread social attention.

The use of advanced technology and equipment to create an efficient production and management environment has always been the focus of the "Boutique Shopping Guide." In the rapidly accelerating industrialization of the media industry in China, if we want to successfully respond to market competition and better serve users, we must focus on technological innovation, use technical means to integrate newspaper business, and make newspaper business breakthroughs and upgrades. The "Fine Shopping Guide"'s "Fine" series features Adobe InDesign CS 2 Chinese version as its layout design solution, which expands the design space and continues to achieve new breakthroughs in design quality, making newspapers and magazines more effective.

Selecting typesetting products that meet international standards and compatibility

Turning on the "Quality Shopping Guide," the "Grade" series of special issues, eight open super-size, 100 version of ultra-luxury printing, whether it is content settings, or design of the binding, give people a strong visual impact. The "True" series featured more comprehensive information, more accurate service positioning and more timeliness.

In planning the "Traffic" series of special issues, the newspaper hopes that this series of special issues will be able to better serve the high-end market, to create a high positioning, high quality, good design and high-quality printing product platform. Such a product requires a high quality expression. The art editor of the newspaper also hopes to find a brand-new software platform to interpret different expression effects.

With the introduction of an innovative technology or product, in addition to considering the need for satisfaction, the newspaper office also pays great attention to whether it can protect the long-term interests of newspaper investment and whether it can truly become an effective means for newspapers to compete in the market. They must have introduced products that meet the needs of technological development. , compatibility, and also have personalized features, and Adobe InDesign CS 2 Chinese version exactly meet these conditions, has become a natural choice.

Open system planning ideas and flexible structure choices are prerequisites for system openness and compatibility. A good product must meet international technical standards, ensure the upgradeability of the system, and keep the newspaper company's leading position while maximizing the return on investment of newspapers. InDesign has fully demonstrated the inherent compatibility of software architecture in terms of its internal structure, and it has a space that can be fully expanded. Application customers can choose the right plug-in for themselves, and can choose the functions they need to design, adding brilliance to the work and displaying the user's personality. Characteristics.

Behind a distinctive newspaper, often contains unique content and layout features, so the design of the product has great flexibility, InDesign fully meets the individual needs, for example, InDesign's object style features, so that designers can Set the layout mode by yourself, save many types of materials, such as graphics, text, and frame-level attributes as object styles. In the future design, save the production time, and let the beauty editor have more energy on the layout. Creatively.

Streamline workflow and create higher quality

There are more than a dozen people in the "Boutique Shopping Guide" newspaper's American editing team. Apart from being responsible for the design and production of the main newspaper twice a week, there are special editions of the "Quality" series and various other books that need to be produced. They do not have the extra time to specialize. Learn how to apply InDesign. Therefore, even if the product function is perfect, if they cannot follow the operating habits that are familiar to the US editors, they will not easily switch from an old system to a completely new system. InDesign has a Photoshop-style palette and creative Illustrator drawing tools. These styles are similar to Adobe's family-based product style, allowing beauty editors to quickly learn and master it, and use it for immediate creation.

Another important reason why the "Fine" series featured in InDesign is that InDesign can be highly collaborative with products such as Photoshop, Illustrator and Acrobat. For example, it can directly input AI and PSD format files. The process flow of the newspaper design and production is very clear. Every person in the work section has specific responsibility for the functions of the work section: the US editor is responsible for the layout, the panel editor is responsible for the layout correction, and the draughtsman is responsible for the image. After completing the work of one link, it is passed on to the next link. InDesign's partial functions and open ports simplify the workflow of the beauty editing and enable the beauty editors to achieve the desired results in a comprehensive and personalized design environment. Layout effect, and then increase the "Quality" series of special design quality.

For the application effect of the Adobe InDesign CS 2 Chinese version, Li Ruifeng, director of the Beauty Editing Office of the newspaper, stated: “InDesign has a variety of features that allow us to efficiently complete complex tasks and allow the US editors more time to consider the layout. Creativity and rendering effect.In the past, when we were making the transparency and shadow effect of pictures, we needed to tell cartographers in advance and wait for them to take the time to deal with it. Faced with tight deadlines, we often need to replace pictures at the last minute. Editing design time is getting shorter and shorter.InDesign has built-in these special effects, such as InDesign itself can create transparent effects, but also can import graphics from Photoshop, make transparent information intact, such functions enable us to be in the shortest time To achieve the best design results, and thus have the energy to consider more critical issues, to develop more space for more creative layout!"

In addition, Li Ruifeng is also very satisfied with the stability of InDesign. He believes that InDesign not only runs stably during the design process, but also the “restore” function of the software can automatically recover the last operation under sudden shutdown conditions, which greatly reduces accidental damage. The loss increases the security of typesetting. For the normal publication of newspapers, it is indeed an important guarantee.

In order to provide customers with more value-added services, the "True" series of special issues at the same time the introduction of paper magazines, also provides a layout, content, exactly the same PDF version of e-magazine. InDesign's multi-professional PDF output setup features, such as the selection of various formats for e-books, prints, and PDFs, make it easy to create a "Fine" series of special e-magazines.

Sharing InDesign Benefits with Platemaking and Printing Units

Beijing Ribang Company and Beijing Shengtong Co., Ltd., which undertakes the "Tiger" series special issue platemaking and printing tasks, also use InDesign products. InDesign's ability to automatically package all resources of the document is highly appreciated by the printing unit. InDesign's output preparation automatically provides a complete output report of the "Grade" series of special issues, including the font usage, color catalog, and information for each document. Use external plug-ins and other layout information, thus completely avoiding the loss of words.

In addition, InDesign can fully support professional color separation output. Frequently used output settings can be saved as printer styles, saving time for every reset and avoiding errors. Professional trapping settings can eliminate the possibility of missing printing. Problem; separation preview can detect possible errors before separation. The color management implemented in the InDesign document output to PDF now allows you to preview, read, and output high-quality prints in Acrobat. In particular, the color management function combined with digital proofing will enable InDesign to demonstrate its skill in the new “digital proofing + CTP” workflow.

Li Ruifeng is very optimistic about the application of Adobe InDesign in China’s newspaper industry. Nowadays, traditional paper media, together with emerging electronic media, online media, and handheld communication devices, have formed a brand new era of cross-media publishing, revolutionizing page-based information representation in this era. Solving paper media, electronic media, and online media, the expression and dissemination of information has become the focus of various newspapers, the most important of which is page layout and graphic technology. Li Ruifeng believes that InDesign's powerful graphic production capabilities, creative freedom, and XML-based high-end cross-media workflows are fully in line with the development characteristics of the newspaper industry. They are suitable for the data format requirements of various media and will surely become a suitable cross-over product. A typography weapon in the media age.

In the future development, boutique people hope to use Adobe InDesign as a trend-leading software product to achieve a higher breakthrough in design quality, so that the "Fine Shopping Guide" "grade" special issue will become a bridge between customers and readers, continue to lead the new The direction of luxury.



Source: Ke Yin Network