Application of Art Characters in Packaging Design

Words play an important role in packaging design. They are an important part of the composition of the screen. It is not only a means of information transmission, but also an important factor that constitutes a visual appeal. How to do a good job in designing words and playing its unique charm is a design process. The important part that can not be ignored.

The composition of the package text includes brand text (product name), Latin word (Pinyin or English, etc.), factory name (site, telephone, etc.), explanatory text, advertising language, etc., in which the brand and Latin text are the main texts, and they are composing According to the location and area are more prominent. Some packaging all screens are made up of words. All texts are determined by their position and position in the composition, their font, size, color, and space ratio. The choice of brand and Latin font processing methods and fonts is the key to determining the text in the picture and even the overall packaging effect. In particular, the design of variant characters should be standardized and individual, and sometimes variant characters are likely to become a brand or even a company. Logo or brand image symbol. The design of the text is based on the overall concept of different products. Commonly used fonts include Songs, Blacks, Variants, and book bodies, as well as computer bodies such as near-community bodies, round bodies, and amber bodies. Latin characters include old Roman, modern Roman, variants of each period, handwriting, etc. Many variants of the specifications in the variants can be selected directly or according to the specific letter variants of the brand.

The application of words is also the same as the popularity of clothing styles and colors, and has its fashion, that is, one or more fonts that are generally fashionable in a certain period of time.