Application of packaging design elements

In the packaging design process, the decorating art language is a major factor in the beauty of the packaging design. It enables our design form to convey product information to customers in a short period of time in a concise and quick manner. Therefore, during the design process, We need to choose the most appropriate form of the best performance content to achieve the best visual effect of packaging and decoration, and have a good market effect.
In studying the laws of packaging design, we must study the rules of formal beauty around the requirements of the language characteristics of the decorative arts. That is to say, everything in the design form is to achieve the purpose of concisely and quickly communicating product information to customers in an instant or in a short period of time. . Therefore, in the design, we must choose the most appropriate form of the most appropriate performance content, so that the packaging and decoration has the best visual effects, to achieve a good market effect.

One, text - the crowning touch to packaging design

Packaging Design - Font Psychology Text is one of the three major elements in graphic design and is the most commonly used tool for human communication. Because of its universality and popularity of applications, its design concepts and communication functions are often overlooked. However, when texts convey product information and corporate image and establish product brands, they are often the most easily accepted by the public.
Under the premise of product characteristics, corporate image, market-oriented laws, and audience psychology, bold combinations of words, words and graphics, words and letters in words, distortion, discoloration, stroke-specificity, and shape are used. Exaggeration and other techniques reflect the artistic charm of the font.
Calligraphy font: Calligraphy is applied in packaging design, so that the whole packaging style is simple and elegant, implicit and profound, both modern and strong traditional cultural connotation. In a sense, calligraphy has become a unique identifier on the packaging of products with Chinese characteristics. Today, Chinese herbal medicine containers are still posted or directly written on the top of Zhuang Xiumei's signature drug name, physical spot genuine, pure authentic Chinese medicine characteristics.
The different styles of calligraphic art that have been transformed from Chinese character pictographs are more widely used in the packaging design of Chinese and Western medicines and health foods. Although many health foods are developed using modern science and technology equipment, Some elements of traditional Chinese culture are believed to have more credibility with consumers.

Second, color - pass packaging emotions

On the packaging, the form must achieve beauty, in addition to the beauty of the packaging, the beauty of the screen, the beauty of the pattern, text, color, and lines, as well as the comparison of the guests, the owners, the balance, the radius, and the density in the entire process. In addition to the United States, the following requirements must also be met: the form must be subject to the needs of the commodity, and the concept of the commodity should be highlighted, that is, the individuality and characteristics of the commodity, which vary according to changes in the commodity, and cannot be conceptualized and simplified. How to choose a suitable and beautiful appearance color for the product, and follow certain principles when designing and matching. At this time, the functional features of the product and its use environment should be fully considered. Many factors such as the purity of color, the warm and cold of hue and color, etc. give people different feelings under different circumstances. The first thing to understand is the color psychology.
The impact of the environment on the color of the product: When designing the product color, the influence of the use environment on the color of the product should be fully considered. In terms of working environment and conditions of use, if the machine tool is fixedly placed in the workshop, the working atmosphere is calm, so the color should not be too stimulating and exciting, but it should not be too boring. It should make the operator feel happy during work, so the color purity Low and high brightness, more appropriate cold or warm colors is appropriate, it is not appropriate to use a large area of ​​the color tone of stimulation and excitement and strong heat, so as not to cause the operator to be disturbed.
For medical and health appliances, because the working environment is relatively clean and the work requirements are meticulous, these machine tools are generally suitable for the medical personnel who use the equipment. They are usually light, elegant, noble and clean and have a high degree of coolness and warmth.
For urban passenger cars, due to the sense of speed, it rushes in different environments and backgrounds. In order to make it stand out, attract attention and reduce traffic accidents, it should adopt more eye-catching, bright, bright and high purity and high purity. Hue, or contrasting composite colors.
For vehicles such as construction vehicles and tractors, due to work in the wild, the driving speed is not high, but it mainly meets the attention within its scope of work and does not make it close to it. Therefore, it is set against the green fields and forests. Next, often using bright colors of warm colors, on the one hand to achieve a clear contrast with the environment, eye-catching, on the other hand, and the harmony of the environment to produce a sense of beauty, generally used brown, orange, orange, vermilion and other colors . The selection of these different colors is closely related to product features and working environment.
The packaging color of export packaging: Due to geographical differences, countries in the world also have different interpretations of colors. When making oral product packaging, the use of packaging colors must first understand the love and taboos of the country and the nation. Appropriate use of packaging colors can add beauty to the packaging. On the contrary, if you do not understand the love and taboos of some countries and ethnic groups, you may have negative impact on the sales of exported goods. These need special attention in the design process of export packaging.
Paper product packaging color: At this stage, paper products still occupy a large proportion in the packaging field. Cartons, cartons, etc. are still the mainstream packaging methods for many products. The color design of carton packaging is attached to graphics, text and texture. Not only does it require beauty and generosity, it meets people's aesthetic requirements, and it should be highly coordinated with people's psychological feelings. Understanding the color design principle of carton packaging helps us to stop the package.
Third, creativity - let the product "jump" out

A decent number of packaging has relevant information. It needs to be transmitted through a certain form of expression. Selecting the appropriate form of expression is the key to correctly disseminate corporate image and product information. Appropriate manifestations can play a role as a ten. Enhance product merchandise. On the contrary, the product information of the product is blurred.
For a long time, China's packaging lacks innovation, or a single abstract figure, or it lacks beauty. How packaging can stand out from its own unique image, which can both innovate and better highlight topics, is an urgent issue to be studied. Indeed, there are many products that can hardly reflect its essential connotations with a precise image. For this reason, only those elements, such as colors, graphics, and text, can be accurately used in the creation process, and relevant information about products can be conveyed to evoke People's association can achieve the ultimate goal. In the packaging design process, in addition to specific graphics, the appropriate use of abstract graphics can also achieve unexpected results.
If a product wants to stand out from many similar products, it must have its own unique things. The most direct and external performance of this “special” product is its product packaging. Therefore, a creative and innovative packaging will make the product proactive The "jump into" the consumer's field of vision, thereby stimulating the consumer's desire to purchase. It can be seen that the packaging's creativity plays a vital role for a product.
One of the more important design elements in product packaging design is the packaging style. It is the same as other principles such as architectural design and industrial product design. The box-shaped design of the package and the container design are determined by its own function. It is determined according to the nature, shape and weight of the packaged product. The principle of the three-dimensional structure is reasonably operated to solve the package's structure. It is a more scientific design method. Packaging design is also an abstract form of language expression.

Fourth, consumer psychology requirements for packaging

Packaging in the circulation of goods is not only an important promotional tool, but also the media that best meets the consumer's psychological appeal. One of its important missions is to arouse consumers' attention and generate the desire to purchase. The study also studies the psychology and action of learning in order to promote their purchasing behavior. How to attract consumers' attention, how to further interest them, and how to motivate them to take purchase actions, all of which require us to consider clearly before proceeding with packaging design. Therefore, as a designer engaged in packaging and decorating, A comprehensive and accurate understanding and understanding of consumer psychology is crucial.
The main function of packaging design is to protect the goods, followed by beautifying the goods and conveying information. It is worth noting that for the modern consumer, the latter two functions have become more and more important. With the continuous improvement of people’s living standards, people no longer only satisfy their food and clothing needs, but are increasingly critical of their products. Therefore, in addition to solving the basic principles of design, a good packaging design must also focus on the psychological activities of consumers. Can stand out in similar products.

Fifth, packaging design trends

The packaging industry is a very developed industry in Europe. All the time, packaging design in Europe has led the trend of the world packaging industry. Affected by flexible technology design languages ​​in the late 1980s and 1990s, European products have tended to design more. Flexible and more personal. At present, the design of European product packaging has been developed in several directions such as “retro” and “new nature”.