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Guideline 1: Fully show the product, give the product a framework to pay attention to the product. Have confidence in the product. Pay attention to it carefully. Can it withstand the inspection? Then you should give it an opportunity to explain and sell yourself. The first and foremost decision is to use light, transparent packaging to allow special natural ingredients to be seen. This measure can meet three requirements: display of natural ingredients, clear brand differences, and help consumers when buying. This packaging also leaves a high quality impression. To further improve quality, lids, printing and other details are decorated with high-quality silver.
Guideline 2: Pure pleasure is self-explanatory. No matter what kind of cultural differences exist, people have a definite aesthetic view. This can be illustrated by the design of a body wash. Clear and concise design is timeless and everyone is understandable. This package conveys information in less than a second, explaining what it is. These products are destined to become classics. You never need to change anything about them.
Guideline 3: Using the 3D space, "low-complexity products" include daily necessities that we don't think about too much but need to buy every day. Crystal brand cycle is short; marketing activities are rapid and direct. The subconscious influence on the purchase decision is great. Some surveys believe that more than 80% of purchase decisions for these consumer crystals are made at the point of purchase. This high ratio shows how important it is to be different. Anyone starting from scratch with a product that has no connection to a particular packaging system should not miss the opportunity to bring a completely unconstrained approach to the packaging shape design.
Rule No. 4: It is interesting to customize the purchasing decision and processing of any product for the user's dexterity. A shower gel for girls is embedded in a pink plastic pig. The user will approach the embedded toy every time he uses the product. When the bottle is empty, the toy will be obtained and will be kept as a commemorative crystal. This is for the user, and for the user's personalized design.
Rule No. 5: The value-added creativity of product packaging lies not only in the essence of packaging, but also in the wisdom of combining new packaging with traditional packaging.
Guideline 6: Handle the textual content humorously. To date, for a product, product packaging is its cheapest advertising surface. So sometimes there is no space for attractive design and consumer information, which is always annoying. The globalization process is producing more and more extensive restrictions, increasing the amount of text. There must be ten different language content on the package. In an innovative approach, words are used to describe the humorous expression of the brand. The "wasted" space was smartly branded.
Packaging guidelines for packaging
In order to stimulate the customer's interest in the marketing of a new or mature product, packaging design follows six key criteria is particularly necessary, which makes you in the packaging design practice, produce unique personality differences.