Needless to say, the financial turmoil that occurred throughout the world in 2008 has also brought many challenges to the perfume market. Corsi, an analyst at international market research company, said that in order to surpass the relative saturation of the overall market and win the odds, or in the case of a global economic recession, low-medium rises, and perfume packaging is also one of the tricks. Because good perfumes should be unusual, non-grotestic, and have strong personality, they can be remembered, and they have vitality and strength. Mellow aromas are gradually emitted, and will not be interrupted, spread well, and have a lasting effect. Power, aroma, and aroma have been preserved for a long time. At the same time, there must be unique perfume bottles and perfume packaging to form an organic unified body, giving people a noble, elegant sense. The smell of air in the air can't be preserved through packaging, but a good design will make people feel the smell in the air. The shape, color, structure, text and auxiliary image design of the perfume packaging can all impress the viewer's sense of smell, as if they can discern the smell of perfume in the air. The weaving thread is the perfect thread for sewing wigs. Wig Accessories sewing thread for hair weft extension. It is breathable, strong and durable. Wig Thread,Nylon Sewing Thread,Best Thread For Wig Making,Hair Extension Thread Xuchang Le Yi De Import And Export Trade Co., Ltd. , https://www.synthetichairs.com
The comparison of the packaging of the two brand-name perfumes Corsi listed two newest perfume packages this season. They are particularly eye-catching and have attracted the attention of packaging designers. They are Sensuous perfume packaging from Estée Lauder and Magnifique perfume from Lancome. Steve Corsi, director of design and development at Markwins International, explains that good perfumes and packaging design are about creating a classic. He also compares perfume packaging design with jewelry. “At the beginning of the design, people perfectly combined mathematics, science and art to form a unique concept of taste and artwork. The jewelry itself was designed after careful consideration. The value continues to accumulate. Therefore, there is a new trend in today's perfume packaging design is to highlight the quality of perfume packaging design, only the unique ideas that can surprise and win, in order to truly meet the spiritual pursuit of consumers."
Corsi compares the Sensuous perfume bottle to a geometric pattern that is carefully designed and constructed in three dimensions. The beautiful, long-necked fine-mouth bottle made by Löyd Co. and designed by Pochet is made of tough, vermiculite glass. The surface is decorated with monochrome organic beans and finished ink. The extraction pump designed and produced by Calmar uses anodization technology to incorporate metallic decoration, aiming to create a “gold†image. The angular pink gold bottle cap designed by Qualipac is electroplated with ABS plastic components lined with polypropylene. The major companies have joined hands and are meticulous in every part of the perfume bottle. Of course, it is a classic.
The perfume bottle is more unique in that the perfume bottle shows a finely grooved groove, while the Estée Lauder brand logo is carved diagonally in the glass bottle, adding a sense of texture and space to this classic silhouette. Humberto Rebolledo, executive director of Estee Lauder's packaging development department, said that to achieve the desired effect of perfume bottles is actually a great challenge, because the whirlpool behind the bottle must be carefully designed and polished, not silky and comfortable, otherwise consumption Those who use them will feel rough, but at the same time they want to outline a luxurious feeling of luxury and adapt to modern people's pursuit of perfume as a luxury.
As a pioneer in the transparent packaging industry, REXAM has been very familiar with all aspects of transparent technology, and it is able to handle the highly refined needs of innovative perfume packaging customers. It introduced 100 stealth spray pumps that can adapt to all product categories, adopt a completely invisible principle, and increase the attractiveness of perfumes with transparency. According to Séverine Bourguignat-Chalchat, perfume sales manager at Rexam Dispensing Systems, “The fully transparent perfume spray system now has a dream come true, at your fingertips.†The magical size of the pure and elegant perfume world adds a bit of femininity, and this packaging design successfully connects perfume consumers with the product experience they desire.
At the same time, the Estée Lauder Companies are struggling with what Sensuous's new fragrances are saying. In addition to winning breakthroughs in sparkling packaging, Estée Lauder has also reached new heights in the creative design of perfumes and sales strategies. Karyn Khoury, Senior Vice President of Global Fragrance Development at Estée Lauder explains: “In the early days of creating Sensuous, we hope to reinterpret feminine woody perfumes and change women’s perception of woody perfume texture and emotions. In order to achieve this effect, Estée Lauder created A brand new fragrance category called Woody Amber means that each female friend can have his own way of using and interpreting the charm of this perfume.†And in terms of its sales strategy, the four spokespersons of Estée Lauder are also used: Gwyneth Paltrow, Elizabeth Hurley, Hilary Rhoda, and Carolyn Murphy highlight the different beauty ranges and emotional appeal that women of different ages can create using this new fragrance.
Magnifique, known as Lancome's most daring fragrance, was the first to be released at a star-studded world-class movie premiere in Paris. Corsi describes this extraordinarily eye-catching ruby-colored perfume bottle as a design that is highly artistic and meandering in modern society. From a height point of view, it is more outstanding than a general-sized perfume bottle, and it is still in the bottle. Engraved with vertical stripes, the overall shape resembles a cylinder, which is very characteristic.
This fragrance package mainly caters to the complicated and mature life style of modern women, especially their psychological desire to seek excitement from a dull or busy life. It is because of this that consumers have purchased this perfume, although they have not personally experienced this spicy spice flavor, floral fragrance and forest wood created by perfume masters Olivier Cresp and Jacques Cavallier during their trip to India. When it is fragrant and a little nagarmota's perfume is mixed, it has been deeply attracted by its visual and sensual charm, and it is difficult to resist the temptation to possess it.
The specialty packaging is to seize the packaging of the key female perfumes. Whether it is from the bottle type, the color, or the packaging design, it should meet the characteristics of the perfume itself. Such as: Some women's perfumes are romantic, gentle and sexy; some are pursuing elegant, delicate, quiet, harmonious; some are noble, elegant; some are innocent, cute, fresh, full of confidence and happiness. Such as “CoCo†perfume, it is a concept of washing, extreme precision and full of confidence. Its perfume bottle is concise and modern, with a golden ratio bottle design, pure and concise lines, and the radiance of the twenty-six diamond cutting surfaces on the cap, completely subverting the traditional aesthetic, making this perfume The bottle has become a classic piece of modern art. It won the 1959 New York Metropolitan Museum's best bottle design award and is still in the New York Metropolitan Museum.
Of course, women are not the only customer group for fragrances. In many western countries, men's fragrances make up 2/5 of the shelves, so the market for men's fragrances cannot be ignored. Men's fragrances give a sense of simplicity, elegance and harmony. Its shape is more rigorous, heavy, more straight lines, full of masculinity. Men's perfumes are designed in various styles, and some are designed for men with creativity, energy, love of life and romance. Therefore, some designs are powerful, classical and elegant, but others are simple and relaxed. of. Such as: "Pouvhomme" male perfume, perfume bottle design is taken from the previous man must-have thing, flat type powder pot, its shape is suitable for men's hands, it is designed for men who love travel, fantasy future, is brave It is full of intelligence, full of adventure, it is both essential and balanced. It is both traditional and modern. It is both far and near. Its pure, natural atmosphere is loved by men. Another example is the "Live Jazz" Jazz men's fragrance, with black and white keys similar to the color of the key, you want to interpret the duality of men. This perfume is based on the concept of music. The packaging design in black and white contrasts with the impression of jazz—free, unrestrained, informal, strong in personality, and strong in personality.
It is also particularly important that different perfumes have matching perfume bottles and perfume packaging designs. Sometimes we can only feel the information that perfumes convey through the appearance of the perfume. It tells a moving story in its unique visual language, and it also deeply attracts people who love it.
Among the many perfume bottles, each one has its own unique features and is full of enthusiasm. Perfume bottle modeling attracts different people with different personality characteristics. With the human or body curve as the main design element, it highlights the softness and elegance of women. Such as "shocking" perfume, designed to coincide with the shocking pink fashion show design, the charm of the perfume bottle is better than the liquid inside, the bottle is a woman wearing a corset, modeled after the mannequin when the clothes And design. The "Parfundepean" perfume bottle, made of mushroom glass with a spiral-shaped bottle, imitates the lightness of a woman's walking posture. The bottle design has won an international design award. "Organza" is a sleek, sleek and popular bottle of perfume that looks as if she is a sleek, sleek girl. She is a sultry woman who exudes oriental elegance and charm.
In many perfume bottles, there are flowers, grass and wood as the main design elements, this type of perfume, its content and bottle type more harmonious, soft as one. Such as "chloe" perfume, bottle caps are two blooming white lilacs, and the bottle itself with a transparent golden yellow background, people seem to be in the dignified and delicate fragrance. The “Nilang†perfume bottle is a pattern of lotus flowers flowing on the bottle. The bottle cap is a blooming lotus flower. It is cleverly combined with the bottle and echoes each other like a hibiscus, brilliant and unparalleled. . The "DEte" perfume uses a leaf as the shape of the entire bottle, reminiscent of the summer sunshine and the beautiful feeling and natural vitality, refreshing, elegant, crystal clear, like a bouquet of gentle, quiet green fragrance, to convey a harmonious love The concept, strange ideas, new experience, full of poetry. The transparent outer packaging box, like the shape of ice-like floating leaves, slender veins, delicate shimmering out, in this clean box, a touch of color spectrum is flashing. Girlish youthful vitality, fresh green, is the breath of “leavesâ€.
Perfume bottles also have animal-design elements. For example, the “Jungle†jungle series of oriental fragrances was specially designed to celebrate the Chinese Lunar Year of the Tiger. It is wild but full of gentleness. On the bottle cap is a silver tiger in the jungle, in the transparent bottle formed a song of praise of nature, giving love the vitality, fully embodies the East Asian women with soft, positive, courageous and full of personality .
Perfume bottles are also modeled by the sun, moon, stars, architecture, ornaments, diamonds, and heart shapes. Such as "wish" perfume, borrowed some of the characteristics of diamonds, imitating multi-faceted cut diamond shape, with the dark sky-like dark blue package color, unconventional, unique charm makes it unique. The "Amonge" fragrance is full of exoticism. It is a real Arabian fragrance that exudes oriental fragrance. It is called "the world's most valuable perfume." Its bottle-shaped design is of Islamic style. It is inspired by the design found in the building. Silver and crystal inlaid on the bottle correspond to the glittering top decoration. With transparent glass, the whole package is noble and rich. Temperament.
In addition, some perfume bottle designs take full account of the harmonious relationship between the bottle and the bottle, such as: "Water of life" perfume bottle design, guiding a return to the traditional trend, but there is no lack of modernity. Two different bottle shapes, placed together just right back to back or side by side, both opposite and unified, a bottle, two different sides. The wall of the perfume bottle is subtly treated as a frosty "M" and "W", which is the abbreviation of Man and Woman in English, coupled with a translucent round lid, giving the stream the feeling of flowing through the pebbles. The bottles are put together side by side to form a beautiful ripple. The cover is made of translucent material, which allows light to pass through, allowing the metallic bottle wall to reflect back, giving people a feeling of sunlight refracting in the water. This series of perfume design is a classic of perfume bottle design.
It is not difficult to see that perfume packaging improves the perfume itself as a product. In fact, people’s daily lifestyles, especially the lives of the vast majority of women, are also a major factor in the entry of perfumes and cosmetics into the ultra-high-end commodity market, the luxury market, and the sanctity of the brand itself. For example, Chloé's latest fragrance is expected to be one of the most "fire" perfumes of the season, not least because it is consistent with the trend of floral perfumes that are particularly suitable for women's summer use, but also because it will be between apparel and beauty products. The dividing line has been completely broken, merging the major fashion categories, natural and trendy. This is also one of the main reasons for many large beauty giants to join forces, such as cooperation between Viktor & Rolf and Shu Uemura.
Of course, in general, perfume is a combination of beauty and fashion. Beauty and fashion will be influenced by the market and social factors in other industries. Just as the financial industry predicts that the global economic fundamentals will slow down, beauty products and the fashion industry will inevitably suffer certain bruising because they are closely linked to people's disposable income. However, the sharp decline in consumer confidence is more likely to bring hard times to the entire industry. This is even more difficult for companies at the level of top brands or luxury brands to escape.
Based on this, the personalization of perfumes and other cosmetics sales is imminent. If a beauty company can successfully position its brand correctly so that it is consistent with the lifestyle or product experience consumers want, consumers will find it easy to find their own way to buy the desired perfume or other make-up. Care products. Then we can summarize the secrets of the sale of perfumes (or promote them to other cosmetics and care products) in three steps: first familiarize ourselves with the targeted consumer groups, understand the products, services, or experiences they desire; secondly, according to their own brand characteristics. Choose the right marketing channel and method for the product concept to be embodied; the most important is of course to design a package that is consistent with the characteristics of the product itself, and to measure the above three together, pursue innovation and personalized development to achieve perfume or other Product's long-lasting success in a relatively saturated market. As many experts say, beauty and excitement may attract your attention, but the ones that really capture your heart are personality, product personality, package personality, and personalization of sales.
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Bottle shape change vanguard: discussion of perfume bottle design
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