At the lottery event, consumers holding lottery tickets are waiting for you. During the 11th holiday, the reporter conducted a three-day interview with the home store along Beiyuan Street. I felt that there was a huge gap between the popularity and sales of the home store in the core business district of Beiyuan Road. Home store sings the finale Before the National Day this year, many home stores announced the preferential prices early. From the sales situation of the major stores, the turnover showed a gradual increase. Most home stores reached the peak of sales on October 7. Due to the celebration of the Ginza home, the activities during the National Day have been delayed until 9:00 pm on October 11, and the turnover has reached its highest point on this day. In the home stores along Beiyuan Road, home stores such as Home, Ou Yada, Red Star Macalline and Ginza Home have become the big winners of this long holiday. The lottery and cash back are still the two “magic weapons†to attract consumers. There was a phenomenon of queued payment in front of the platform. In order to attract the attention of consumers, Ginza Home launched the "100 to 1000 yuan" promotion, Red Star Macalline launched a gold medal and a single award to help the eleventh promotion, Ou Yada home launched a 1 yuan spike event, the actual home launched Shopping "full cash reduction" activities; these activities all make consumers feel real discounts, which also prepared for the prosperous sales during the National Day, but also reflects the strength of mainstream home stores. Of course, many consumers also gathered at these mainstream home stores to purchase home building materials during the National Day holiday. In the Red Star Macalline Mall, a Mr. Shi, who was lined up next to the checkout counter, showed the contract to the reporter, saying: “When the festival is over, the activities of the big shopping malls are particularly strong. Buying things here is not only the price. Appropriate, there is still protection after sale, you see the contract signed by the business is very detailed, completely inclined to our consumers, in some small home stores to buy things will not have such a good service!" Consumption to first-line brands If the competition between Jinan home stores is street fighting, then the competition between brands is "meat". At the beginning of this year, due to the landing of the real estate purchase restriction policy, the sales volume of Jinan commercial housing was directly reduced, which directly impacted the downstream home building materials industry. Compared with the sales volume of the National Day holiday last year, the sales volume of many brands has declined to varying degrees. In general, the sales of first-line brands have declined less, while the sales of second- and third-line brands have declined significantly. Ou Pai cabinet is the leader of the industry. General Manager Yu said in an interview: "This year's National Day sales situation is slightly worse than last year's National Day. If you count the follow-up orders, it should be similar!" However, many second- and third-line brands until the National Day holiday. The last day was barely opened, and this sales situation directly threatened the survival of these brands. Golden Week reverses the off-season Consumers in Jinan have always been more rational, and this is a glimpse of the fluctuations in household consumption this year. After May 1st this year, Jinan's home building materials industry entered the off-season, consumers bought less home building materials, until the National Building Materials industry did not form a decent sales climax before the National Day, although occasionally there are individual home store promotions, but such Promotions cannot reverse the overall off-season of the home building industry. The general manager of a large home furnishing store in Jinan said in an interview: "The current situation is not to promote sales. More than 70% of the sales in the home store in the whole year are completed by the promotion of holidays." The rationality of consumption has been in Jinan for many years. Xie Qingwu, general manager of Ou Sheng Floor, said: “The performance of Jinan's home building materials industry is particularly prominent. Consumers are concentrated in the first-line brands, and consumers with second- and third-line brands with extremely low prices are afraid to buy them. The first-line brand of home building materials with reasonable prices often become the best sellers on the market." Kitchen Stainless Steel Utensil Stainless Steel Kitchen Utensils,Stainless Steel Cooking Utensils,Stainless Steel Kitchen Utensil Set,Stainless Steel Kitchen Tools Xiongyang Household Co., Ltd , https://www.xyknives.com