Commodity packaging in place

Commodity packaging and decoration, in addition to the role of protecting products and facilitating storage and transportation, has its own advertising and promotional value. Good packaging enables customers to easily identify the product, understand the quality and usage of the product, and beautify and promote the product as an economical and effective silent advertisement, thereby stimulating the desire of the customer to purchase and improving the competitiveness of the product. However, there are many packages of goods that are not standardized and in place.

The first is lost. Even today, there are still a few industrial products and most of the agricultural and sideline products that simply cannot be packaged. They are packed in plastic bags and straw bags. They have no name, place of origin, and production date, and they are not labeled with trademarks or usage methods. The loss of packaging has become a fatal factor in the “selling difficulties” of these products. The world-class Jingdezhen porcelain of Jiangxi Province was originally used for coarse packaging of straw mats, leaving many “foreign consumers” with the impression that they were easily damaged and unhygienic, and were neither portable nor suitable for gifts. Therefore, they were on the international market. Fallen out. This lesson is very profound.

The second is offside. Contrary to packaging misplacement, the packaging of some commodities is frivolous, big and inappropriate, and the flashy external packaging is in stark contrast to the mediocre internal quality. After drinking, leaving an empty bottle like a sculpture; after drinking syrup, leaving a delicate stainless steel cup ... ... people do not understand what manufacturers sell to consumers is a package or commodity.

The third is the absence. Some goods Although the packaging materials, design are very particular about, but the packaging instructions are not complete. There are manufacturers, but there is no site; there is a telephone, but no area code; there is a factory site, but no phone. As for the production date, shelf life, preservation period, etc., it is either incomplete or indistinct. It is either vague or hard to find. The composition of raw materials, methods of use, and precautions cannot be found at all. In particular, it is worth mentioning that some medicines use vague terminology such as "children's discretionary reduction" in their usage, and parents are always overwhelmed.

Whether commodity packaging is standardized or in place has become a major issue that manufacturers must seriously consider and study. Manufacturers should find the best point of connection between the value of packaging and the value of goods. While improving the quality of products, the quality of packaging should be improved so that the products for sale can be kept in one place. On this basis, in order to meet the needs of the buyer's market and further improve product competitiveness, manufacturers must also focus on improving the technological and cultural content of packaging, allowing packaging to reflect the atmosphere of the times, enhance cultural quality, and keep pace with economic and social development. trend.