Du Fini sanitary ware Shandong agent Fan Xin
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[Reporter] Please tell us about the market opening situation in 2012 from the perspective of building materials.
[Fan Xin] I think the start of the company is very good, from 3 aspects. First, due to the financial crisis and the regulation of the central property market in 2011, for the building materials industry, the impact of first-line brands is relatively large, and major brands are compressing activities, and store construction is relatively slow. As an emerging brand, Dufini is a good time to grab market share in the market and expand its brand share. Second, the positioning aspect of the company's brand strategy. The introduction of Dufini by the group company is to simplify the simple concept of the mass market. The brand positioning is simple, the consumer groups are younger, and the steel demand market is relatively large. Our retail has potential. Third. Our market strategy. We avoided the smoke of the 1-2 line market and vigorously explored the 3-4 line market. We take advantage of the rural encirclement of cities in some areas. So we are very optimistic about the market Dufini bathroom in 2012.
[Reporter] What expectations do you have for 2012, especially in the first half of the year?
[Fan Xin] My expectation is the first, the regulation of the property market will continue, the number of low-rent housing and affordable housing will continue to expand, and the 3-4 line market will be a trend in the future. We seize the current low-rent and affordable housing and introduce simple and economical products to cater to the needs of such groups.
Second, consumers' attention to building materials and sanitary wares is also increasing. Our advantages in service integrity will become more and more prominent. In 2011, we also took the first service brand in the sanitary industry, IDO service action. It is also a gift for the 30th anniversary of the consumer protection rights protection day. We must promote this service system in the terminal market.
[Reporter] What do you think are the new growth points and opportunities in the market in 2012?
[Fan Xin] The first project, the national government is actively expanding low-rent housing and affordable housing projects. According to the data of the State Construction Committee, the number of affordable housing starts in Shandong Province is 329,000, and there are large hotels. government program.
The promotion of the second service, the industry's service standards are not standardized is to give us this opportunity, we promote the IDO service system, play the service slogan.
In terms of the third product, we combined the group's R&D and design centers in Europe and Japan to enhance the image of the store and the intelligent content of the products.
The fourth effective promotion promotion. Relying on Du Fini's unique store image and brand image. There are also professional consulting and planning companies to organize promotional activities. Currently, the promotion activities in the 3-4 line market are relatively simple, and consumers' awareness is not high. So we officially seize this opportunity to promote our products and brands.
[Reporter] For the upcoming 315, what kind of marketing plan do we have here?
[Fan Xin] We are planning a 315 promotion with the company. The company also invites professional promotion planning companies to conduct market research. We will launch three major offers, one promise and five guarantee promotions at 315. Let the vast number of consumers have a new understanding of Dufini.
[Reporter] We use the opportunity of "315" to promote the commitment of home furnishing companies to consumers. Please face the lens to give consumers a promise.
[Fan Xin] price reduction does not degrade, only for the benefit of the people, truly to make the brand recognized by the consumers "give me a chance, is to give consumers a family forever health." Service life. 