FAST Zero distance TAG Heuer and McLaren team common expedition F1 Shanghai Station

April 13, 2012 - April 15 period, F1 Shanghai race is in full swing. In Barton and Hamilton race against time in the gallop feel the speed and passion, witness TAG Heuer 152 watchmaking experience and the perfect integration of modern technology.

Jenson Button wearing Haute Calera Chronograph

Jenson Button wearing Haute Calera Chronograph

In 2008 Lewis Hamilton won the F1 World Champion title. In 2010, Jenson Button joined the TAG Heuer star family, which indicates that he will once again compose a stunning record shocked the racing world. TAG Heuer is the only watch manufacturer in the history of Formula One that has two new Champion drivers, honored by TAG Heuer and qualified for qualifying. As time goes by, today's impressive record slowly sings old glory, as early as 20 years ago, Prost and Senna - the 1988 and 1989 champions, had been wearing the McLaren team and the TAG Heuer F1.

Here, the world's fastest racing engine rang, the top F1 team race against the clock, the world's top drivers pass with you. If the yard is the heart of F1 race, then the garage trip is really touch the pulse of the game. You can see the latest car neatly and orderly arranged in the garage, touch the top technology; wear special headphones, you can hear the coach and driver's strategic plan.

In addition to accidental encounter with the world's top racers and engineers, the paddock is also the best place to meet celebrities. This time, TAG Heuer had the honor to invite the famous movie star Miss Zhang Yu Qi, Miss Universe Gloves, the Chinese racing driver Mr. Tung Ho Pin and the only female racer Miss Tan Ying in the VIP room to watch the game, feel the speed and passion TAG Heuer.

Hoya Calella Chronograph

Hoya Calella Chronograph

Speed ​​from the passion, precision began in the heritage

In 1860, industrial development changed the world rapidly and Edward Hoya realized that only more accurate timepieces could keep up with the times. That year, he set up a watch workshop in Switzerland, which is today's TAG Heuer. With the advent of the automotive era, ignited the thirst for speed in the TAG Heuer blood, more and more timepieces flash racing inspiration. Today 152 years later, TAG Heuer represents the perfect combination of racing and watch, the blood boiling in the whistling engine.

For more than a century, TAG Heuer has revolutionized the brand spirit in the racing world: avant-garde, innovation and ultimate precision. In 1911, TAG Heuer invented the first instrument on the car time-measurement tool - "journey of time" to fully meet the needs of professional automotive events; 1916, TAG Heuer "Micrograph" stunning the world, in that era of technology scarce, The world's first timer, accurate to 1 / 100th of a second, was a Macross; in 1933, the first TAG Heuer (Autavia) timer for both Autos and Avia was shocked; 1966 In ‧ the first Microtimer portable timer, precisely 1 / 1,000th of a second, refreshed watch history. Wheels rolling, in the glorious history of TAG Heuer and the car are inseparable from the constant is the ultimate precision and trustworthy quality.

TAG Heuer racing inspiration

Technology to help the engine, rapid precision

TAG Heuer continue to climb behind the pinnacle of precision timing, and many car races are also contributed, the race against time the challenge of challenging the smallest unit of division. The Carrera series, the Grand Carrera series, the Monaco series and the F1 series draw inspiration from motorsport.

As a perfect example of the "gentleman racer" era, the Carrera collection deserved. Recall that in 1964, Jack Heuer first toughened the endurance race at the "Carlisle Pan American Mexico Road Race" for the first time in a touchdown car. In order to pay tribute to the real brave and skilled drivers, the first Carrera watch was born. Accompanied by the continuous growth of motor racing has also gained fame, Carrera watches handed down classic. In 2010, Carrera 1887 with a powerful engine - TAG Heuer first self-developed mechanical movement stunning debut, won the Geneva Watch Awards "Little Hand Award"; 2012, Carrara 1887 inherited the TAG Heuer car Passion, with a new design heavy battle.

Dedicated to the ultimate precision, extraordinary performance and innovation, TAG Heuer has become a well-deserved leader in the racing timer. In early 2011, TAG Heuer introduced the world's first Mikrograph, which is accurate to 1 / 100th of a second from a central pointer. Subsequently, vibrating 500 hertz Mikrotimer Flying 1000 mechanical watch shocking appearance, the dial central pointer can be completed 10 laps per second rotation, 125 times faster than a standard Swiss chronograph. So extraordinary masterpieces, won the 2011 Geneva, Switzerland Watch Awards "Best Sports Watch of the Year" award. In 2012, TAG Heuer once again brought MIKROGIRDER, the masterpiece of the Swiss watchmaking legend, breaking the technical routine of measuring and displaying 5 / 10,000th second with incredible accuracy.

TAG Heuer, legendary drivers proud choice

Looking back at history, the glorious tradition of TAG Heuer's collaboration with top racers dates back to the very beginning of Formula One Grand Prix. In 1969, TAG Heuer became the first watch brand to sponsor race car drivers, and the lucky driver is Jo Siffert, which has become a hit in the future. In 1985, TAG Heuer served as Mclaren's official and corporate partner. In addition to becoming the official timing tool for the Mercedes-Benz F1 Team at Vodafone McLaren, Taughan is also an important partner in the McLaren Technology Center and is dedicated to collaborating on special projects. As the official timing brand for the Vodafone McLaren Mercedes team, TAG Heuer is dedicated to creating a cutting-edge, test-specific timing system for the team. During the cooperation period, McLaren won the Formula One FIA ​​Formula One World Championship at 6 degrees and won the championship nine times as the most successful business cooperation in history.

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