French House Li Wanli: Home is the soul of the nest



法国之家总裁兼总监李万厉

Li Wanli, President and Design Director of the French House


Rococo is the first to touch me.


[Reporter]: In addition to raw materials, are you looking at these brands at a glance?


[李万历]: That's it, Rococo is the first to touch me. First of all, it is to express this design with a particularly perfect curve.


Because in terms of design, it is true that the curve is used well to make people feel beautiful. It is not difficult to take a ruler and draw a picture in a straight line. On the other hand, regardless of furniture design or interior design, it is actually related to music. In the home of your design, in the furniture you design, to find the sense of music, people will have a really enjoyable feeling. That thing is a comprehensive language, and you feel that this feeling makes you intoxicated; and this intoxication is getting deeper and deeper, this is the vitality of design.


So this thing makes me addicted, I am addicted, I am pursuing this. Why I am pursuing a pure point, I must have found the taste, look for some brand factories that resonate with my thoughts, and find those brand factories that make their products as works of art.


Appreciating imported furniture and appreciating imported furniture, our country is still in its infancy. At first, the operators didn't know how to operate, how to position themselves, and consumers didn't know what to buy.


My design philosophy is: home is the soul of the nest


My design philosophy is: the home is the nest of the soul. Everyone's soul is very individual in the depths. Just like a person's appearance, it is difficult to find two people who are particularly similar. Then the spiritual needs of people must be very different. When consumers buy furniture, they must ask what they really like. What is the real need? The probability of mistakes in furniture selected from this starting point is much smaller, and the probability of being deceived is much smaller.


The guests who buy French House furniture are different. I sometimes talk to the guests when I return. You don't question whether we import or not? In fact, they have put imports not to be imported, they are looking for something that resonates with themselves! So what I said is the most critical point of the soft indicator. You need to know what is going on in the depths of your own soul. Don't be taken away by other people's propaganda.


There is a very famous movie star who has used French furniture for five years. I asked him what he said to us (he is very level, he doesn't talk easily). He thought about sending two words: fun! I am very touched! Because this is the realm we are pursuing, I am very addicted to it. If I can find resonance, I am very excited. This thing is a realm, so we say that we are doing business and art together with the realm. It is interesting to say that this is done.


[Reporter]: This is a relatively pure spiritual ideal. Events like Da Vinci have affected the entire imported furniture market. Do you think it will pass in the future?


Acting as an agent of imported brands must first adhere to


[Li Wanli]: In terms of agency, it can be said that there are several such: one is the general agent, the general agent has a regional general agent; the Chinese general agent; then the second agent and so on. Really regulated agents, like most of us now are national distributors. The family did not give you at first. They only gave you a general agent in Beijing. After three years, they gave a general agent to the north of the Yangtze River. Only eight years later, they gave a general agent in China. The key is to look at you and see if your business style does not match their brand. Under this circumstance, the agent who is the importer of this brand must stick to it. When this product is sold well, it must be adhered to. If it is not good, it must be adhered to.

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