Time: April 29, 2013, 14:30 Venue: Xianghe Tianxia First City Convention Center Guest: Director Liu Weidong of Hebei Provincial Industrial and Commercial Bureau Li Fengqi, Chairman of Hebei Furniture Association Chen Tiancai, President of Jiangxi Furniture Association Director of Hebei Furniture Distribution Committee Li Yuge, deputy magistrate of Xianghe County and director of Xianghe Furniture City Management Committee Tang Feng sales school chief lecturer, retail sales system training expert Guo Feng [Moderator Yang Ling]: Dear colleagues in the home industry, good afternoon everyone! First introduce the leaders and guests who are sitting, Liu Weidong, Director of Hebei Provincial Industrial and Commercial Bureau, Li Fengqi, Chairman of Hebei Furniture Association, Chen Tiancai, President of Jiangxi Provincial Furniture Association, Director of Hebei Furniture Distribution Committee, Deputy County Chief of Xianghe County, Xianghe County Director of the Management Committee Li Yuge, chief lecturer of the Tang Dynasty Sales School, and Guo Feng, a retail sales system training expert. Also attending the conference were our corporate, store and dealer friends from Shijiazhuang, Xingtai, Langfang and Hengshui, as well as blue-bird, Xidelai, Hongqi and other vice-president units. We also welcome everyone. Before our meeting is official, we will first carry out a special awarding ceremony. Everyone knows that Xianghe Furniture City is the largest distribution center for furniture circulation in the north. Over the years, it has won many honors and auras. At present, there are more than 7,000 exhibitors in Xianghe Furniture City, many of which are well-known furniture brands in the Midwest. After applying for Xianghe Furniture City, the industry alliance research decided that we would honor the title of China Central and Western Top 100 Furniture Brand Center in Xianghe Furniture City at this meeting. Below are the members of the Midwest Furniture Industry Alliance, Li Fengqi, Chairman of Hebei Furniture Association, and Jiangxi. Chen Tiancai, president of the Provincial Furniture Association, awarded the card to Xianghe Furniture City, and invited Zhang Dejun, the vice president of Xianghe Furniture Association, to unveil the card. Let us congratulate Xianghe Furniture City with warm applause. The working meeting of the Hebei Provincial Furniture Committee's circulation committee officially began. The four agendas, the first one, have invited the Chairman of the Hebei Furniture Association, Li Fengqi, to talk about the situation in the field of furniture circulation, and the government departments made important speeches on some new measures in the furniture market and the prospects of the future furniture market. Everyone is welcome. [Li Fengqi]: Dear Mr. Liu, Li County, representatives of the conferences, good afternoon! Today, we held a meeting of the Distribution Committee of the Furniture Association in Xianghe by holding the Xianghe Home Culture Festival. The theme of my speech today is "to meet the challenge, purify the market and achieve new breakthroughs in the field of furniture sales." I will elaborate on this topic in three ways. First of all, let me first report on the basic situation of the province's furniture circulation. The field of furniture circulation is changing with each passing day, and the achievements are huge. In recent years, the province's furniture circulation field has made great progress, and furniture stores have sprung up, wholesale and retail. According to the statistics of our association, the total number of furniture stores in the province has reached nearly 1,000, of which there are more than 200 stores with more than 10,000 square meters. The furniture market area above the county level is about 10 million square meters. The main self-employment only accounts for about 9%. While the number and quality of the stores continue to grow, the software and hardware have also been greatly improved, and the shopping environment, service quality and management measures have been further improved. The development of the alliance of the furniture market has greatly facilitated the sellers, making our consumers have more and more affordable choices. The function of furniture wholesale in our province is very strong. It has become the largest furniture distribution center in the north. For example, we are now in Xianghe, with a complete range of products, bringing together nearly 7,000 furniture brands from all over the country. The total sales area of ​​Xianghe has reached 2.6 million square meters, 2012 sales of 24.5 billion yuan. It is unique in the field of furniture circulation in the north. There is also an industrial cluster, Shengfang, Shengfang is also a well-known production and sales base of metal glass furniture in the country. The sales volume of Shengfang metal glass furniture has accounted for nearly 70% of the similar products in the country, exceeding 65%. The annual output of Shengfang's steel curtain furniture metal glass furniture has reached 20 billion yuan. Shengfang also holds every year. The procurement festival attracts a large number of Chinese and foreign merchants to participate in the purchase every year. In addition, Zhengding, Zhengding furniture market has a million square meters, relying on the industrial advantages of local panel furniture, has a strong appeal in the northern third-fourth market, the northeast, north China, Henan, Shandong, the endless flow of the road, the annual sales The amount has exceeded 5 billion yuan. It can be said that no city in the northern furniture wholesale sector can achieve such development achievements in Hebei Province. Therefore, Hebei has gradually been noticed, especially in the field of circulation. It should be said that it has become We have a great pride in Hebei. Compared with the southern furniture market, the furniture market in our province still has many shortcomings. For example, we don't have a sales platform like the three exhibitions in Guangdong, and there is no super store with a single area of ​​800,000 in Foshan. But our furniture sales team has the same spirit of innovation and innovation, such as the golden key of our Xianghe. Many stores have received national or provincial honors. Many small furniture stores have overcome difficulties in various aspects such as financial difficulties and venue difficulties. On a limited basis, we have worked hard to create a more comfortable shopping environment and constantly improve service measures. It should be said that we have established a good relationship among consumers. Word of mouth, also got the population of the dealers. In the past two years, the association has also worked hard to build a platform for manufacturers to purchase and sell. In addition to our three industrial clusters, we hold procurement festivals and cultural festivals every year. For example, our exhibition halls are inherently inadequate. For example, our provincial capitals do not have a professional decent exhibition hall. In the case of inherently inadequate hardware facilities in the exhibition halls. We have successfully held the corresponding fairs of furniture, machinery, raw and auxiliary materials, etc. every year in Shijiazhuang, and have achieved great success. On May 31 this year, the furniture fair will be held in Shijiazhuang, and an exhibition of mechanical raw and auxiliary materials will be held at the end of October. I will also inform you about the situation of furniture production in our province. At present, there are more than 5,000 production enterprises in our province. The output value in 2012 is 45 billion yuan. I don’t say much about the industry due to time constraints. The basic situation of the circulation field will be done by the director of the circulation committee, Li County. A specific introduction, detailed introduction, so I will not talk more here. Secondly, our current competitive situation is getting worse and stronger, and the awareness of worry is essential. Although the furniture consumption market in our province is huge, it also has the geographical advantages of surrounding Beijing and Tianjin and radiating North China, Northwest China and Northeast China. However, like other places in the country, the furniture market has been expanding rapidly in recent years, and the growth rate is unprecedented. For example, We are currently 2.6 million square meters in Xianghe. We also visited Xiangjiang Group this morning. We have to build another 3.5 million square meters in Xianghe. Not only are we in Hebei, not only the stores in our country, but also continue to expand. The growth rate is unprecedented. of. At present, I feel that the furniture market in our province has reached a full saturation. Let us take Shijiazhuang as an example. Shijiazhuang is a provincial capital with an urban population of 2 million. The furniture store in the urban area has exceeded 1 million square meters. Very close to Zhengding, Zhengding has already had 1 million square meters, so that every citizen has a furniture store of 1 square meter. I feel that this situation is still very urgent. The rapid expansion of furniture stores has led to a situation of oversupply. Compared with previous years, many of our furniture cities should have experience. We have no crowds. Many furniture cities are door-to-door business. In the cold, there have been some phenomena in the furniture market that are difficult to manage and forced to transform or close. This is unimaginable when the furniture market is booming in the past few years. Similarity, one is that our furniture products are more homogenized, the furniture market and shopping malls are similar, the brand overlap rate is also very high, the promotion methods and promotion methods are the same, the innovation ability is very poor, so it has caused many markets. The profit of the internal distributors has dropped or even lost. It can be said that the current stage is a very critical stage for our furniture manufacturers, sales companies and distributors for all of our furniture industry practitioners. Can you continue to survive in the future? Is the future development good or bad? It depends on what we did at this stage and what kind of foundation we will lay for future development. According to the relevant experience of developed countries, after a market has been fully competitive, a large number of enterprises will cease to exist. 20% of the remaining enterprises will occupy 80% of the market, and the other 80% will only account for only 80% of the enterprises. 20% of the market. So if there is a lack of awareness of this kind of worry, if you are stagnant, you will not reform, you will not innovate, and in the future market, I think we will not have a foothold. What do you rely on to survive? What is the development? It is necessary to rely on constant innovation, innovation in sales model, innovation in marketing methods, innovation in management methods, innovation in our service measures, and innovation in our branding. Therefore, we must seek development in innovation, consolidate our core competitiveness in innovation, and seek new breakthroughs in innovation. In the third aspect, I think we should take more measures. Therefore, our Provincial Furniture Association has been creating more development opportunities for members. For example, the fourth council of our furniture association in the past two years should be said to create more for our circulation enterprises and distributors. And better development opportunities, we have organized many inspections in different places, not only to the Xianghe, Zhengding, Shengfang, etc. in our province, we also paid to Beijing, Hubei, Shandong, Henan, Sichuan, Jiangxi, Jiangsu In Shanghai, Shanghai and other places for business visits, our association will also organize Italian, American, German and other related countries and our family to do professional research and study. With the cooperation and support of Xianghe Management Committee and Li Yuge, the deputy head of the county, we organized nearly 400 enterprises and distributors in Hebei to observe and purchase. We also invited associations and key enterprises in the country. To communicate, we will conduct more frequent visits to various places in the future to create more opportunities and opportunities for exchanges, cooperation and development. At the same time, our association is also actively carrying out industry training, training marketing talents for our circulation enterprises and distributors. In a while, we will also ask our teacher Guo of Tang Dynasty to give us some special explanations, specifically for our dealers, how to Marketing, how to improve. Last year, we also organized large-scale professional training in Shijiazhuang. We also organized personnel to go to Beijing to participate in training. In order to find out the bottleneck of development for the company, we also contacted a well-known consulting company to carry out the use of our company. Shijiazhuang furniture exhibition, annual meeting and other opportunities to organize professional forums, will also invite the industry's more well-known authoritative experts in the country, as well as representatives of enterprises to give lectures and speeches, explain all kinds of business strategies for us, we are at the meeting It will also recognize a series of advanced circulation companies and individuals to establish our industry benchmark. The second aspect, I want to talk about how to deal with the new situation and new changes. First, the current chaos in the market has already attracted the attention of all parties. With the increasingly fierce market competition, the profit rate has gradually decreased, and the phenomenon of false propaganda, shoddy and so on in the market has aroused the general concern of the society and the high attention of the government management departments. Everyone should pay attention to the previous year’s The Da Vinci incident was a major outbreak and concentrated reflection. In the past two years, the government departments, quality inspection departments, price departments and other government departments have started frequent and intensive inspections of our furniture market. For example, the various targeted inspections of the industrial and commercial departments, as well as the special inspection of the price department to combat price fraud, we did find problems in some furniture stores, some furniture stores were subject to economic penalties, exposed by the media, and some were Was punished but not exposed by the media, and some found problems during the inspection process. Through emergency rectification, various relationships were avoided to avoid being punished, but they have been rectified, so the relevant situation is checked by each store. Some mastery and some understanding. Judging from the situation reflected by the Provincial Consumers Association, our furniture complaints are not at the forefront, but the complaints about furniture are on the rise. Next, Director Liu of the Provincial Administration for Industry and Commerce will introduce us to the market operation process. Some unfair competition phenomena and some related requirements for unfair competition. In short, our furniture market is related to people's livelihood, the community is paying more and more attention, and the management measures of government departments will become more and more strict. For example, in our industrial and commercial departments, we will improve market management practices and ensure our system management. Last year, the Provincial Industry and Commerce Bureau, with the assistance of our Provincial Furniture Association, made a special survey on the furniture market in our province. At the annual meeting, Director Jin attended our annual meeting and also told everyone that we submitted On the basis of the research report of tens of thousands of words, the Provincial Administration for Industry and Commerce is preparing to supplement and revise the Hebei Province Furniture Industry Management Regulations jointly issued by Hebei Industrial and Commercial Bureau of Hebei Province and Hebei Furniture Association in 2013. We are currently working on To start doing this work, it is necessary to combine the current situation, enrich and improve this regulation, further improve our management mechanism, strengthen our standard management, block the loopholes in management from the system, and put an end to the dead end of supervision. Director Jin has also asked our association to work closely with them to do this work. We have already done some work and carried out some related specific work. There is a first draft, for example, we will implement the new national mandatory standards, one is General technical conditions for children's furniture, one is the technical conditions of mahogany furniture, to be included in our Hebei furniture market management regulations, and will add some specific requirements for imported furniture. After the Da Vinci incident came out, we did not look at imported furniture. The specification requirements, we will add some specific requirements for imported furniture and so on. The Provincial Industry and Commerce Bureau also has some specific ideas and ideas, such as requiring us to design a market access system for the furniture market, and to exclude some individuals and enterprises that do not have production conditions and operating conditions from the threshold of our market, and require distribution in our furniture market. Businesses must register and file, report to us, we also report to the provincial industrial and commercial bureau, we must register, some markets do better, and some markets are not very slack. The enterprises and dealers in the store must register with the Trade and Industry Bureau for registration, and some of the next steps are not too good to be strengthened. To establish a regulatory system for the store, a public sign must be set up at the entrance of the market. For the revision of our furniture market management regulations, there are some other ideas and ideas in the business sector. The time limit is not limited here. Everyone introduced and gave some examples. Third, it is necessary to intensify inspections for the government departments that purify the market. While we are perfecting this regulation, the industrial and commercial department is also preparing to carry out large-scale inspection activities for the furniture market this year. I have just mentioned that our 2012 annual meeting in January this year, when Director Jin attended our annual meeting, I have already said this year. Our furniture association should cooperate with the provincial industrial and commercial bureau to carry out strict inspections on the furniture market of the province, and resolutely give publicity and illegality to discover the illusions of shoddy, false propaganda, no product specifications, unclear roads, etc. Strike, not soft. Here I also show a state, our provincial furniture association strengthens the self-discipline of the industry and strengthens inspections, and will establish an advanced model of honest management and law-abiding management according to the results of the inspection, and inform the society to let consumers know widely, and will not We will publicize the bad examples of honesty and illegal operation, eliminate the black sheep, the market where the illegal activities are rampant, and the atmosphere in which the merchants are abandoned, so as to promote the management of our lax furniture stores to consciously strengthen management, so that those unscrupulous merchants who are opportunistic are used by our market. Ruthless elimination. Fourth, we must strengthen self-discipline and take the initiative to exchange the initiative of the market. All furniture stores and distributors, as well as our manufacturers, must attach great importance to the increasing regulatory measures of government departments to avoid such substandard and false propaganda, price fraud, etc. The goods with the original price and the current price are marked. When the inspection was carried out last year, the original price and the current price did not match. The original price and the limit price must have the original price sales record within 7 days, and some medals issued by the institutions that need it. And the awards, etc. should be taken down and taken down. In the third aspect, we must strengthen our confidence and firmly grasp the opportunities. First, the two of us have a huge development opportunity. The Party’s 18th National Congress established its development goals. By 2020, the GDP will double from 2010 and the per capita income will double from 2010. We should fully realize the significance of this doubling, the furniture industry. It is an evergreen industry. It is not a problem to achieve the goal of doubling in the big economic environment. Therefore, our stores, distributors and production enterprises should firmly grasp the pulse of development in this era. Don’t miss this rare development. Opportunities and opportunities for development. Second, urbanization is a huge driving force for the continued development of our furniture industry. The 18th National Congress of the Communist Party of China and the Central Economic Work Conference pointed out that we must strengthen the road of urbanization, which provides a practical guarantee for the future development of our furniture industry. A large number of farmers have entered the city, and the rate of urbanization has grown rapidly, which has created us. The glory of the furniture industry in the past few years, everyone should be able to understand. In 2011, the national urbanization rate was 51.27%. In the past 10 years, our average annual urbanization rate has increased by 1.35%. According to the experience of developed countries, the urbanization rate is 70% stable, so it means the towns of our country. The footsteps of the reforms are far from being stopped. If our urbanization rate increases by one percentage point each year, it will reach 70% in nearly 20 years. So through this data analysis, we can say that urbanization will bring a strong driving force for our furniture industry for 10 to 20 years. According to our relevant planning in Hebei Province, our urbanization rate will increase from 45% in 2010 to 54% in 2015 and 64% in 2020, so so many people have to go to the city to have housing and buy furniture. He not only has furniture for living, we also have office furniture for work, furniture in public places, leisure places, and consumer places, so the market size is very huge, and the prospects of our industry should be very optimistic. 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