How to deal with the dismal market in bathroom furniture?

Market observation - the national competition situation of furniture in the north and the south is intensified


When consumers buy furniture, they have found that the difference between the north and south furniture is different from the style, workmanship and style. The general feeling is that the southern furniture is small and exquisite, and the northern furniture is simple and stable.


The insiders know that the furniture in the north and the south have their own advantages and each has its own problems. For example, northern furniture pays more attention to brand building. On the one hand, design is improving, on the one hand, environmental protection standards are upgrading. In terms of Beijing furniture brands, in recent years, we have paid great attention to the expansion of the market to the outside world, and rely on the powerful Beijing-style atmosphere and natural furniture culture. win. In the past two years, Southern Furniture has also accelerated the speed of “going to Beijing” and created the “Guangdong Furniture Beijing Headquarters Base” model, which has enabled Beijing's wide-ranging and demanding multicultural consumers to appreciate the exquisiteness and exquisiteness of southern furniture.


How to deal with the dismal market in the busy season?


Product expectation - better than "foreign goods" design and environmental protection needs to be improved


Today, compared with the quality of furniture "foreign goods", Chinese products are not inferior, rich in raw materials, serialization of products and strong functionalities, so that many foreign buyers admire. Judging from the just-concluded Shanghai Furniture Fair, this year's overseas professional buyers have increased by 59.6% year-on-year, fully reflecting that the efforts of the Chinese furniture industry have not been in vain.


Civilian furniture gradually abandoned the reputation of “replicator” and increased the proportion of original design in the entire product line; soft furniture put the previous “conceptualization” from virtual implementation, materials, structure and hardware have their own advantages; the cabinet industry is firmly determined. At the same time of environmental protection, we will gradually integrate more powerful functions and high-tech into the products; while the home accessories circle will also enlarge the oriental elements, so that more things with the "national taste" lead the market.


Casual bathroom injury


Consumption perspective - the internal injury of casual bathroom


The luxurious bathing culture concept advocated by the leisure bathroom, such as “Happiness Bath”, does not match the living habits of most traditional Chinese consumers. Therefore, in the environment of weakening consumption of money, the leisure bathroom is the first in the home decoration project. Consumers who are increasingly mature in their consumption concept are “squeezed out”. In particular, steam room products have the most obvious decline, but at the same time sales of simple shower rooms are increasing.


Product expectation - leisure bathroom will be more "concentrated, professional, popular" in the future


According to industry insiders, on the one hand, the products that produce leisure sanitary wares will be transformed into large-scale, high-end materials and more technologically advanced. This aspect is mainly to meet the needs of professional bathing centers, leisure clubs and other business premises; on the other hand, it is even more Pay attention to practical functions, take the cheap route, perfect the pure bathing function, and reduce those fancy and meaningless additional functions, which are mainly aimed at ordinary consumers. More importantly, it is to continuously improve the defects of the product.

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