Interview with Zhang Jinzhu, Chairman of Guangming Group

Zhang Jinzhu: We organized a delegation to come to Suzhou to participate in this furniture exhibition. At this exhibition, we brought a set of pure solid wood furniture, named "Long Yao Jia He". This set of products takes "China Dragon" as the main element, not only shows the Chinese color head culture, but also has the "New Oriental New Chinese" concept, allowing consumers to truly appreciate the characteristics of the oriental wood rhyme. It can be said that this set of products represents a bright design, craftsmanship and culture, and is another fine product that rewards consumers. As you can see, this set of products has attracted the attention of the attendees and industry insiders at the exhibition. Visitors are in a constant stream. It is believed that it will play a positive role in further enhancing the brand image of Guangming and expanding the influence of the light.

Reporter: Now that raw material prices are rising, will there be a lot of pressure on business operations in terms of increasing upstream costs?

Zhang Jinzhu: First, the price of raw materials is rising. Second, we are now increasing the cost of large stores. The third export is blocked. Some export furniture is transferred to China and the share of the domestic market is shared. We also have a lot of pressure. Now we are going to purchase raw materials. It is a starting line with other manufacturers, and even I am harder to do. Now we go to Jilin, Liaoning, and Russia to buy wood, so we also have difficulties, but we reduce costs by improving efficiency and increasing automation capacity.

Reporter: Nowadays, the mainstream channels of furniture are basically the ones that go to the store. For Guangming, because now Guangming is not only its factory, but also its distribution store has been perfected.

Zhang Jinzhu: Now the market is out, one piece is that I go to your place to do the purchase of the group business, which is the engineering support. Now that the furniture manufacturers are in the integration period, Guangming should further study how to integrate the Guangming Group.

Bright is still dominated by domestic sales, and the first international export has changed too much. The second one I want to integrate production organization capabilities, constantly in the process of competition, at least in our city in the Northeast, conditional competition. We hope that through three to five years of hard work, the output value of Guangming Furniture will reach 3 billion. The third is to further develop and research our market. This time we have a very clear purpose, which is to recruit dealers. East China is definitely the focus of our sales.

Reporter: How many outlets are there in East China now?

Zhang Jinzhu: Jiangsu Province has 50 stores in 4 companies. Open two today.