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(1) Digital printing machines are expensive. Indigo, Agfa and other company products introduced in recent years have sold for hundreds of thousands of US dollars, making most companies unable to invest;
(2) Enterprises are skeptical about the on-demand printing market in China, and doubt whether they can purchase expensive equipment and whether they can recover investment;
(3) The price of digital printing products is higher. It is understood that a company in Beijing has introduced a digital printing machine from a foreign company. The A3 prints on one side, each printing fee reaches 6 yuan, and one printing starts. The printing fee is 120 yuan. In the case that the economic income of the vast majority of consumers is still not high, some of the market's low-quality and cheap printing products are still welcomed by them;
(4) The personalized printing market has no power to publicize, so that the oldest surname does not understand and accept it. This is the main reason that affects the development of digital printing in China. The personalized on-demand printing market is developing abroad. With China's continuous reform and opening up this year, joining the World Trade Organization, the economy will develop rapidly. The personalized on-demand printing market will develop normally.
Since the late 1990s, potential changes have taken place in the printing market in China. The main performances are as follows:
(1) In the book printing market, there are more and more varieties of books, fewer and fewer prints, faster bookstore sales, and shorter and shorter book printing cycles. According to relevant statistics, China's short-run printing will account for 60% of books and periodicals. Digital printing can meet the requirements of this fast, short-run, on-demand printing market;
(2) In the printing business of the office business, the types of printed materials used by offices and companies in the daily office business are increasing, and the number of prints is small, and the printing speed is required to be fast. Such as briefing materials, proposal charts, feasibility reports, alerts, notices, tenders, evaluation reports, annual reports, etc. Make digital printing a great deal of business;
(3) In the commercial printing market, with the improvement of people's material and cultural standards. The concept of people’s consumption began to change, the proportion of commercial printing increased, personal and variable information printing increased year by year, such as hotels and restaurants, menus, personalized business cards designed according to personal preferences, wedding invitations, personal calendars, desk calendars , greeting cards, graduation albums, family albums, wedding albums, design portfolios, etc. all make the personalized on-demand printing market more and more.
As for the above-mentioned brand-new markets with personalized and variable information printing, traditional offset printing has been ineffective. Only digital printing can meet this growing market demand. It can be said that the potential of China's on-demand printing market is huge, and the outlook is bright. It can be predicted that with the continuous development of digital printing technology and the world market, the prices of digital printing equipment and consumables will all drop, and the investment of enterprises will become possible. Reduced, China's digital printing will soon form an industry, and can get rapid development.
Digital printing has formed a new market. We must strengthen publicity and do a good job of nurturing market work. The first is the sales of digital printing equipment. We must adopt various preferential measures so that enterprises can afford equipment and more enterprises can join the industry. The number of enterprises engaged in digital printing increases, and the on-demand printing market can form a Atmospheric Hou, people's ideas can gradually follow the market change. Again, it is to increase marketing efforts. Enterprises can take the approach of requesting customers to enter the factory or set up customers. Through the demonstration, they can experience the function and superiority of digital printing.
Digital printing has its unique advantages in the on-demand printing market due to its unique advantages. In particular, with the current expansion of Internet coverage, when digital printing technology and network technology are combined, network printing will be rapidly developed. The on-demand printing market formed by digital printing will become an attractive industry.
The Future of Digital Printing Machines (below)
The wave of digital printing has affected China after DRUPA95. After Beijing Kunlun Electronic Printing Company introduced the first Indigo E-printlO00 for China, Shanghai, Shenzhen, Guangzhou, Chengdu, Shenyang and other places have introduced several companies. Ten sets of digital printing presses played a certain role in promoting our personalized on-demand printing market. However, after several years have passed, the development of digital printing in our country is still very slow, and the operating conditions of some companies are not satisfactory. The main reasons for this are: