Tomorrow released the first micro-film outdoor industry leading the industry trend

May 23, the domestic industry leader in outdoor brand spend with the family day outdoors, the outdoor industry well-known website 8264 outdoor information network, Tsinghua University, climbers and original cultural co-produced by the domestic industry's first outdoor science micro film - "the monk said outdoor mountaineering articles "Officially released to the world, and 8264 outdoor information network headquarters held a grand launch launch ceremony.

On the very day, besides the representatives of producers, there are also leaders from outdoor trade associations, domestic and overseas industry enthusiasts and relevant media reporters were invited to attend the launching ceremony, witnessing the new moment of the outdoor industry on the same day.

天伦天 - Telent

Microfilm outdoor industry first dissemination of popular science knowledge

Statistics show that at present China's outdoor sports teams are constantly expanding, often able to see many outdoor enthusiasts spontaneously organize mountaineering, outdoor camping and other outdoor activities. However, due to a lack of professional and comprehensive knowledge of outdoor sports knowledge, spontaneous organizations often have ALICE distress tragedy occurred. As a leading brand in the outdoor industry, Tian Lun Tian hopes to popularize popular science knowledge in the light of the popular micro-film.

Relevant person in charge of Tianlun Tian said: "It will be very easy for the audience to read out boring outdoor science knowledge in a vivid and animated cartoon style, together with the familiar cartoon characters, Companies engaged in outdoor brands for many years, so that more of the audience fell in love with the outdoors, joined the ranks of the outdoors, has been the business is willing to see.

In this regard, 8264 outdoor information network also said the head of the "monk said outdoor mountaineering chapter" release, for the majority of the audience, you can in the interesting story of the subtle knowledge of outdoor knowledge, in order to avoid future outdoor sports This is a milestone for the outdoor industry and leads a new direction for other outdoor brands in the future of brand marketing.

天伦天发布户外行业首部微电影 引领行业潮流

Microfilm marketing will become a new bright spot in the development of the industry

In the past two years, the online marketing craze has been on the rise. Especially from "Weibo", the domestic network has started the upsurge of "micro-culture" of the Internet. Various network forms related to "micro" have flourished. As the pace of people's life accelerates Environment, "micro-culture" has also been quickly accepted by the public and recognized. As a leading outdoor brand in China, Tian Lun Tian quickly took market dynamics and walked the forefront of the industry. For the first time, Micro Film was introduced to the outdoor industry and opened the door for the industry's microfilm network marketing. It has played an exemplary role in the domestic outdoor industry.
In fact, the major domestic outdoor brands in how to improve outdoor sports equipment, outdoor sports enthusiasts to provide the most safe and comfortable outdoor equipment, has been continuous efforts and improvement. However, popularizing outdoor sports science knowledge above, outdoor brands have not yet attracted enough attention. In this regard, Tianlun Tian outdoor with many years of outdoor brand marketing experience, fast and accurate selection of this year's hot micro-film as a carrier of outdoor knowledge, the first to popularize outdoor knowledge on the outdoor industry agenda, with micro-story strong, interactive Good sexual advantages, Tianren days opened a new round of outdoor brand marketing new model.

Today, it is a wise move to promote brand communication through the use of micro-film as a channel of social media such as microblogging, video websites and social networking websites, etc. It is believed that in the near future, the monks 'chatter' teach funny videos of outdoor scientific knowledge Will cover the entire network, which also opened up a precedent for other domestic outdoor film marketing micro-movie. "An insider on the" monk said Mountaineering chapter "give praise.

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