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Wardrobe product pricing must follow reasonable market rules
At the beginning of the wardrobe industry, some brands have tasted the sweetness, because in the past the whole wardrobe (the overall wardrobe decoration renderings) is an emerging best-selling product in the home market, the price is naturally very cool, and the early-stage enterprises earned no Less money. However, with the continuous intrusion and widespread popularity of new wardrobe brands, the pricing of products cannot be as free as ever. Wardrobe products must follow reasonable market rules in pricing.
In fact, at present, there are still a small number of enterprises in the wardrobe market still out of the actual situation. The pricing is staggering and blindly pursuing huge profits. As a result, the products are unsalable and the market is shrinking. I also think that it is the use of brand means to operate the market, in fact, is a misinterpretation of brand operations. They did not calm down to sum up, but also confused to come to a conclusion: the brand can not do!
Brands are high in price, and branding is to pursue a reasonable premium, but the price is ultimately determined by market supply and demand. In the past, the whole wardrobe was a new product, the market supply was limited, and there were not many people who knew it. Therefore, it is reasonable to determine a high price. However, all the premise has changed now. Therefore, we should determine a scientific price based on the current situation. Of course, it is not a blind price war.
Some people may ask, if the brand can not obtain higher profits, then what is the use of the brand? Throughout the various industries, the premium ability of real brand products is definitely higher than that of ordinary products. Consumers agree with this. The question is whether the trademark you make is a brand that consumers agree with. There is a simple truth, you want to be a brand, you are branding, but your brand is not determined by you.
Real brands get high profits when innovative products are just available, such as mobile phones, a new mobile phone, which may be several times or even tens of times its cost when it was first introduced, but over time, Its price is also "every day." Now the overall wardrobe on the market, new products are few, and some companies' basic innovation ability is basically exhausted, so the basis of its high price does not exist.
We can't subjectively think that we are advertising on CCTV or where we have set a huge booth, which means that I am a brand, so it is not ridiculous to let completely homogenous products sell extra high prices! Really The brand can face the market and determine a scientific price and obtain a reasonable profit according to different time periods.
Source: China Wardrobe