Brief Analysis of the Means to Improve the Charm of Commodity Packaging

Grasping the basic attributes and daring to innovate are the main means to improve the charm of product packaging.

Color innovation: Dare to break through the use of conventional colors. For example, mineral water and pure water in beverages are often green or blue on the packaging, but Wahaha pure water does the opposite, boldly using red, it seems to make people in a red and fiery environment, Lenovo To the thirst-quenching pure water, the result quickly became popular in the north and south, which is the innovation in the use of color. There is another way to find innovation in the case of comparison. There are two comparison methods. One is comparison in the same family, and the other is the comparison between the packaging and the packaging itself. It will still produce good results. For example, Shuanghui Fish Sausage chose orange-red color for the choice of casings, and the color design of the label should have used orange or sea blue. As a result, they used fruit green. Two colors and one contrast The product has become the most popular product for consumers.

Pattern design: You can neither admire the foreigners nor follow the old rules. In terms of artistic style, the more national the more cosmopolitan. For example, folk paper cutting or traditional silk patterns, or Chinese painting art can be used. But it is not a copy, it must be a breakthrough.

Creative innovation: mainly refers to the innovation of packaging carrier or production process. In terms of carriers, companies should pay attention to fashionable green food packaging. In terms of craftsmanship, it is mainly the improvement of craftsmanship and the cartoonization and visualization of children's food packaging.

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