MUJI Nicolai: Home products pay more attention to space utilization



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MUJI Senior Customer Service Specialist Nicolai

Hong Kong housing space small home products pay more attention to space utilization


[Reporter]: Can you accept the sales situation of MUJI in the home?

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[Nicolai]: There are many beds sold in Hong Kong, and the number of yards is very large. These beds can be assembled. In addition to these furniture, we also have books and dining tables. This shop is smaller, mainly for sellers. The shelves we have now placed are the shelves that the company sells well. Why is this so good? Because it is small, it can be used for any purpose.


[Reporter]: Is it assembled? Will the customer assemble it or will the company arrange for it to be installed?


[Nicolai]: Can be assembled. We have an installation service, but the installation will be charged separately. Our company's furniture is very small, and sometimes many models can be assembled, and customers can install it themselves. More than 2,000 yuan can be installed for free. If it is less than 80 yuan.


In Hong Kong, our stores sell different products in different stores. Large stores should also display products such as dining tables and book stands in the same season. For example, during the summer vacation, we will have a lot of books on the table to give us the feeling that we are also preparing for the start of school.


[Reporter]: Is there a specific theme to be launched on festivals or special days?


[Nicolai]: Right. Every shop is different. Some shops with more furniture will be assembled more densely, and each sample will have a sample. If the shop is smaller, you can only assemble the products according to different sizes. For example, the products are relatively small, and the products cannot all be concentrated here. They can only be assembled, so that the space occupied is smaller.


We don't have so many accessories to assist, and there won't be many in Japan, so the model of the entire house will not appear. Japan's storefront is bigger than Hong Kong. We have a bed for bedding to showcase. There may be a few beds on display in Japan, but unlike the IKEA furniture, we put everything in a room. We are concentrated. version.

Because Hong Kong is small, we are different from other furniture stores, we can have a separate place to put things, so our products are connected with other products, we have certain specifications on the display. For example, here we can't be too high in goods and can't hinder other goods, so we will develop the shelves to a high level, and the goods can be placed at a high level and become different heights.

So what you see here is just that we show a feeling, plus we have too many changes, so basically just show a small display effect, more let the guests play their imagination or according to They need to make choices.


That is, what we have to do is to make the big premise, the key environment is still selling, we must carry out appropriate and effective sales, we must rely on our eloquence to communicate with the guests.


[Reporter]: What are the characteristics and main products of MUJI?

[Nicolai]: Our furniture owners play small Japanese-style homes, all selling simple products. In fact, I personally feel that the simplest is the more difficult it is to do. Why do we always have so many guests, because we have spent a lot of thought on the size of the product, such as this frame, in addition to considering the function of hanging clothes, there will be accessories on the shelf, because the basket or glue placed on it The baskets are quite large in size and we need to adjust them to suit your needs. These baskets play the role of classified storage. We pay attention to unity. Because Japan and Hong Kong have one characteristic, they are all small places. Unlike the mainland, the places in the mainland are large enough to put a few beds. In Japan, we want to make our furniture shorter. Why? Just want to make the space created by that furniture bigger, and let the space be a little bigger.


[Reporter]: The number of units in the Mainland has become smaller and smaller.


[Nicolai]: But compared to Hong Kong, it is still very big. For example, the bed that the mainlanders call a single bed is already a big double bed for us.

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