[Reporter]: I am very pleased that we can invite Xu Yingxin, the executive vice president of the China Council for the Promotion of International Trade Textile Industry, to accept an interview with Sohu. As the organizer of this exhibition, I would like to invite President Xu to introduce this time. The situation of the exhibition? Xu Yingxin, Executive Vice President of the Textile Industry Branch of China Council for the Promotion of International Trade Folk Pop Guitar Bag,Guitar Case Backpack,Cheap Guitar Case,Best Guitar Bag,Acoustic Guitar Case Dongguan Mingpin Traveling Appliance Company , https://www.mpluggage.com
[Xu Yingxin]: This is the three exhibitions of China Textile Industry Association in Shanghai in the same period. One is China International Home Textiles and Accessories Expo, China International Knitting Expo, China International Yarn Exhibition, more than 30 at home and abroad. Exhibitors from various countries and regions participated in more than 1,400 companies.
Among them, the home textile exhibition is the largest in our history. The home textile exhibition started in 1995. It is the largest this year. It uses 11 exhibition halls of Pudong New International Expo Center and more than 1,100 exhibitors. 
Our Textile Association organizes many textile exhibitions every year, from textile source materials to products. We organize exhibitions in Beijing, Shanghai, Shenzhen, and in the United States, Europe and surrounding countries. We also organize companies to participate in foreign exhibitions. . Because the industrial chain of China's textile industry is relatively complete, we can hold international exhibitions in all aspects of the industrial chain, and we can build trade platforms, information platforms, and technology platforms for domestic and foreign enterprises. We learn from each other and promote each other. Trade to promote the development of the industry.
The several exhibitions I saw this time have greatly improved compared with the previous ones. For example, at the Home Textiles Exhibition, we can see that the best companies in the industry are coming. Since the reform and opening up of China's home textile industry, especially in the past ten years, we have achieved rapid development. We can see at the exhibition that we have our own brand. We design our own now, and the marketing channel is our own, including in the international market. Above, many of our products are designed by us. And we see that as part of a fashion life, home textiles play a very important role in our modern lifestyle. We have seen great progress in the whole trend of the trend, including color and overall design.
The same is true for knitwear, which is a craft in the textile industry. The range of knitting products is very wide, not only for our daily wear, but also for other aspects, fabrics, industrial and industrial applications, and the use of a wide range. Knitting can be seen at the show, one is a reflection of the current fashion lifestyle. In addition, we can see that we are making progress in the technology of knitting technology and knitting technology in the use of new materials.
The main characteristics of the yarn are not ordinary yarns, they are special yarns, a variety of fiber blends, special fancy yarns, including a variety of multi-purpose yarns, which are needed for different needs. Used in a variety of products. Mainly through the interaction of the upstream and downstream industry chain to promote our industry to learn from each other, exchange information, constantly adjust the structure and enhance our industry.
[Reporter]: Our exhibition is the largest in terms of scale and exhibiting enterprises. There should be a lot of preparation work to be done in the early stage. Can President Xu introduce us to the preparatory work in the early stage?
[Xu Yingxin]: The exhibition is a systematic project. The preparation time is very long. It basically takes one year to prepare. There are many scopes for participation. Therefore, we also need a team to rely on the collective strength. For example, the China Textile Industry Association, the organizer of the exhibition, has the China National Textile Association and the China International Trade Textile Industry Branch. Both of us belong to the China Anti-Processing Association, and the foreign company also has a branch office in Frankfurt Hong Kong. The organizers of several parties jointly operated the exhibition.
This includes the selection of exhibitors, organization, arrangement of booths, and organization of audiences. In the early stage, we have cooperated with the Business Federation for several years. We choose several cities every year to carry out roadshows in the country, and introduce the situation of the exhibition to the potential buyers of the commercial system and department store system, the situation of the products and so on.
In addition, we also provide exhibitors with a variety of services, transportation, catering, accommodation, etc., as well as the collection of information, as well as dedicated personnel to visit exhibitors and visit the audience, so that our organizers can more I heard the exhibitors and the audience have any good suggestions for our exhibition, we constantly improve our level and continuously improve our services.
We also conduct docking activities for some important customers, because we are industry exhibitions, not just a sale, of course, trading is the most basic function, we have many seminars, such as design, communication on fashion trends. Seminar, exhibition of home textile design competition works.
This year, another textile photography association has launched a photo exhibition on the development of the home textile industry. We also see intangible cultural heritage areas, mainly to let us have traditional crafts, traditional home textiles can have a platform for display at our exhibition. How does our modern home textile industry develop its nutrition and essence from the culture of our traditional nation to promote the current home textiles, and it is also very useful for the participation of modern home textiles.
This year's exhibition also saw our degree of internationalization. We have European, Turkish, and Taiwanese from Taiwan, Hong Kong, etc. Many domestic and overseas manufacturers have come to participate in this exhibition. Our home textile exhibition is truly an international exhibition. Purchasing this piece of our statistics is also a lot of buyers from many countries and regions come to our Shanghai Autumn and Winter Home Textiles Exhibition every year to find cooperation and find trade opportunities.
[Reporter]: In addition to holding the autumn and winter exhibition here today, we actually have many home textile exhibitions every year. Can President Xu introduce us?
[Xu Yingxin]: As mentioned in the textile industry association, China's textile industry is a pillar industry and a civilian production industry. Since the founding of New China, the textile industry has undergone important developments, especially after the reform and opening up, the industrial chain is complete. Therefore, in every aspect of the industry chain, we organize and build such a platform to serve the industry and serve the market.
For example, we have a yarn show, spring in Beijing and autumn in Shanghai. I have just focused on home textiles, spring in Shanghai and autumn in Shanghai. We have textile fabrics exhibitions in spring in Beijing and autumn in Shanghai. This exhibition is also the largest in the world. We have a clothing and apparel fair, which is in Beijing at the end of March each year. We have a knit exhibition. There is another industry that has a lot of space in the market. It is an exhibition of industrial textiles. Industrial textiles can be applied in many industries, such as aviation, aerospace, automobile, agriculture, medical, construction, etc. Once every two years, I am now preparing to hold an industrial exhibition once a year. In addition, we also organize Chinese clothing companies, home textile companies and fabric companies to hold exhibitions abroad each year. For example, we hold the China Textile and Apparel Trade Fair every year in New York, and so in Paris. In addition, we also organize Chinese companies to participate in international professional textile exhibitions. Therefore, every year we organize dozens of professional exhibitions in textiles at home and abroad.
We also have textile machinery exhibitions, which are held in Shanghai once every two years and next year in Shanghai, which is also an influential international exhibition in the world.
[Reporter]: Actually, you are very familiar with the home textile industry. I would like to ask President Xu, what do you think of China's home textile industry?
[Xu Yingxin]: The development of the industry is inseparable from the development of the market. Home textiles are closely related to our lives, especially with the development of the economy and the improvement of people's living standards. In the past, a small flower cloth made a curtain and felt very beautiful. Now our requirements for curtains are very high. Different rooms have different requirements. The fabrics of the curtains are also good, the patterns are good, the colors are good, and they are all different. The requirements, we also have window screens, and now there are non-woven curtains, shading and functionality have different requirements.
Especially now with the improvement of our lives, there are demand for curtains, sofas, bedding, towels for the bathroom, kitchen, etc. The demand is more and more individual, the requirements are getting higher and higher, the requirements are more and more fashionable, so the home textile industry As the development continues to improve.
When I first started the home textile exhibition in 1995, there were not many companies that really made home textiles at that time. In the past ten years, we have achieved rapid development. In the past, we were learning others. Now we can see that it is completely absent at our exhibition. The same. This exhibition is the best and best company in our home textile industry. The categories are quite comprehensive, from curtains and sofa fabric products to bedding and towel products, including extended non-woven curtains, including wallpaper and home. There are jewelry.
It should be said that the entire level has been greatly improved. One is in terms of the quality and variety of the products, which means that the technologies and processes we produce are very mature. There are many varieties and the quality of the products is very high.
The second soft thing is a very important piece, to increase the added value, in the design of the piece, the design involves the fabric organization, pattern, color, etc. These companies have their own design team, have their own The brand has its own fashion trends, and in this piece we should say that the level of development is very high. In the past, foreign countries took samples as they did. We collected processing fees. Now it is different. Now it is designed by the company itself. It is not only for the simple processing of customers, but also for customers who have designed their own products. So that your added value will increase and the level of the industry will increase.
Although there are still some gaps in quality, fashion trends, design and creativity compared with foreign countries, we also see that China’s own home textile industry is also good in terms of hardware and software. Great progress has been made. It should be said that the global industry is very optimistic about the development prospects of China's textile industry. There is more and more cooperation in the second internationalization. Now many European countries and other countries have more and more international cooperation in trade, technology and sales channels.
[Reporter]: Finally, I would like to ask President Xu to give us an analysis of the future development direction of China's textile industry.
[Xu Yingxin]: From the perspective of future development, it is part of our modern lifestyle. It is definitely the demand of consumers is getting higher and higher. We must not only be fashionable, but also environmentally friendly. We must be low-carbon and environmentally friendly. For our industry, the requirements for our final product to the market are different. For example, the production process must be environmentally friendly, and the printing and dyeing industry has put forward higher requirements. Therefore, we must constantly improve our products, structural adjustment, and industrial upgrading. This is what we must do.
The second one is to reflect the market. Your products are not only environmentally friendly, healthy, and in line with the modern concept of life. You are still designing, in terms of functional requirements, in terms of color, you must constantly meet the needs of modern consumers and meet their needs. Explain that your business is good, the industry is good, your development is in line with the trend.
Everyone's personalized needs are getting stronger and stronger, seasonality, frequency, etc. are getting faster and faster, and the characteristics of the fashion industry, such as fast fashion, will become the development direction of the home textile industry.
[Reporter]: Thank you, President Xu for accepting our interview, thank you.