Design and analysis of overall coordination between label and bottle shape

The label of the container is generally divided into body label, chest label, shoulder label, abdominal label, neck label, top label and gaima label. One to three stickers on a container. There are various shapes of stickers. The body, chest, and abdomen are flat, oval, and rectangular. There are shapes determined according to the shape of the container. There is also a circle around the container. The shoulder and neck labels are mostly rectangular, fan-shaped, oval, and round. The number, shape and size of the stickers have a lot to do with the shape of the container. The main label of the container is generally the body label, the chest label, and the belly label. The three are used according to the design needs because the relative area is the largest. Some containers use this label to form a response with the bottle cap. There are also some containers (mainly referring to wine bottles), with decorative shoulder and neck labels, and some combine the top label, neck label and shoulder label together. There is no chest label, abdominal label, and the main label is formed. .

The color design of the label is also inseparable from the relationship with the container, the relationship between the label and the relationship with the bottle cap. Pursue the consistency of the background color of the label and the color of the container, and highlight the brand name and graphics. The white container for women's cosmetics, with white stickers, with delicate line borders, elegant black fonts, looks clean and elegant; and the black brandy, with black stickers, golden Romanesque, floral body, Give people a sense of dignity and nobility. Emphasize the color contrast between the label and the container. The background color of the label uses black, white, gold, silver and other more saturated colors to contrast the openness and hue of the container, resulting in a strong and lively effect. It is also a method to directly print trademarks and brand names on containers.

The overall design of the packaging is also used in the coordination of the box packaging and the container; the box packaging and the bottle sticker use the same design, but the composition is slightly changed. The large colors of the two are in contrast, but they are also made on the brand name and other fonts Echo; the image of the container appears on the box packaging, and part of the design of the carton is repeated on the container label. All in all, the design of packaging and decoration should focus on a theme, start from the whole, think from the big place, meet the criteria of conciseness, individuality and beauty, and conform to the characteristics and consumption habits of commodities.

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