Urbanization is good for furniture industry enterprises should focus on terminal brand building

According to media reports, the draft of the national urbanization plan has been basically finalized. In the future, urbanization will start with reforms such as household registration, land, housing, finance and taxation, local investment and financing, and provide policy support for urbanization development. As a home industry closely related to people's livelihood, the future will also be accompanied by the benefits of urbanization to usher in a new space for growth.

Brand life enhances the quality requirements for home products

In recent years, under the background of China's rapid economic growth, the people's living standards have been continuously improved. The pattern of universal life has begun to shift from subsistence to quality, especially in the eastern coastal areas. The pursuit of quality life brings about the improvement of the public's aesthetic appreciation level and the test of product quality requirements. In this context of consumption, in the process of innovating brands, home furnishing companies must not be separated from the most basic core carrier of the brand, that is, to provide high-quality products. This requires the company to carry out the excellent process throughout the design and production process of the product. Only the strict quality assurance of each product can create a good reputation and market recognition of consumers.

The new form of communication characteristics requires brand terminal integration

Today's information dissemination is visualized, fragmented, and democratized. When any brand is promoted, it needs a deep insight into the personality of consumption. From their perspective, the brand concept is communicated in the form of communication and interaction. As a low-profile home industry, there are not many opportunities for deep communication with consumers. Only when consumers have a purchase demand, they will pay close attention to each brand in a short period of time. Once the purchase behavior is over, it will begin to fade and continue to Brand merchants' willingness to communicate. This has brought challenges to the brand building of home furnishing companies: how to effectively transfer their unique brand personality, products and culture to consumers in a short period of time has always been a major bottleneck for the brands in the home furnishing industry. The successful application of the brand terminal integration strategy will bring new directions and ideas to the brand building of home enterprises. What is meant by “brand terminal integration” means that the company displays and exchanges the brand image and value through the terminal, and simultaneously releases the brand's function, emotion, personality, culture and service to the consumer and makes it feel the brand. the value of.

Brand terminal integration is a system integration, which requires strong integration and cooperation of all value chains such as R&D, supply, production, logistics and after-sales. With the development of this trend, the management level of the entire home industry will also take place in the future. Change and breakthrough.

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